Atari History Timelines by Michael Current

A History of
Tramel Technology / Atari

http://mcurrent.name/atarihistory/tramel_technology.html
Compiled and Copyright (c) 2008-2018 by Michael D. Current
Library Department, University of Wisconsin-La Crosse

Additions/suggestions/comments/corrections to:
michael@mcurrent.name

Information presented here is derived as directly as possible from sources published or produced in the original time period.  While also consulted extensively, modern historical retrospectives (including books, oral histories, and especially websites) are utilized chiefly as pathways to primary sources.

Jump to: 1984 | 1985 | 1986 | 1987 | 1988 | 1989 | 1990 | 1991 | 1992 | 1993 | 1994 | 1995 | 1996 | Links


1984
May 17: Tramel Technology, Ltd. was founded by Jack Tramiel (pronounced truh-MELL; born Idek Trzmiel), previously (until January 13, 1984) Commodore International Ltd. president and CEO (Tramiel had founded the company in Toronto Canada on October 10, 1958 as Commodore Portable Typewriter Co. Ltd.; the name had been changed to Commodore Business Machines (Canada) Ltd. on February 7, 1962; the company had been reincorporated in the Bahamas as Commodore International Ltd. as of August 17, 1976), with Schreiber & McBride partner Leonard I. Schreiber (Lee Schreiber), previously general counsel to Commodore International, "to design, manufacture, sell and service personal computers and related software and peripheral products."  Tramiel had been approached by Lazard Frères & Co., investment banking firm for Warner Communications Inc., about a possible purchase of Atari.  Discussions between Tramiel and Warner Communications commenced.  (WashPost 7/3)

Tramel Technology, Ltd.

May/June: Tramel Technology chairman Jack Tramiel secured commitments from more than 20 associates, most if not all of them previously associated with Commodore International Ltd., to join the company (should it successfully acquire Atari).

June 29: An agreement to sell most of Atari was formally approved at a Warner Communications board of directors meeting, final details pending. (WashPost 7/3)

July 1: Date of Assets Purchase Agreement between Tramel Technology, Ltd. and Atari, Inc. and certain subsidiaries and affiliates of Atari, Inc.; date of Agreement among Tramel Technology, Atari, and Jack Tramiel; and date of Intellectual Property Rights Heads of Agreement between Tramel Technology and Atari. 

July 2: Warner Communications Inc. and Tramel Technology, Ltd. (statement by chairman Jack Tramiel) jointly announced the acquisition by Tramel Technology of the Atari, Inc. home video game and computer businesses, in a deal finalized at 4 A.M. that morning in New York City. (UPI 7/3; NYT 7/3; WashPost 7/3) 

Tramel Technology would gain intellectual properties including the "Atari" trademark itself as well as Atari games developed for coin-operated arcade environments, and would acquire the leases to domestic Atari offices including 1265 Borregas Ave. and 1196 Borregas Ave. in Sunnyvale CA.  The transaction included an inventory of 100,000 XL computers (Atari 600XL/800XL) (Current Notes Sept84p10) along with inventories of Atari XL computer peripherals and software, and Atari 2600, Atari 5200, and Atari 7800 game systems, peripherals, and games.

Internationally, Jack Tramiel and/or his associates gained administrative control over the Atari home video game and home computer businesses of subsidiaries owned by Warner Communications including: Atari International (U.K.) Inc., Atari Elektronik Vertriebsgesellschaft mbH (in West Germany), Atari International (Benelux) B.V. (in the Netherlands), Productions et Editions Cinématographiques Françaises SARL (P.E.C.F. Atari division, in France), Atari International (Italy) Inc., Atari Taiwan Manufacturing Corp. (ATMC), Atari Ireland Ltd., Atari-Wong Co. (AWC)

Manufacturing plant locations included in the transaction: 31 Min-Chu Road, Chu-Wei, Tam-Shui, Taipei, Taiwan (Atari Taiwan Manufacturing Corp. (ATMC)); Ennis Road, Limerick, Ireland; 2/Fl., King Yip Bldg., 59 King Yip St., Kwun Tong, Kowloon, Hong Kong (Atari-Wong Co. (AWC)). 

Tramiel and his partners agreed to invest $75 million in the new venture, to be called Atari, Corp.  Warner Communications received no cash, but received US$240 million in long-term notes and warrants for a 32 percent interest in Tramiel's new venture. Tramiel, in return, received warrants giving him the right to purchase one million shares of Warner Communications common stock at US$22 a share. (NYT 7/3)  

By midday, Tramel Technology chairman and CEO Jack Tramiel and more than 20 of his aides were reportedly already installed in the president's suite at Atari's Sunnyvale, Calif., headquarters. (NYT 7/3)  Sam Tramiel (elder son of Jack Tramiel), previously Commodore International Ltd. Vice President - Japan and General Manager - Asia (from 1976 until 1977 he served as head of Commodore's Consumer Division from Toronto and as General Manager in Hong Kong, London and Santa Clara; from 1979 to 1981, he operated his own OEM manufacturing business in the Far East), was named president (LA Times via Wash Post 7/6) and would also be COO.  Company co-founder Leonard Schreiber would be VP and secretary.  Shiraz M. Shivji, previously director of research and development at Commodore International, would be VP Advanced Technology.  Samuel Wai Leung Chin (Samuel W.L. Chin or Sam Chin), previously Commodore International VP finance, Asia (Commodore Electronics Ltd), would be Vice President, Chief Financial Officer and Treasurer.  Gregory A. Pratt, previously Commodore International VP operations, would be General Manager.  Leonard Tramiel (middle son of Jack Tramiel), previously a Ph.D. student in astrophysics at Columbia University, would be VP Software Development (in-house).  Garry Tramiel (youngest son of Jack Tramiel), previously an account executive at Merrill Lynch, Pierce, Fenner, & Smith, would be VP administration, Assistant Secretary, and Assistant Treasurer (and was charged with collecting more than $100 million of outstanding payments previously owed to Atari, Inc. by its customers).  David Harris, previously Commodore International VP and national sales director (U.S.) (source), would be VP sales (AdWeek 7/16/84; Globe & Mail 7/17).  Taro Tokai (Tony Tokai), previously (until January 1984) Commodore International VP, Commodore Japan Ltd., would be VP, charged with setting up a subsidiary in Japan for production engineering.  Thomas B. Brightman, previously of Commodore International (speech technology division in Dallas, which had just closed), would be VP engineering. (Electronic News 7/16)  Joe Spiteri, previously in manufacturing at Commodore International, would be VP manufacturing.  Donald Richard (Don Richard), previously Commodore Business Machines, Inc. (Commodore International U.S. operations) president, would be a VP (U.S. sales/marketing).  John Feagans, previously Director of Technology at Commodore International, where he had been responsible for system software and operating systems for the PET, VIC-20, and C64, would be Director of Software Technology (TOS architect).  Craig Suko, previously software engineer at Commodore, would be a software engineer.  Other former Commodore engineers would include Arthur S. Morgan (Art Morgan), John E. Hoenig and Douglas L. Renn.  Ira L. Velinsky, previously Commodore industrial designer, would be director of industrial design.  Mel Stevens, previously Commodore creative services, would be creative services director.

"Both the home-computer and video-game marketplaces continue, in my view, to offer great opportunities," said Jack Tramiel, as quoted by the AP.

July 3: In France at P.E.C.F. Atari (Productions et Editions Cinématographiques Françaises SARL, the Warner Communications subsidiary), Guy Millant remained président-directeur général (PDG), and there were 65 employees. (Pix'n love #25)

July 4: Local radio in Texas reported that the Atari remanufacturing and software production facility in El Paso was not included in the Warner Communications sale of Atari assets to Tramel Technology, Ltd., and that the plant would be shut down. (source @10:10)   The Atari remanufacturing operation in El Paso would be moved to Sunnyvale, and Atari software production in El Paso would be moved to Taiwan.  (UPI 7/6; AP 7/6)

July 5: Tramel Technology notified the State of California of its new principal office address (60,000 square feet): 1265 Borregas Avenue, Sunnyvale, CA.  Sam Tramiel was president of Tramel Technology, Ltd.

July 5-6: Tramel Technology hired approximately 300 of the existing Atari, Inc. domestic consumer and home computer division employees.  Among key marketing and advertising executives, the lone holdovers were expected to be West Shell III (director of product marketing) and Bryan Kerr (product marketing). (AdWeek, July 9, 1984; InfoWorld July 30)  Claude Nahum, previously Atari, Inc. director of international business development, would be director of international sales (reporting to VP sales David Harris).  Software product managers: Richard C. Frick, John Skruch.  Engineers and technicians included Jim Tittsler, Lane Winner, and Jose Valdes, plus: Phil Suen (XL line engineering director), Vincent H. Wu (XL hardware project management), George Nishiura, Mike Barall, David Owen Sovey, Peter R. Atesian, John Hinman, George Kulcher, John Honig, Michael Wooding, Songly Mu, Randy Hoopai, Gary Rubio. (source)  Programmers: Rob Zdybel, Landon Dyer, David GetreuDiana Goralczyk would remain as manager, customer relations.  With the hires, total domestic employees would number about 325.

July 6: At Warner Communcations Inc., Steven Chiaramonte, previously Atari, Inc. (Coin-Op) VP finance and CFO, would be Atari International VP finance, replacing Atari International president Dennis Groth who departed the company.  Chiaramonte would be responsible for the non-U.S. world-wide financial concerns of the Atari, Inc. (the Warner Communications subsidiary) Consumer Products Division (including: Atari International (U.K.) Inc., Atari Elektronik Vertriebsgesellschaft mbH, Atari International (Benelux) B.V., P.E.C.F. Atari, Atari International (Italy) Inc., Atari Taiwan Manufacturing Corp., Atari Ireland Ltd., Atari-Wong Co.)

July 10: Commodore (corporate counsel Nicholas Lefevre) filed a lawsuit in Chester County Court in Pennsylvania against four former employees, Shiraz Shivji, Arthur S. Morgan, John E. Hoenig and Douglas L. Renn, who had recently left Commodore for Tramel Technology, alleging they had stolen files containing trade secrets they intended to divulge at their new company.  Chester County Judge M. Joseph Melody Jr. issued a preliminary injunction barring them from using or revealing any trade secrets.

July 11: Tramel Technology, Ltd. filed a Certificate of Amendment to its Articles of Incorporation changing the corporate name to: Atari, Corp.

Atari Corp. logo  

July 11: Atari, Inc. (the Warner Communications subsidiary) filed a Certificate of Amendment with the Office of Secretary of State, State of Delaware, changing its corporate title to: Atari Games, Inc.

July 13: Assignee Atari, Corp. gained assignor's interest in 3 patents (4,116,444; 4,112,422; 4,314,236) from assignor Atari Games, Inc.

July 13: Leonard I. Schreiber remained Atari, Corp. VP and secretary.

July 13: Judge M. Joseph Melody Jr. in Chester County PA temporarily extended an injunction issued July 10 that prevented four former employees of Commodore from revealing any Commodore trade secrets at their new jobs with Atari.

July: Digital Research and Atari software engineers together commenced work on ports of CP/M-68K, GEM, and Dr. Logo to a new computer hardware platform to be developed at Atari.  The Digital Research team, led by engineering project manager Lou Tarnay, would include Steve Schmitt (Dr. Logo), Steve Cavender (GSX and operating systems), Lowell Webster (GEM services and the GEM desktop), and Rich Greco (project architect). (Digital Dialogue Feb85)

July: Steven M. Kawalick joined Atari as Director of Taxes.  Kawalick was previously with Arthur Andersen.

July 16: Atari had asked the three U.S. networks to sell off all previous TV commitments for the third and fourth quarters -- including a $6-million Olympic buy with ABC. (AdWeek 7/16/84)

July 19: Klaus Ollmann, previously Atari Elektronik Vertriebsgesellschaft mbH (in West Germany) managing director, would become Warner Home Video VP International for Europe, Middle East and Africa (EMEA).  Atari president Sam Tramiel and Atari VP sales David Harris had been appointed Atari Elektronik interim managing directors (together replacing Ollmann in the role).  Detlev Driemeier, previously Atari Elektronik head of sales, would additionally be head of marketing, replacing Hans-Ueli Hasler who departed the company.  A total of 42 of the 84 employees of Atari Elektronik departed the company.  (source; source; Soft & Micro #4 Jan85 p27; source; source; source)

July 23: Business Week reported that Atari's Jack Tramiel had "axed several of Atari's current products, including the 7800 video game system and the $150 600XL home computer."

July 26/Aug 1: At Atari International (U.K.) Inc. (the Warner Communications Inc. subsidiary), Simon P. Westbrook, previously financial controller, had become managing director, replacing Graham Clark who departed the company along with a total of about 100 people in sales and management; about 30 would remain. (Atari User #11, 2011; source #2)  Rob Harding remained sales & marketing manager, Robert Katz remained product manager, Jon Dean remained software producer, and Les Player remained technical manager.  Brian Richards had become controller (replacing Westbrook in the role); Richards would also serve as Atari European controller.

July 30: Atari had confirmed plans to run videogame spots on the Olympics on American television, as well as Alan Alda computer spots, though it was still trying to sell off as much of its Olympic commitments as possible.  Atari had also said that it was "not getting out of the videogame business."  West Shell was Atari marketing director. (AdWeek 7/30/84)

July/August?: Atari, Corp. completed preliminary manufacturing runs initiated by Atari, Inc. of: Choplifter! for the Atari 5200, Stargate for the Atari 2600, Gremlins for the 2600, Track & Field (GCC; with Arcade Controller) for the 2600, AtariSoft Track & Field (with Arcade Controller) for Apple II, AtariSoft Track & Field (with Arcade Controller) for IBM PC.  (These titles would not see wide distribution, at least not in 1984.)  Atari, Corp. also inherited incomplete production runs of Ballblazer for the 5200 and Rescue on Fractalus! for the 5200.

July/August?: In the UK, for Atari home computers the Atari Software Products Division shipped: The Pay-Off

July/August?: In the UK, for ZX Spectrum, the Atari Software Products Division released AtariSoft Pole Position

July/August?: In the UK, for BBC Model B, Atari released AtariSoft Pole Position

August 3: Date of State of Nevada certificate of corporate status for Atari "U.S." Corp. (original incorporation date needed), which was established for domestic sales/marketing/service.  Atari president Sam Tramiel would additionally be Atari "U.S." Corp. chairman/CEO.  Atari VP Donald Richard (Don Richard) would additionally be Atari "U.S." Corp. president.  David Navarro, formerly Commodore Business Machines, Inc. (Commodore International U.S. operations) national sales manager (source), would join Atari "U.S." Corp. as VP sales.

August 3: Date of State of Nevada certificate of corporate status for Atari Technology Corp. (original incorporation date needed).

Atari Corp. logo Atari Technology Corp.

August 7: Tandon Corp. announced it had reached agreement in principle for the sale of up to $130.5 million in floppy disk drive and subsystem products to Atari Corp. Deliveries, which were subject to definitive purchase orders from Atari, had begun and were scheduled to continue through the first half of calendar 1985.

August 13: As Commodore International announced their acquisition of Amiga Corporation and plans to release the Amiga computer, Atari filed a suit for fraud against Amiga Corporation in Santa Clara, Calif., Superior Court.  According to Leonard Schreiber of Schreiber & McBride, Atari's general counsel, Amiga signed an agreement in March 1984 to develop three microchips for Atari, Inc.  Atari, Inc. then advanced the company $500,000.  In late June, days before Mr. Tramiel and fellow investors bought the Atari unit from Warner Communications, Amiga canceled the deal and returned the money, saying that the chips did not work.  (NYT)

August 13: Atari had informed its advertising agencies of plans to "pursue the videogame market this Christmas with the long-awaited introduction of its 7800 model." (AdWeek 8/13/84)

August (mid-month): In the US, Atari cut the price of the 800XL from $250 to $179. (AP 11/13) 

August: James L. Copland (Jamie Copland), previously director of marketing and general manager of Commodore Business Machines (Canada) Ltd. of Toronto, joined Atari "U.S." Corp. as VP marketing. 

August: Neil Harris, previously director of publications and direct marketing at Commodore International, joined Atari "U.S." Corp. as manager of publications.  Harris would establish and serve as Publisher of a new monthly consumer magazine, to be called Atari Explorer, in the tradition of Atari, Inc.'s Atari Connection.

August?: Josephine T. Druehl (Josie), attorney at law and previously a trial lawyer for nine years (source), joined Atari as Corporate Counsel.

August: Atari established Atari (Japan) Corp. (The Japan Economic Journal 11/6/84).  Atari VP Taro Tokai would be VP and General Manager, Atari (Japan) Corp., which would serve as Atari's primary production engineering facility.  Location: No. 7 Koike Bldg. 6F, 2-3-6 Minami-Shinagawa, Shinagawa-Ku, Tokyo

August 16/22: At Atari International (U.K.) Inc. (the Warner Communications Inc. subsidiary), Rob Harding was marketing manager, and Simon Westbrook was managing director. (PopularComputingWeekly 16-22 Aug p1) 

August 17: Atari "U.S." Corp. principal office: 1265 Borregas Avenue, Sunnyvale, CA.  Leonard I. Schreiber was Atari "U.S." Corp. VP.

August 17: Atari Technology Corp. principal office: 1265 Borregas Avenue, Sunnyvale, CA.  Leonard I. Schreiber was Atari Technology Corp. VP.

August 22: Date of Atari, Corp. OEM Software License Agreement with Digital Research (California) Inc.

August 22: In the UK, Atari, Corp. took control of Sellthings Limited, renaming it Atari Corp. (U.K.) Limited.  Atari Corp. (U.K.) would manage the home video game and home computer business of Atari International (U.K.) Inc. (the Warner Communications subsidiary), which would continue to operate at Atari House at Railway Terrace in Slough England.

August 25-26: TariCon '84, the first Atari-only computer fair, was held at Southfield Civic Centre near Detroit Michigan.  Sponsored and organized by two User Groups - CHAOS (Ike Hudson of the Capitol Hill Atari Owners Society) and MACE (Mike Lechkun of the Michigan Atari Computer Enthusiasts).  About 1800 attended.

August 27: In Ireland, Atari registered the business names: Atari Corp (Ireland), Atari Ireland Distribution Company, Atari Ireland Manufacturing Company

August 27: In its first official statement, Atari, Corp. announced its manufacturing centers in Taiwan, Ireland and Hong Kong, and stated the intention to be full line manufacturer of products in the video game, family computers and small business computers categories.  According to Atari "U.S." Corp. VP marketing James Copland, "In the video game category, Atari will entrench itself and aggressively go after a larger share of the video game and related software market on a worldwide basis.  Concurrently, Atari plans to manufacture and supply the Atari 800XL family computer, satisfying the overwhelming and increased demand for that product with aggressive, competitive pricing through the end of 1984."  "We will give to the retail markets of the world 8-, 16-, and 32-bit microcomputers, all at affordable RBPs [rock-bottom prices]," said Atari chairman Jack Tramiel.  (PR 8/27; Globe&Mail 8/28; CE 9/84)

September 1: In the UK, Atari cut all prices, including the 600XL by £60, from £159.99 to £99.99, and the 800XL by £50, from £249.99 to £199.99. (PopularComputingWeekly 8/16; TheTimes 8/21p17; The Guardian (London) 9/6)  In France, Atari would reduce the 800XL by 1000 F to 2199 F. (source; source)

September 5: In Ireland, Atari, Corp. established Atari Ireland Manufacturing Company Limited. (source).  Through the new unit, Atari, Corp. would acquire the Atari consumer products manufacturing plant in the Raheen Industrial Estate on Ennis Road, Limerick from Atari Ireland Ltd, the subsidiary of the Irish Warner Communications unit, Atari Holdings Ltd.

September 5: In Ireland, Atari, Corp. established Atari Ireland Distribution Company Limited. (source).  Through the new unit, Atari, Corp. would acquire the Atari consumer products purchasing/traffic/accounts facility in the Raheen Industrial Estate on Ballysimon Road, Limerick from Atari Ireland Ltd, the subsidiary of the Irish Warner Communications unit, Atari Holdings Ltd.

September 5: In Ireland, Atari established Atari Corp. (Ireland) Limited. (source).  The new unit would take over the Irish Atari consumer products sales business from Omni Tech. Unlimited.

September 6: UK Media report that Atari 600XL (PAL/UK) was discontinued. (PopularComputingWeekly 6-12Sept)

September 7: Garry Tramiel, Atari VP administration, also remained Atari assistant secretary.  The Atari, Corp. address remained: 1265 Borregas Avenue, Sunnyvale CA

September: Nicholas Lefevre, previously Corporate Counsel at Commodore, joined Atari as corporate counsel.

September: At Atari Taiwan Manufacturing Corp., Sr. Engineer, Engineering Eric Hoh departed the company.

September: In exchange for a cash payment to Atari, Corp., Warner Communications bought back $10.1 million in accounts receivable from Atari, Corp., for a former Atari unit currently in bankruptcy law proceedings. (what unit?????)  (The Globe and Mail (Canada), 12/11/84)

September 25: Rather than halt production of Atari's 800XL home computer and its 2600 video-game player, as many had expected, Atari has significantly expanded production of the two products, Atari president Sam Tramiel said (interviewed in Taipei by the Dow Jones Service).  Atari was manufacturing the 800XL in Taiwan, and the 2600 in both Taiwan and Ireland.  Computer production was expected to commence in Ireland by the end of the year.  Atari's Hong Kong plant was currently only operating test facilities.  Operations [production engineering] were also being established in Japan.  Tramiel said Atari would introduce a 16-bit computer in January, to be followed by a 32-bit computer for professionals.  Also, "In January, Atari will introduce a second low-priced computer that will run games and software made for the predecessor product."  (The Globe and Mail (Canada); source

September 30: Warner Communications reduced its valuation of the notes owed it by Jack Tramiel for his Atari acquisition from $180 million to $150 million (originally: $240 million). (The Globe and Mail (Canada), 12/11/84; LATimes 2/15/85)

October 3: In Atari, Corp. vs. Amiga, in the depostion of David S. Morse, in the Superior Court in and for the County of Santa Clara, Atari was represented by Leonard I. Schreiber and Josephine T. Druehl. (source)

October 4: In the Netherlands, Atari International (Benelux) B.V. (the Warner Communications subsidiary) was to be downsized from 30 to 15 people (source), as the unit was preparing for its business to be taken over by Atari, Corp.  Peter Woodward remained managing director.

October: Warner Communications would buy back the one million shares of Warner Communications common stock held by Atari in exchange for a $12.5-million 13 per cent senior note (loan) to Atari, repayment due Sept. 30, 1987.  Initially, Atari exercised its right to have Warner Communications buy back 640,000 of the shares, for a total of $8 million.  Atari would also exercise its right to have Warner Communications buy the remaining 360,000 shares, for a total of $4.5 million.  (The Globe and Mail (Canada), 12/11/84)

October: Sigmund Hartmann, previously VP software for Commodore International, joined Atari as President of Software (AtariSoft software management/development division).  Leonard Tramiel would be VP software (in-house development), Richard Frick would be software product manager, 16-bit computers, and John Skruch would be software product manager, 8-bit computers.  (Frick was also 16-bit computer line hardware manager, and Skruch was also 8-bit computer line hardware product manager.)

October 15-17: Semiconductor Industry Conference, Hotel Del Coronado, San Diego CA.  Atari was respresented by VP and Atari "U.S." Corp. president Donald Richard (Don Richard). (source)

October 22: Invisible Software, Inc. was established by former Atari, Corp. engineers Michael Barall and Vincent Wu.

October 26: In the UK Atari now offered the 800XL for £169. (TheTimes 10/26p9)

October 27: Datasoft had announced it had obtained license (previously held by Atari, Inc.) from Namco to ship titles including Dig Dug, Pac-Man, and Pole Position in versions for home computers including C-64 (for Christmas 1984), Atari XL (1985), and Apple II (1985) (Billboard 10/27/84) and perhaps PC/PCjr (CE 11/84).

October 31: In West Germany, Atari Elektronikvertriebs GmbH Public Relations Officer Renate Knüfer departed the company (to Apple). (source)

Fall: Atari shipped new PAL I (UK) and PAL B/G (West Germany) versions of the 2600 in two packages: 2600JR console with two Super Controller joysticks (CX24) and Centipede cartridge, or 2600JT package with one Super Controller and no pack-in game, replacing the 2600GP package versions of the silver format 2600A series by Atari, Inc.  In France, Atari shipped a new Péritel version of the new PAL 2600 (PAL console with permanent SCART cable connector with PAL composite video output) in one package, 2600 JR Péritel console with one Super Controller and no pack-in game, replacing the SECAM version of the 2600GP.  800XL systems and software remained available as well.

Fall: In the U.S. and Canada Atari was was able to supply 800XL systems and software, 2600 systems (2600A series console, 2600CR package) and games, and 5200 systems and games, from existing inventories. 

Fall: In the UK, for ZX Spectrum Atari released AtariSoft Galaxian, Ms. Pac-Man

Fall: In the UK, for BBC Model B / Acorn Electron Atari released AtariSoft Robotron: 2084   (July85 review)

Fall: In the UK, Quicksilva released Battlezone, title by Atari, for 48K Spectrum.

October/November: Atari general manager Greg Pratt additionall became Atari "U.S." Corp. president, replacing Donald Richard (Don Richard) who departed the company.  (Sam Tramiel remained Atari "U.S." Corp. chairman/CEO.)

November 1: In Canada, Irwin Toy ended its role as exclusive distributor of Atari computers, having been supplanted in the role by the newly-established Atari (Canada) Corp.  The price of the 800XL was being cut to below $200 (previously: $400; the 600XL was to be priced at under $100 (previously: $250-$300).  Irwin Toy would continue to distribute the 2600 in Canada. (Winnipeg Free Press November 16, 1984; source #2)

November 5: Digital Research announced the Graphics Environment Manager (GEM) for MS-DOS Version 2 or 3, or for Concurrent DOS Version 3.2.1 operating in DOS mode.

November 6: Walt Disney Productions filed a $68.8 million lawsuit in California state court against Atari, Corp., Atari Games, Inc., and Warner Communications Inc., alleging failure to live up to terms of a 1982 contract that licensed Atari to use Disney characters and stories in home video games, and that the license was not transferable.

November 8: Simon Westbrook remained Atari International (U.K.) Inc. managing director. (PopularComputingWeekly 11/8)

November 13: Atari held a press conference proclaiming "The New Atari Corp." at company headquarters in Sunnyvale, CA.  The company currently offered two machines, the 2600 which remained available for $40, and the 800XL computer, now reduced from $179 to $119.  Two new 8-bit computers, compatible with the 800XL, and a new 16-bit computer were to be introduced at the January 1985 CES, with a new 32-bit computer to debut at the Hanover Trade Fair in April 1985.  Atari also confirmed that GEM, a newly announced software operating environment from Digital Research Inc., would be part of Atari's proprietary operating system in the new computers. The current 2600/800XL product line was manufactured in Taiwan and Ireland; the new machines were to be made [production engineering] in Japan.  Atari announced the new Atari Explorer magazine, headed by Atari "U.S." Corp. manager of publications Neil Harris.  Atari executives participating included: Jack Tramiel (chairman), Sam Tramiel (president), James L. Copland (VP marketing, Atari "U.S." Corp.), David Harris (VP Sales), Sigmund Hartmann (president, software), Greg Pratt (president, Atari "U.S." Corp.).  (InfoWorld 12/10/84; Analog #26 p13; Analog #27p4; PopularComputingWeeklyNov22/28p5)

November 14-18: Computer Dealer Expo (COMDEX) Fall.  Atari did not exhibit at the show, though reportedly Atari officials were there courting software developers for the new Atari computers in development.

November: Bryan Kerr was promoted to Atari product marketing manager, replacing marketing director West Shell who departed the company (to The Cooper Companies).

November?: In Hong Kong, the Atari-Wong Co. consumer products manufacturing plant, idled since May 1984, resumed operations with new production of the Atari 1050 disk drive.  Ongoing 1050 production in Singapore by Tandon (S) Pte. Ltd. would be discontinued.

November?: In the Netherlands, Atari, Corp. established Atari (Benelux) B.V., which would take over the business of Atari International (Benelux) B.V. (the Warner Communications Inc. subsidiary), including the headquarters location at Atoomweg 480, 3542 AB Utrecht. (source 15 of the 30 former employees of Atari International (Benelux) B.V. would be hired by the new Atari (Benelux), including Pieter Norp as general manager, W.P. (Wilfried) de Graaf as sales and marketing manager, and Ruud Van Nispen as product and operations manager.

November?: In Italy, Atari, Corp. established Atari Italia S.p.A.  Atari Italia would manage the business of Atari International (Italy) Inc. (the unit of Warner Communications Inc.), which would continue to operate at: Viale Della Liberazione, 18 - 20124 Milano.  Massimo Ruosi, previously general manager of Atari International (Italy) Inc., would be managing director of Atari Italia, and would also serve as Atari European general manager. 

November: In France, Peter Brookhouse Richards, previously P.E.C.F. Atari financial controller (CFO), became interim general manager, replacing Guy Millant who departed the company, along with sales director Antoine Gallozzi; in total, about 25 departed the company, as the number of employees was reduced from 60 to 35. (Science & Vie Micro #14 Feb85 p14)  Millant and Gallozzi would establish Galaxie, a consumer and professional computer product distributor planning to do half of its business with Atari; a total of 14 former P.E.C.F. Atari employees would join Galaxie. (Tilt #19 Mar85 p16)  P.E.C.F. Atari would discontinue its direct sales/distribution activities, replying on distributors such as Galaxie instead. (Jean Richen remained P.E.C.F. Atari director of marketing.) 

November: In France, Atari shipped the 800XL SECAM version (2 499 F).  Also remaining available: 800XL PAL version (2 199 F), 600XL PAL version (1 599). (L'Atarien #5 p19; L'Atarien #7 p33 for date; another source)

November 19: Bryan Kerr was Atari (product) marketing manager. (AdWeek 11/19/84)

November 19: In the US, Atari had launched a print campaign in major market newspapers to support holiday price cuts on the 800XL. Full-page ads carried the theme, "The powerful personal computer so affordable even Scrooge would have given it." (AdWeek 11/19/84)

November 20: In West Germany, Atari, Corp. took control of "Alter Pferdemarkt" Verwaltungsgesellschaft für Beteiligungen m.b.H., renaming it Atari Corp. (Deutschland) GmbH.  Atari Corp. (Deutschland) would manage the business of Atari Elektronik Vertriebsgesellschaft mbH (the Warner Communications subsidiary), which would continue to operate at Bebelallee 10, D-2000 Hamburg 60.  Depatures from Atari Elektronik included: sales and marketing director Detlev Driemeier (to Thomson Electronic GmbH), advertising director Wolfgang Blödorn (to Apple), product manager David EvansThe Atari Corp. (Deutschland) managing directors became Atari president Sam Tramiel and Atari VP sales David Harris; prokurists became Atari chairman Jack Tramiel, Massimo Ruosi (Atari European general manager), Brian Richards (Atari UK and European controller), and Irma Obersteiner (business manager) (source; source; source)

November 22/28: Simon Westbrook remained Atari International (U.K.) Inc. managing director (PopularComputingWeekly 22-28 Nov p5)

November 29: Atari Corp. (U.K.) Limited had taken legal action against MRM Software over MRM's Castle of Gems game for the BBC, and the dispute was resolved out of court.  The Atarisoft Crystal Castles for BBC was scheduled to ship in December (never shipped).  Jon Dean was Atari product manager. (PopularComputingWeekly 11/29 p5)

December 6: Atari had held an early December press conference in Frankfurt, West Germany proclaiming "The New Atari Corp." to the UK and Europe.  Atari announced the price of its 800XL home computer in West Germany was reduced from DM 648 to DM 499, with similar cuts in the UK (from £169 to £129) and across Europe.  The new Atari product line was to include the 2600, a 65XE (to be equivalent to the 800XL which would be discontinued; the 600XL would also be discontinued), a 128K version of the 65XE (would ship as: 130XE), a "strong music" version of the 65XE (would be announced as: 65XEM; never shipped), a version of the 65XE with built-in floppy disk drive and monitor (would be introduced as: 65XEP; never shipped), a 16-bit computer, the 130ST (never shipped; the 520ST would also be introduced and would be shipped), and a 32-bit computer.  The 16-bit computer, to run GEM from Digital Research, was to be introduced in January 1985 at the Consumer Electronics Show in the US; the 32-bit computer was to be introduced in April 1985 at the Hannover Messe (Hanover Trade Fair) in West Germany.  Atari also planned to continue the AtariSoft product line for all major computer types.  Atari had manufacturing facilities in Taiwan, Hong Kong and Ireland.  Atari employed 500 people worldwide.  Atari executives participating included: Jack Tramiel (chairman), David Harris (VP sales), Massimo Ruosi (Atari European general manager), Brian Richards (Atari UK and European controller).  The position of managing director of Atari Corp. (Deutschland) had not yet been filled. (PopularComputingWeekly 12/6; source

December 8: Atari's James Copland, John Skruch, and Bryan Kerr participated in the Children's Holiday Celebration, a fund raising event for the Scholarship Fund of the Children's Health Council (CHC).  Atari loaned 24 800XL computers to the event's coordinators.  The systems were then rented to participants, proceeds to the Scholarship Fund.  Two of the 800XLs and 1,000 T-shirts were donated by Atari to the organization.

December 20: Atari announced the permanent shutdown of its manufacturing plant in Limerick, Ireland.  About 250 workers lost their jobs.  Atari chairman Jack Tramiel said Atari now was hoping to build a new, automated plant in Europe. In the meantime, European production would be shifted to Atari's plant in Taiwan. (SJMNews 12/22)   Atari Ireland Manufacturing Company Limited (Ennis Road, Limerick), Atari Ireland Distribution Company Limited (Ballysimon Road, Limerick), and Atari Corp. (Ireland) Limited would all be shut down.

December 22: Atari had laid off between 30 and 40 workers at its Sunnyvale headquarters, and was in the process of closing its main headquarters building, one of two remaining facilities in Sunnyvale.  The cut positions were mostly in management information services.  Atari now had a local staff of less than 300.  James J. Copland remained Atari "U.S." Corp. VP marketing. (SJMNews)  Corporate offices would be consolidated at 1196 Borregas Ave. (46,000 square feet), and Atari would vacate the moderately larger 1265 Borregas Ave. building.  Departures would include Atari VP Don Richard

1985
January 5-8: At the International Winter Consumer Electronics Show (CES) in Las Vegas, under the banner 'Power Without the Price' Atari introduced the 520ST computer ($599), the 130ST computer ($399; never shipped), the 130XE computer ($149), the 65XE computer ($99), and the 65XEP computer ($399; never shipped), announced the 65XEM computer ($149; never shipped), and featured the 2600 (2600A series; source).  Atari also privately announced a 260ST computer ($499) to some reporters.  ST computers were to run Atari TOS (including CP/M-68K and GEM Desktop, both by Digital Research) included on ROM; ROM was also to include either Atari Logo (Atari/Digital Research) or Atari BASIC (by MetaComCo for Atari; would ship as: ST BASIC) (final Logo vs. BASIC decision to be determined later).  For the ST Atari introduced: STM1 mouse, SM124 High-Resolution Monochrome Monitor, SC1224 color monitor, SF354 3.5" MicroFloppy disk drive (500K double-sided; would ship as: 360K), SF324 3.5" MicroFloppy disk drive (250K single-sided; never shipped), STC504 printer (never shipped), SMM804 printer, SDM124 printer (never shipped).  Also for the ST, Atari announced (but did not show) the SH317 10MB hard disk drive ($599; never shipped), with further plans for a 15MB hard drive ($399) by June (source).  ST software announced: Infinity (by Matrix Software; never shipped).  The in/out MIDI ports on the ST computers were demonstrated driving the new Casio CZ-101 $499 synthesizer.  The XE computers would run the Atari OS as found in the Atari 800XL which would now be phased out.  For the XE Atari previewed/announced: XC1411 monitor (never shipped), XM128 monitor (never shipped), XF521 5.25" disk drive (130KiB; never shipped) with DOS 2.5, XTM201 printer (never shipped), XTC201 printer (never shipped), XMM801 printer, XDM121 printer, XM301 modem.  New software by Atari for the XE would include: Infinity (by Matrix Software; never shipped), Silent Butler (by Atari/Silent Butler Software), Shopkeeper (never shipped), AtariWriter Plus, Song Painter (by Atari/Carousel Software; would ship as: Music Painter), Atari Tutorial (never shipped), and several titles previously introduced by Atari, Inc.: The Learning Phone (access software for the PLATO Homelink Service), Proofreader, Crystal Castles, Mario Bros.  Also featured for the XE: AtariLab Light Module, Sky Writer, Millipede, Moon Patrol, Track & Field, Final Legacy.  Atari also featured the 2600 (2600A version), with 12 units on display; 2600 games featured included Track & Field. (source)  Also at the show, Atari featured legacy AtariSoft titles (C-64, Apple II, IBM PC lines). (source Bryan Kerr was Atari product marketing manager and user group liaison. 

Representatives from Atari's five international subsidiaries, headquartered in West Germany, France, Italy, the UK, and Holland (the Netherlands), were present at the show.  Irma Obersteiner was business manager for Atari in West Germany; Massimo Ruosi was Atari European general manager; Claude Nahum was director of Atari's international distribution. (Atari Explorer Apr/May85p69)   

January 7: Warner Communications reportedly had paid off Alan Alda's $10-million spokescontract, which expired in 1988, for Atari. (AdWeek 1/7/85)

January: Atari (Canada) Corp. commenced operations.  Atari corporate counsel Nicholas Lefevre was interim general manager; Ian Kennedy, previously of Commodore, would be director of sales and marketing. (source)

January 17/23: Rob Harding remained Atari International (U.K.) Inc. marketing manager. (PopularComputingWeekly Jan 17/23 p4)

January 30: Official date of incorporation for Atari (Benelux) B.V., the wholly owned subsidiary of Atari, Corp. in the Netherlands (as mc believes was executed in about November 1984).  Directors: Sam Tramiel (Atari president), Leonard Schreiber (Atari general counsel), Samuel W.L. Chin (Atari VP).  Prokurist: Pieter Norp (general manager).   (source

Winter: In France, for the 800/800XL, Atari released La Chasse aux Fautes et La Course aux Hapax, and released Calcul Algébrique.

February 14: Warner Communications disclosed that it would no longer attach any balance-sheet value to the $240-million face value of long-term notes that Jack Tramiel issued in July 1984 to acquire the Atari home-computer and video-game business, and that it intended to recognize any interest and principal payments from Atari, Corp. as income when received. (LATimes 2/15)

February 14-15: A GEM seminar was conducted for software developers at Digital Research headquarters in Monterey CA.  200 attended; most committed to developing software for the Atari ST.  (CN 4/85 p18)

February: Atari TOS developers abandoned the CP/M-68K component for the new GEMDOS, also by Digital Research. (source)

February?: Atari discontinued manufacturing operations at the Atari-Wong Co. (AWC) plant in Hong Kong (most recently, 1050 disk drive production), and would withdraw from the joint venture originally established between Atari, Inc. and Wong's Electronics Co. (WEC) in 1980.

February: First issue of Atari Explorer magazine, published by Atari "U.S." Corp., headed by manager of publications Neil Harris.  Atari executives listed/profiled: Jack Tramiel (chairman), Sam Tramiel (president), Sigmund Hartmann (president, software), David Harris (vice president, sales), Leonard Tramiel (vice president, software development), Tom Brightman (vice president, engineering), Joe Spiteri (vice president, manufacturing), James L. Copland (vice president, marketing).  For Atari "U.S." Corp.: Gregory A. Pratt was president, and James L. Copland was vice president, marketing.

February: Samuel W.L. Chin, previously Atari VP, CFO and Treasurer, became Atari VP and General Manager of Atari Taiwan Manufacturing Company (ATMC), replacing Loren R. Wolter who departed the company (to Stackpole Far East).  Greg Pratt, previously Atari general manager (and also Atari "U.S." Corp. president), became Atari Vice President - Finance, Chief Financial Officer and Treasurer (replacing Chin in the roles) (and also remained Atari "U.S." Corp. president).

February: In France, Atari, Corp. established Atari France S.A.  Atari France would manage the business of P.E.C.F. Atari (the unit of Warner Communications Inc.), which would continue to operate at 9/11 rue Georges Enesco, Créteil (near Paris).  (for date/timing: Hebdogiciel #124 Feb86; L'Atarien #7-#8 front-matter)  Massimo Ruosi (Atari European general manager) would be supervisione commerciale (pro-tempore) of Atari France S.A.  (Peter Richards remained P.E.C.F. Atari Interim General Manager.)

March 5: At the San Leandro Computer Club, a panel of eight Atari executives (Hartmann, Skruch, Feagans, Shivji, Frick, Neil Harris, Garry Tramiel, Lefevre) answered questions from the audience of 200 for over two hours.  Atari pledged both the XE and ST would ship in April.  Regarding the 65XEP, Atari had "postponed plans to produce an 8-bit portable computer, due to lack of interest."  Regarding the 65XEM, "plans for an XEM 8-bit music computer have been postponed indefinitely due to problems with finalizing the AMY sound chip."  The 520ST professional development package was available for $4,500.  In the U.S., as previously announced, the 520ST was to retail for $599; the 130ST was to retail for $399.  Also, Atari again promised to introduce a new 32-bit computer at the Hanover Trade Fair in West Germany in April.  (SLCC Apr85; CN, Apr85, p. 19; SPACE Apr85)

March 13: Atari International VP finance Steven Chiaramonte had departed from Atari Games, Inc. (the Warner Communications subsidiary).

March 15: Atari Games, Inc. (the Warner Communications subsidiary) filed a certificate of amendment with the office of Secretary of State, State of Delaware, changing its corporate title to Atari Holdings, Inc.

March: The protracted closure of Atari's manufacturing plant at the Raheen Industrial Estate on Ennis Road, Limerick, Ireland, initiated December 1984, was completed.  The workers had won significantly improved severance payments by occupying the plant for two months.  (source; source for date)

March: Having largely exhausted existing inventories of 5200 systems, 5200 games, and some 2600 games, Atari commenced utilization of existing parts inventories for production of new Atari 5200 game systems (source), and would commence new production runs of some existing 2600 and 5200 games.

March?: In Italy, Atari Italia S.p.A. launched operations at its new headquarters: Via dei Lavoratori, 19, 20092 Cinisello Balsamo (MI). (source Massimo Ruosi was Atari Italia managing director (and also Atari European general manager).  Ernesto Zanzi would be procuratore generale; Roberto Freggia, previously Atari International (Italy) Inc. sales manager, would be Atari Italia S.p.A. Sales Manager; Fiorenza Anelli would join Atari Italia S.p.A. as Marketing Manager. (source)  Operations were discontinued at Viale Della Liberazione, 18 - 20124 Milano MI, and Atari International (Italy) Inc. (the unit of Warner Communications Inc.) was operationally shut down. 

March 19: In West Germany, Alwin R. Stumpf, previously head of Commodore in West Germany, joined Atari Corp. (Deutschland) GmbH as its first general manager. (source)  (Irma Obersteiner would remain business manager, now reporting to Stumpf.)

March 23: Atari launched the Atari BBS.  David Duberman had recently joined Atari "U.S." Corp. as User Group Coordinator (replacing Atari product marketing manager Bryan Kerr in the role); Duberman was system operator of the new the Atari BBS. (source)  Duberman reported to Atari "U.S." Corp. VP marketing James Copland. (source 31:35)

March 25: Atari, Corp. notified the State of California of its new principal office address (46,000 square feet): 1196 Borregas Ave., Sunnyvale, CA.  Garry Tramiel, Atari VP administration, also remained Atari, Corp. assistant secretary.

March 25: In West Germany regarding Atari Corp. (Deutschland) GmbH, the changes executed on November 20, 1984 were registered, including the new name of the company, Atari president Sam Tramiel and Atari VP sales David Harris as managing directors (replacing the departed Claus Birk and Claus Arved Bolle), and Atari chairman Jack Tramiel, Massimo Ruosi (Atari European general manager), Brian Richards (Atari UK and European controller), and Irma Obersteiner (business manager) as prokurists.  (Helga Weise and Gabriele Tanger geb.Pien remained prokurists as well.)

March 27: The Boston Computer Society General Meeting featured Leonard Tramiel of Atari, as well as Digital Research's Bruce Cohen, and Bill Bowman from Spinnaker, and marked the east coast unveiling of the new 520ST Computer. The meeting filled Boston's New England Life Hall to capacity.

March 28/April 3: Popular Computing Weekly incorrectly reported that Jamie Copland was "vice-president of marketing at Atari Worldwide". (PopularComputingWeekly p4)

March 30: At the first meeting of the Atari Worldwide User Network (WUN), held at the office of Antic magazine in San Francisco, Atari announced that the 130XE had just shipped in the U.S. ($149), the 65XE was currently being shipped in Canada, and that DOS 2.5 (OSS) was now shipping with 1050 disk drives (replacing DOS 3) and would be also be distributed as freeware. (pics)  Richard Frick was Atari ST software development director; John Skruch was Atari XE software development director

March 30-April 2: At the 10th West Coast Computer Faire at the Moscone Convention Center in San Francisco, The San Leandro Computer Club (SLCC) and the Atari Bay Area User's Computer Society (ABACUS) both displayed 520ST and 130XE units supplied by Atari, their first showing to the general public.

March 31: In West Germany, as Atari Corp. (Deutschland) GmbH was launching its new headquarters the next day, operations at Atari Elektronik Vertriebsgesellschaft mbH (the Warner Communications subsidiary) at Bebelallee 10, D-2000 Hamburg 60 were discontinued, and 33 of the approximately 47 that were employed there departed the company.  (source, source

April 1: Atari Corp. (Deutschland) GmbH launched operations at Frankfurter Straße 89-91, D-6096 Raunheim, with about 14 employees. (source, sourceAlwin R. Stumpf was general manager; Irma Obersteiner was Business manager; Klaus-Peter Kuschke would join the company as sales manager.

April 5: Nicholas Lefevre, previously Atari corporate counsel and interim general manager of Atari (Canada) Corp., would remain Atari corporate counsel.  Ian Kennedy, previously Atari (Canada) Corp. director of sales and marketing, was now Atari (Canada) Corp. general manager (source) (replacing Lefevre in the role). 

April 11: Atari and the state of Nevada said Atari planned to build a manufacturing plant in Nevada, and possibly a new headquarters as well.  The new facility was expected to employ 200; Atari currently employed about 210 at its Sunnyvale headquarters location. (UPI)

April 11/17: Simon Westbrook remained Atari International (U.K.) Inc. managing director. (PopularComputingWeekly Apr 11/17 p1)

April: For the XE, Atari released DOS 2.5 as freeware via the CompuServe Atari SIG.

April: Atari discontinued production of the 800XL computer. (source)

April 17-24: Atari introduced the 520ST and 130XE to West Germany and featured the 800XL at the Hannover Messe (Hanover Trade Fair).  Atari proclaimed a May 1st marketing launch for the 520ST, with production ramping up to maximum by July 1st.  (NewsBytes)  Promised for future introduction: 65XE, 65XEM, 130ST, 260ST.  For the ST, Atari introduced the SF314 MicroFloppy Disk Drive and previewed the PS3000 Color Monitor/Disk Drive (would ship in limited numbers only), and featured the SF354 disk drive, SC1224 and SM124 monitors, SMM804 and SDM124 printers, promised a 10MB hard disk drive (SH104) and Infinity, and announced The Silent Butler (never shipped). For the 130XE/800XL Atari featured the XMM801 and XDM121 printers  Also, Atari did not plan to attend June's Consumer Electronics Show in Chicago (they would change their minds in time to attend). (PopularComputingWeelky 4/25; source; WSJ 4/18)

April 18: Commodore International had filed a lawsuit in Chicago against its ex-vice president of sales, David Harris, who now was at Atari (VP sales), charging he was "involved in subverting the room arrangements" of Commodore during the January electronics show, when space was scarce. (WSJ 4/18)

April 22: Atari shipped the 130XE in the UK (£169.90). (NewsBytes for date; PopularComputingWeekly 4/25 for price)

April 24: In Switzerland, the name of Montebarro SA was changed to SAMA electronics A.G., and the company moved to: Bahnhofstrasse 7, CH-5400 Baden.  Jean-Pierre Jordan would remain chairman, and general manager Marco Guerra (previously of XMIT AG; before that with Commodore in Italy) additionally became a director.  New prokurist: Sijtje Guerra.  (source)

Spring: For the XL/XE Atari shipped Track & Field (with Arcade Controller), AtariLab Light Module, Millipede, Moon Patrol, and Final Legacy, and in the UK and Europe Atari shipped the 1029 printer.

Spring: For the XL/XE Atari announced (all never shipped): CodeWriter, AdventureWriter, FileWriter, MenuWriter, ReportWriter, Small Business Inventory, Home Integrator, Retail Invoice, Accounts Receivable / Payable, Salesman's Expenses, Star Voyager (AE Sum85 p41)

Spring: In France, using the Atarisoft label, Atari released for the XL/XE: Nostradamus, L'Enigme du Triangle

Spring: In the UK, Superior Software released Tempest, title by Atari, for the Acorn Electron/BBC Micro. (May85 ad)

Spring: Atari announced that European distribution, warehousing and administration operations were being centralized in Rotterdam, the Netherlands. (Atari User May85 p19; Page 6 #15 My/Jn85 p5)  (These plans would shortly be abandonded, though the idea was ultimately essentially implemented in March 1993.)

May 1: Greg Pratt, previously Atari VP Finance, CFO and Treasurer, and also Atari "U.S." Corp. president, would remain Atari VP Finance, CFO and Treasurer.  Sig Schreyer joined Atari "U.S." Corp. as VP and general manager (sales, marketing, and general administration) (replacing Pratt in the role).  Schreyer was previously vice president for computer peripherals at Silver Reed. (AE Sum85 p2 for date; PR 5/28 as found hereAtari "U.S." Corp. VP marketing James Copland would additionally be responsible for domestic sales, assuming the role from VP sales David Navarro who would depart the company. (Sam Tramiel remained Atari "U.S." Corp. chairman/CEO.)

May 1: In the UK, Tryright Limited was established.

May 6: Atari confirmed its European structure.  Subsidiaries of Atari operated in West Germany, England, France, the Netherlands, and Italy, each reporting to Atari president Sam Tramiel.  Independent distributors would operate in other European countries.  European marketing, finance, administration and logistics activities would be coordinated from London at Atari Corp. (U.K.) Limited.  Massimo Ruosi was Europe General Manager and managing director of Atari Italia S.p.A.; Ruosi was also currently serving as supervisione commerciale (pro-tempore) for Atari Corp. (U.K.) Limited and for Atari France S.A.  Also at Atari Italia S.p.A.: Ernesto Zanzi was procuratore generale, Roberto Freggia was Sales Manager; Fiorenza Anelli was Marketing Manager; and the position of Technical Manager was vacant.  (source

May 6-9: Atari had 4 ST and 2 XE computers on display, and primarily highlighted upcoming 3rd-party software for the ST (which had not yet shipped) and the XE at the Spring COMDEX show at the Georgia World Congress Center in Atlanta GA.  In a joint announcement, Atari and Rising Star Industries, of North Hollywood, CA, intended for Atari to market Rising Star's Valdocs software products (Valdraw, Valpaint, others) for the ST.  Atari said the first ST computers would ship to Atari user groups for beta testing later in the month, with machines for the general public to ship in July.  While the previously-announced 130ST was now canceled, Atari still planned two different versions of the ST: a $799 520ST package for specialty retailers with disk drive and monochrome monitor to ship imminently, and a scaled down model (later: 260ST) for mass mechandisers to ship in September.  Atari said the 800XL and 130XE were available for mass retailers in the meantime and that they expected the 800XL to sell widely through toy retailers for Christmas 1985.  Atari said they were working on a CD-ROM drive for the ST, developed in conjunction with North American Philips.  Atari said they intended to release a 32-bit "graphics workstation" "late this year or possibly early 1986".  Richard Frick was Atari ST line product manager (WSJ 5/9)

May: Atari shipped the 520ST (West Germany). (source)

May 16/22: Simon Westbrook remained Atari's UK general manager; Rob Harding remained sales and marketing manager. (PopularComputingWeekly 16-22May)

May 21: In Switzerland, the changes to SAMA electronics A.G. executed on April 24, 1985 were registered.

May 30: In Italy, a new Atari Italia S.p.A. price list included: 600XL (L 149), 800XL (L 299), 130XE (L 380) (source)

June 2-5: At the Summer CES in Chicago, Atari and Activenture, a California optical media company formed in 1984 by Gary A. Kildall, founder/chairman of Digital Research, demonstrated a prototype CD-ROM drive (550MB capacity) for the 520ST, along with a CD-ROM with Grolier's Encyclopedia (unnamed at the show) and Facts and Figures retrieval software for the ST.  Atari introduced the 260STD ($499; later: 260STFM; never shipped) and announced (but did not show) the 260ST ($399; later: 260STM; never shipped) as the new low-end, "mass market" complements to the 520ST, which was now only to be sold through computer specialty stores.  Atari announced that the 520ST was shipping in Canada and Europe, and that the 520ST would ship in large-volume in the U.S. by July 8.  While the 260ST/260STD were to include TOS on ROM, 520ST computers were shipping with TOS on disk, with a TOS ROM chip upgrade to be released later.  For the XE Atari featured the XM301 modem, introduced The Professional (VIP Software; never shipped), GEM Desktop (VIP Software; never shipped), and Home Astronomer (by Atari/Deltron; would ship as: Atari Planetarium), and featured AtariWriter Plus and Silent Butler.  Atari also featured the 2600 (2600A series) and 5200 at the show (showing no new games for either system).  New-production Atari 2600 systems would be very similar to the latest 2600CR package by Atari, Inc., including essentially the same silver format square box containing the 4-switch black/no woodgrain 2600A series console, but would include only one CX40 joystick and no game.  New 5200 units would ship with the original pack-in game, Super Breakout, and in a new, smaller "narrow" or "square" box.

June: Atari Corp. (U.K.) Limited launched direct operations at Atari House, Railway Terrace, Slough, Berkshire, England (33,600 square feet; formerly the home of Atari International (U.K.) Inc., the Warner Commications subsidiary).  Max Bambridge would be general manager (replacing supervisione commerciale (pro-tempore) Massimo Ruosi in the role), and would also serve as Atari's head of European sales and marketing (Atari User June85 p7,8,9), essentially replacing Atari VP sales David Harris who departed the company.  (Massimo Ruosi remained Atari's European General Manager.)  Simon Westbrook, previously Atari International (U.K.) Inc. managing director, would be Atari Corp. (U.K.) Limited controller, and would also serve as Atari European controller, replacing Atari UK and European controller Brian Richards who departed the company.  Rob Harding remained sales & marketing manager, Robert Katz was ST product manager, Jon Dean was XE product manager, and Les Player remained technical manager.

June: Atari shipped the 520ST (first systems to the UK; £750 monochrome system; TOS on disk; volume supplies to ship in August). (NewsBytes for month) 

June: Atari announced an agreement with Mosaic Software to bundle an ST version of their Lotus 1-2-3 clone, The Twin (ST version never shipped), with the 520ST.

June: Adron W. Beene joined Atari as a part-time law clerk.

June 17: In the UK, the name of Tryright Limited was changed to: Crushproof Software Limited.

June 19: In a resolution to the legal case initiated by Commodore on July 10, 1984, a federal judge in Philadelphia ruled that while four engineers who left Commodore to join Jack Tramiel at Atari did take some classified documents with them, the documents weren't "crucial" information and had nothing to do with trade secrets. (NewsBytes; WSJ 6/20)

July 1: Donald R. Thompson (Don Thompson), previously of American Educational Computer, Inc. since 1983 (and before that with Atari (Consumer) from 1976-1979 and with Starpath Corporation from 1982-1983), joined Atari "U.S." Corp. as national sales manager (AE Sum85 p2), replacing the departed VP sales David Navarro.  Thompson would report to VP marketing James Copland.

July 3: Date of State of Nevada certificate of corporate status for Tramel Trading Limited. (original incorporation date needed)

Atari Corp. logo Atari Technology Corp.
Tramel Trading Limited

July 11/17: Atari's XE computer range included the 130XE, available in the UK, Europe, and North America, and the 65XE, available in Canada. (PopularComputingWeekly p5)

July: Atari shipped the 520ST in the U.S., with: STM1 mouse, SF354 disk drive, TOS System Disk, Atari Logo Language Disk, and SM124 monitor ($799 system package) or SC1224 monitor ($999 system package).

July: In Switzerland, Andreas Huber joined SAMA electronics A.G.

July 19: The address of the principal executive office for Tramel Trading Limited was: 1196 Borregas Avenue, Sunnyvale, CA.  Garry Tramiel, Atari VP administration, was president of Tramel Trading Limited.

Month?: Joseph Ferrari, previously a Commodore product manager, joined Atari (Canada) Corp. as Director of Software Development

Months?: For the XE, in the UK, using the Atarisoft label, the Atari Software Products Division released on diskette: Software Pack (The Home Filing Manager + The Pay-Off / Paint), and re-released on cassette: The Lone Raider, Chess, Eastern Front (1941), European Countries and Capitals, An Invitation to Programming

Summer?: Atari released an ST demo disk that included: Dr Doodle (Digital Research)

Summer: In France, using the Atarisoft label, Atari released for the XL/XE: Caméléon, Promoteur

September 4-8: Atari introduced the 520ST (£749.99 monochrome system) and 130XE to the UK (both already shipping in the UK) at the 8th Personal Computer World (PCW) show at London's Olympia Hall.  Atari also previewed the 260STFM (earlier name: 260STD; £450; never shipped) and previewed the SH317 10MB hard disk drive for the ST (£650; never shipped).  Atari Corp. (U.K.) Limited representatives at the show included sales and marketing manager Rob Harding, technical manager Les Player, ST product manager Robert Katz, and XE product manager Jon Dean. (source; source)

September: At Atari (Benelux) B.V., Pieter Norp was general manager, Wilfried de Graaf was sales and marketing manager, and Ruud van Nispen was product and operations manager.  Massimo Ruosi remained Atari's European general manager.  (PCM 9/85 p4)

September: Mobex Pty Ltd would become the first and exclusive Atari ST distributor in Australia. (Courier-Mail 9/10/85)

September 26: Atari announced that Atari "U.S." Corp. VP and general manager Sig Schreyer was no longer with the company, and that Atari "U.S." Corp. VP of marketing (and sales) James L. Copland was resigning from the company.  (Copland had established Shanner International Corporation on 9/16/85.)  

September 30: Atari had shipped over 50,000 units of the 520ST. (InfoWorld 12/9/85 p19)

September/October?: For the ST Atari released (for free distribution): ST Writer, NEOchrome (preview version)

October: Denis Friedman, previously P.E.C.F. Atari Software Manager in France, became Atari Head of Third Party Software (source; source) (based at Atari headquarters in Sunnyvale CA, reporting to Sig Hartmann, president of the Atari software division).

October 21: Computer Systems News reported that Atari had signed a license for the Unix System V operating system from AT&T.

October 28: Atari had shipped 10,000 520ST systems in the U.S. (InfoWorld 10/28/85 p8), and had shipped 10,000 520ST systems in West Germamy. (source)

October 28-November 1: Atari introduced the "mega-Atari" 520ST+ (DM 2.998,- with monitor, disk drive, mouse) and introduced the 260ST (DM 1.298 without monitor, disk drive, or mouse) at Systems '85 in Munich, West Germany (which was attended by about 126,000 people).  The new computers would initially ship with TOS on disk.  (source)  ST peripherals offered: SF354 disk drive, SF314 disk drive, SC1224 monitor, SM124 monitor, SDM124 printer.

October/November?: For the ST Atari released ST BASIC.

Fall: Rather than produce the announced XF521 disk drive, Atari turned (back) to Tandon (S) Pte Ltd for a new production run of the Atari 1050. 

November: For the XE Atari shipped AtariWriter Plus.

November 15: Atari announced that Michael V. Katz, former chairman, president and chief executive officer of Epyx Inc., had joined Atari Corp. (Atari "U.S." Corp.) as executive vice president of marketing (replacing the departed VP marketing James Copland) and president of a new division.  In addition, Katz would be on the board of directors of Atari.  Katz's responsibilities would include the management of the sales and marketing functions for Atari's domestic lines of computer hardware and software and the initiation, development and management of a new Electronic Entertainment Division. (PR; Atari Dealer News 11/85)  

November 18: Atari announced that Albert E. Montross (Al Montross), founder and president of Compco Computer Centers Inc., was the new Atari "U.S." Corp. VP and general manager (replacing the departed Sig Schreyer).  (Sam Tramiel remained Atari "U.S." Corp. chairman/CEO.)

November 20-24: At the 7th annual Computer Dealers Exposition (COMDEX/Fall) in Las Vegas, Atari featured the 520ST and the 130XE, primarily showcasing 3rd party software for the ST.  520ST banner: "It's better...It's less money...The critics love it...and it's selling!"  Notably, Atari presented a display consisting of an Atari 520ST, a Commodore Amiga, an Apple Macintosh, and an Atari 130XE, all running versions of the famous Amiga Boing Ball demo program.  Software featured/announced from Atari for the ST: ST Writer, NEOchrome, 3-D Interiors, DB Master (Stoneware; would ship as: DB Master One), 2-Key Accounting System (never shipped), GEM Write (Atari/Digital Research; never shipped), GEM Paint (Atari/Digital Research; never shipped), NEO Images (Atari/Imagebank), ViCom (AM Software/Atari; would ship as: FaSTcom), The Manager (BMB Compuscience/Atari; would ship from BMB), Atari Planetarium, ST BASIC, Atari Logo, K-RAM (Kuma/Atari; would ship from Kuma), K-Seka (Kuma/Atari; would ship from Kuma), CP/M Emulator (Softronics/Atari), Modula-2 (TDI/Atari; would ship from TDI), Joust, Star Raiders, Music (Atari/Rising Star Industries; never shipped).  For the holiday season each 520ST system would ship with 5 free software programs: ST Writer, DB Master One, Megaroids (Megamax), Atari Logo, ST BASIC.  Atari also promoted the SMM804 and SDM121 printers, SF314 disk drive, and the 10MB Atari Hard Drive (SH104) for the ST, while saying that the hard drive would actually ship as a 20MB unit (SH204).  For the XE Atari promoted: XM301 modem, The Learning Phone, AtariWriter Plus, Proofreader, Silent Butler, Music Painter (previously: Song Painter).  Bryan Kerr remained Atari (product) marketing manager, and Dave Duberman remained Atari "U.S." Corp. user group coordinator.

November/December: Larry Samuels, previously president of Vicom Distribution, joined Atari "U.S." Corp. as director of sales and marketing (computers), reporting to EVP marketing Mike Katz, and Katz assumed direct responsibility for entertainment electronics (2600) sales and marketing, together assuming the former role of national sales manager Don Thompson who departed the company.

December 9: Michael Katz was Atari "U.S." Corp. EVP marketing; Tom Brightman was Atari VP in charge of planning and procurement; Bryan Kerr was Atari (product) marketing manager. (InfoWorld)

December: For the XE Atari shipped the XM301 modem.

December: For the ST Atari announced DB Master One (Stoneware) and FaSTcom (AM Software/Atari)

December 19: In West Germany regarding Atari Corp. (Deutschland) GmbH, Alwin Stumpf (general manager since March 19, 1985) was registered as a managing director, and former Atari VP sales David Harris was registered to no longer be a managing director (Atari president Sam Tramiel would also no longer be a managing director); Helga Weise, Gabriele Tanger geb.Pien, Massimo Ruosi, and Brian Richards were registered to no longer be prokurists.  (Atari, Corp. chairman Jack Tramiel and business manager Irma Obersteiner also remained prokurists.)

December/January: (January 1?) Atari France S.A. launched operations at 9, rue Sentou, Suresnes (near Paris; the site was previously the headquarters of Procep ("Commodore France" until 1985, when Commodore launched a direct subsidiary in France).  Elie Kenan, previously président-directeur général (PDG) of Procep, would be Atari France PDG (replacing supervisione commerciale (pro-tempore) Massimo Ruosi in the role).  Daniel Hammaoui, also previously of Procep, would be Atari France directeur commercial, as Atari France launched direct sales/distribution activities (taking over from distributors such as Galaxie).  Jean Richen, previously P.E.C.F. Atari director of marketing, would be Atari France director of communications.  Atari-related operations at 9/11 rue Georges Enesco, Créteil were discontinued, and the P.E.C.F. Atari division (the unit of Warner Communications Inc.) was shut down.  P.E.C.F. Atari Interim Country General Manager Peter Richards would depart the company (to Metrologie International/Metroservice). (L'Atarien #10 p45; Hebdogiciel #124 Feb86; source)

Atari sold about 100,000 ST computers (50,000 within the U.S.), and over 1 million 2600 game systems, worldwide in 1985. (Compute! Apr86 p31,34; CN Feb86p10,21)

Atari's 8-bit user base in the UK has now reached 400,000...close to 100,000 of the [discontinued 800XL] are believed to have been sold during the run up to Christmas alone. (Atari User Feb 1986 p.9)

1986
January 9-12: At the Winter CES in Las Vegas Atari announced the 1040STFM, introduced the 520STM, featured the 65XE and 130XE, reintroduced the (yet to ship) 7800, and introduced the 2600JR version of the Atari 2600 to the U.S.  The 1040STFM would be distributed in the U.S. exclusively by computer dealers (replacing the original 520ST in that respect), in two packages: $999 with SM124 or $1,199 with SC1224.  The 520STM would be available in the U.S. through mass merchandisers and sold in 3 packages: $399 without disk drive or monitor, $699 with SF354 and SM124, or $899 with SF354 and SC1224.  All new ST computers would include TOS 1.0 on ROM (rev. 20-Nov-85), were to ship with 1st Word (by GST), and would ship with a new ST Language Disk which would include: ST BASIC, Atari Logo, NEOchrome (preview version v0.5), VT52 Terminal Emulator.  For the ST Atari also announced the SH204 20MB external hard drive, to be available "next month" for $800.  Atari also announced the SC1424 14" replacement for the SC1224 (to be ready 3/1/86; never shipped) and previewed ST Star Raiders.  For the 65XE and 130XE Atari announced (but did not show) the XC11 program recorder, previewed Star Raiders II (disk), and featured: Silent Butler, Music Painter, Home Astronomer (to ship as: Atari Planetarium), AtariWriter Plus.  Also, both the 130XE and 65XE were to be marketed in the U.S. in bundles; the $399 130XE bundle would include: mouse (STM1), printer (1027), disk drive (1050) and five software titles: Silent Butler, Star Raiders, Music Painter, Paint, AtariWriter.  The 7800 (previously introduced by Atari, Inc. on May 21, 1984) now promised to ship March 1986, would list for $79 and ship with two Pro-Line Joystick controllers (CX24) and Pole Position II cartridge.  Atari also featured 9 additional game titles for the 7800 (all titles previously introduced by Atari, Inc.): Deluxe Asteroids (previously: 3-D Asteroids; would ship as: Asteroids), Centipede, Dig Dug, Food Fight, Galaga, Joust, Ms. Pac-Man, Robotron: 2084, Xevious.  Rescue on Fractalus! (never shipped) and Ballblazer were promised by Atari for the 7800 as well.  The "cosmetically re-designed" 2600 (unofficially, "2600 Jr.") had been shipping in Europe since fall 1984.  The 2600 would list for $49 and ship with one Standard Joystick (CX40) (and no game), and was expected to ship February 1.  For the 2600 Atari showed: Dig Dug, Pole Position, Stargate, Moon Patrol, Joust.  Mike Katz remained Atari "U.S." Corp. EVP marketing; Al Montross remained Atari "U.S." Corp. vp and general manager.

January 13: Atari "U.S." Corp. VP and general manager Al Montross had departed the company (to Shanner International). (source; source)  

January 13: Bryan Kerr remained Atari products marketing manager. (Advertising Age)

January: Atari "U.S." Corp. user group coodinator Dave Duberman had departed the company (to Shanner International).

January: Chris Hall, previously Acorn national sales manager, had joined Atari Corp. (U.K.) Limited in sales (reporting to sales manager Rob Harding).  Max Bambridge remained Atari Corp. (U.K.) Limited general manager. (Atari User Jan86 p9)

January 20: In the Netherlands, a new 19,400 square foot location for Atari (Benelux) B.V.: Hagenweg 7B, 4131 LX Vianen; Postbus 70, 4130 EB Vianen (not far from Rotterdam).  (source for date)  

Winter: For the XE Atari shipped The Learning Phone, and in the UK Atari shipped the XC11 program recorder. (Atari User 3/86 p7)

Winter: Atari shipped the TOS ROM chip upgrade for earlier ST computers (520ST and early 520ST+ and 260ST units) which had shipped with TOS on disk.

Winter?: Tom Sloper, previously of Rudell Design, joined Atari as director of product development (2600/7800 software). 

Winter: Neil Harris, previously Atari "U.S." Corp. director of publications, would become Atari (corporate) Director of Communications, Marketing Dept. (see 2/14/86 Harris Usenet post)  The Winter 1986 issue of Atari Explorer would be the last published by Harris and his team.  Harris would report to Atari director of hardware product marketing Bryan Kerr.  (InfoWorld would report Harris' title as "hardware products manager" throughout 1986, apparently mis-associating the name of Neil Harris with the role of Bryan Kerr.)

Winter: Atari Corp. (U.K.) Limited product manager Jon Dean departed the company.  (Robert Katz remained a product manager.)

Winter: The name of Activenture, Atari's CD-ROM developer partner, was changed to: KnowledgeSet

February: At Atari "U.S." Corp., Larry Samuels, previously director of sales and marketing (computers), was promoted to general manager (replacing the departed Al Montross in the role).  Don Reisinger, previously Commodore-Amiga Inc. Regional Marketing Manager, would join Atari "U.S." Corp. as director of marketing/computer products (replacing Samuels in the role; reporting to EVP marketing Mike Katz). (source)  (Sam Tramiel remained Atari "U.S." Corp. chairman/CEO.)

March 1: New ST system price list from Atari France S.A. included: 520STF (would ship in France instead of the 520STM): 5 990,- FRF; 1040STF : 9 990,- FRF with SM124; 11 990,- FRF with SC1224 (source)

March 3: In the UK, Feudos Limited was established by Martin Brennan, Ben Cheese, and John Mathieson, former engineers at Sinclair Research.

March 7-9: At the (first) Atari Computer Show (ACE), in the Champagne Suite at the Novotel, Hammersmith, London (the first Atari-specific exhibition to be held anywhere in the world), Atari introduced the 1040STF (£799 with SM124 or £999 with SC1224), introduced the 520STM (£399) to the UK, announced the 520STFM (£499) which was to ship in a "few months," previewed the 7800 for the UK (£70; would not ship in the UK until 1989), and featured the 2600 and the 130XE.  Again promised: SMM804 printer.  For the ST Atari previewed the "MS-DOS Box" (IBM V20-Emulator; 8088 + socket for 8087 + 512K RAM; never shipped) and announced the CP/M-Z80 Emulator (CP/M-80 version 2.2 emulator by SoftDesign).  For the XE Atari previewed an "80-column adapter" (would ship as: XEP80) and introduced the XC11 program recorder.  Close to 15,000 attended the event.

March 12-19: At CeBIT '86 (Centrum für Büro und Informationstechnik) in Hanover, West Germany (this was the first year that CeBIT was held separately from the Hannover Messe (Hanover Trade Fair)), Atari introduced the 1040STF to West Germany and featured the 260ST.  For the 260ST Atari promoted the SF354 disk drive and SM124 monitor (source); for the 1040STF Atari promoted the SF354 drive, SF314 drive, SC1224 monitor, SM124 monitor, SMM804 printer, and the new SH324 20MB hard drive (would ship as: SH204). (source)  Atari also previewed the MS-DOS Box (IBM V20-Emulator; never shipped) and the CP/M-Z80 Emulator.  For the XE Atari again previewed an 80 column card (XEP80), previewed a 3.5" floppy disk drive (XF351; never shipped), and previewed a new DOS (later: ADOS; would ship as: DOS XE).  W.D. Warren Ges. m.b.H. was the Atari importer in Austria; SAMA electronics A.G. was the Atari importer in Switzerland. Alwin Stumpf was Atari Corp. (Deutschland) GmbH general manager. (source; source)

March: Atari shipped the 1040STF and 520STM (U.S. and UK), shipped the 65XE (U.S. release), and for the XE shipped: Proofreader, Silent Butler (Ted A. Goldstone; shipped with order form for Silent Butler Checkholder from Silent Butler Software), Music Painter

March 27: Atari (Benelux) B.V. established sales/marketing operations in Belgium, at: Boomsesteenweg 28, 2621 Schelle (source)

April 3: In the UK, the name of Atari International (U.K.) Inc. (the Warner Communications Inc. subsidiary; country of origin: US) was changed to: Atari Games International (UK) Inc.

April: Sandi Austin was the new User Group Coordinator at Atari "U.S." Corp. (replacing the departed Dave Duberman).

April: Atari announced that Toys "R" Us would be the first mass merchandiser to offer the ST in the U.S., starting in May.  Mike Katz remained Atari "U.S." Corp. EVP marketing.  (NewsBytes)

April: August J. Liguori (Augie Liguori), previously VP Finance at Knickerbocker Toy Co., joined Atari "U.S." Corp. as Vice President - Administration.

April: Eric Cabedoce joined Atari France S.A. as Directeur technique.

April 28-May 1: At the Spring COMDEX show in Atlanta, Atari featured both the XE and ST computer lines.  For the XE Atari showed the XMM801 printer, again previewed an 80 column card (XEP80), again previewed a 3.5" floppy disk drive (XF351), and showed software including Star Raiders II.  For the ST Atari showed the SH204 hard drive, the SMM804 printer, an MS-DOS emulator (IBM V20-Emulator; never shipped), the CP/M-Z80 Emulator, and announced plans to market dBMAN by Versasoft.  Atari also previewed a 1200 bit/s modem for XE or ST (would ship as: SX212).

Spring: For the ST Atari shipped the SMM804 printer, and for the XE Atari shipped the XMM801 printer and Atari Planetarium

May 10: Date of Atari, Corp. Industrial Lease Agreement for Warehouse at 360 Caribbean Drive, Sunnyvale, California.

May: Geoffrey Earle (Geoff Earle) joined Atari (Canada) Corp. (as national sales manager?).

May: Atari established the subsidiary, Atari Explorer Publications Corp.  Address: 7 Hilltop Road, Mendham NJ

Atari Corp. logo Atari Technology Corp.
Tramel Trading Limited
Atari Explorer Publications Corp.

May 26: For the ST Atari shipped the SH204 hard drive.

May 27: In the UK, the name of Feudos Limited was changed to, Flare Technology Limited.

June 1: Atari announced that David H. Ahl was the new editor of Atari Explorer magazine (replacing Atari Director of Communications, Marketing Dept. Neil Harris in the role). 

June 1-4: Atari primarily featured the 2600 and 7800 at the Summer CES in Chicago, under the banner, "Where The Action Is".  The 7800 (with Pole Position) was now shipping, along with Asteroids, Joust, and Ms. Pac-Man.  Also to ship imminently for the 7800: Centipede, Dig Dug, Food Fight, and Robotron: 2084.  Again promised for the 7800: Galaga, Xevious, Ballblazer, Rescue on Fractalus!, Desert Falcon (title introduced by Atari, Inc. in 1984).  New 7800 titles announced (to ship starting in October): Choplifter! (title by Brøderbund), Karateka (title by Brøderbund), Touchdown Football (title by Electronic Arts), One-on-One Basketball (title by Electronic Arts), Skyfox (title by Electronic Arts; never shipped), Summer Games (title by Epyx), Winter Games (title by Epyx), Impossible Mission (title by Epyx), GATO (title by Spectrum Holobyte; never shipped), Super Huey (title by Cosmi), Hat Trick (title by Bally Sente), Demolition Derby (title by Bally Midway; never shipped).  Additional, more tentative titles for the 7800: Lode Runner (title by Brøderbund; never shipped), Moon Patrol (title by Williams Electronics; never shipped), Stargate (title by Williams Electronics; never shipped), F-15 Strike Eagle (title by MicroProse; never shipped).  New 2600 titles from Atari would include: Jr. Pac-Man (introduced by Atari, Inc. in 1984), Midnight Magic (introduced by Atari, Inc. in 1984), Solaris (by Douglas Neubauer), Masters of the Universe (INTV; previously shipped by Mattel; never shipped by Atari), Thunder Castle (INTV; never shipped), Advanced Dungeons & Dragons: Treasure of Tarmin (INTV; title by TSR; never shipped).  While the 5200 was not shown, Atari said that they intended to increase the supply of replacement controllers, and to ship new production runs of some popular existing 5200 titles.  No new 5200 titles were planned. (VGU 7/86 p12)  For the 65XE/130XE Atari introduced the XEP80 interface, introduced Star Raiders II, and also featured the XMM801 printer, Atari Planetarium, and Silent Butler.  For the ST Atari launched the SMM804 printer, introduced ST Star Raiders, Millipede (never shipped) and BattleZone, and also introduced 1st Word (GST), dBMAN (Verasoft) and DB Master One from Stoneware. (DB Master One had been temporarily provided free with 520ST computers during December 1985.)  Also featured: the CP/M-Z80 Emulator.  Atari also announced/previewed a Hayes-compatible 1200 bps modem for ST/PC/XE ("XM 1200"?; would ship as: SX212) to ship by late summer 1986, and announced a VT100 emulator cartridge (would ship as: ST Terminal Emulator: VT100 Version) for the ST. (InfoWorld June 16 p.22)  Michael Katz was Atari "U.S." Corp. EVP marketing. (CE 7/86)

June 4: Atari announced 200,000 STs had been sold worldwide, 40% of those in the United States. (source)

June: (early month) Atari shipped the 7800 (NTSC version with "thin rainbow" design) in the U.S. and Canada, boxed with Pole Position II cartridge (GCC) and two Pro-Line Joystick controllers (CX24), and for the 7800 Atari also shipped (early month): Asteroids (GCC), Joust (GCC), and Ms. Pac-Man (GCC), then later in the month: Centipede (GCC), Dig Dug (GCC), Food Fight (GCC), Robotron: 2084 (GCC). (CE 7/86 p12; one source; Toys "R" Us newspaper ad Sept. 4; K-Mart ad, Winnipeg Free Press 5/28/86)

June: For the 2600 Atari shipped Track & Field (VGU 7/86) (new to retail channels; availability would be limited to existing inventory from 1984)

June?: Richard Bernhardt joined Atari as legal administrator (hired by corporate counsel Josephine Druehl).

June: New ST system pricing from Atari Corp. (U.K.) Limited, to "run through to the end of July": 520STM with one SF354 drive: £449 (previously: £550); 520STM with two SF354 drives and SM124 mono monitor: £699 (previously: £849); 520STM with two SF354 drives and colour monitor: £849 (previously: £999).  As previously, all UK packages were bundled with mouse, GEM, ST Basic, ST Logo, 1st Word, CP/M emulation program and the Neochrome painting program. (NewsBytes 6/17)  The SMM804 was launched in the UK; the original model 520ST was no longer available.

June: In the Netherlands, Wilfred Kilwinger, who had first joined Atari International (Benelux) B.V. as an intern in August 1984, joined Atari (Benelux) B.V. as Software Support Supervisor.

June 27: Randy Hain was Atari "U.S." Corp. manager of service (field service/service centers). (source)

July 1: For the ST Atari assumed the exclusive worldwide marketing rights to dBMAN by Versasoft.  Versasoft would remain the developer and source for support.

July 3: Michael Katz remained Atari (Atari "U.S." Corp.) EVP. (PR)

July: Atari shipped the 520STM (West Germany/Europe, where it replaced the 260ST).

July: Atari announced an agreement with Microsoft to offer Microsoft Write for the ST (based on the Macintosh version of Microsoft Word; replacement for the unshipped GEM Write).  Atari would sell, market, and distribute the product, to ship Oct/Nov 1986.

July: For the ST Atari announced they were shipping DB Master One and Joust (Rugby Circle, title by Williams Electronics).

July: For the XE Atari shipped: Star Raiders II

Summer?: Atari announced that 17 educational titles in the (multi-platform) Arrakis Advantage series by Arrakis would be released by Atari for the ST.  The programs would cover algebra, geometry, statistics, trigonometry, biology, chemistry and physics, and would be designed for high school students (grades 7-12). 

Summer: For the XE Atari shipped the XC12 program recorder (UK/Europe).

Summer?: In Italy, Marco Guerra, general manager of Atari's importer in Switzerland, SAMA electronics A.G., additionally became general manager of Atari Italia S.p.A. (source), replacing managing director Massimo Ruosi and procuratore generale Ernesto Zanzi who departed the company.  Marco Veronesi would become Atari Italia direttore commerciale, replacing Fiorenza Anelli who departed the company. (source; source)

Summer: In Italy, the address for Atari Italia S.p.A. changed from Via dei Lavoratori 19, 20092 Cinisello Balsamo (MI) to: Via Dei Lavoratori, 25, 20092 Cinisello Balsamo (MI)  (source)

August: For the 7800 Atari shipped: Galaga (GCC)  (CE 9/86 p13)

August: Hi Tech Expressions announced that they and Atari were teaming up to provide computers and software in pediatric wards of hospitals in 10 US cities for Christmas 1986.  Atari would donate 28 Atari 130XE computers, along with printers and joysticks, while Hi Tech Expressions would provide its complete line of greeting-card and novelty software, including PartyWare, HeartWare, and Jingle Disks. (NewsBytes)

August 17: Victor Technologies named David Navarro, former Atari "U.S." Corp. VP sales, director of national accounts. (source

August 29: Date of Memorandum of Agreement among Atari, Corp., Jack Tramiel, Atari Holdings, Inc., Productions et Editions Cinematographiques Francais S.A.R.L., Atari Games International (UK) Inc., Warner Communications Inc. and certain subsidiaries of Atari Holdings, Inc.  Atari, Corp. and Warner Communications (WCI) agreed that, in consideration for: the net assets Atari acquired in the July 2, 1984 transaction; accrued interest on the purchase obligation at 17%; and the repayment of WCI's $24.7 million advanced to Atari, including accrued interest thereon at 10.5%, Atari would issue to WCI 7,100,000 shares of Atari Common Stock, and would pay to WCI approximately $36.1 million, upon consummation of a public offering of Atari Common Stock. (The IPO would occur on November 7, 1986.)

August/September: For the ST Atari shipped ST Star Raiders, and released the CP/M-Z80 Emulator (CP/M-80 version 2.2 emulator by SoftDesign) to the public domain.

September 1: Atari general counsel Schreiber & McBride partner Leonard Schreiber, previously Atari VP and secretary and a director, would remain a director.  Garry Tramiel, previously Atari VP Administration, Assistant Secretary, and Assistant Treasurer, would now be VP Administration and Secretary (replacing Schreiber as secretary).

September 3-7: At the 9th Personal Computer World (PCW) Show at Olympia, London, Atari introduced the 2080STF computer (£1149 monochrome system or £1349 colour system; to ship in the UK in November; never shipped), the 4160STF computer (£1459 monochrome system or £1659 colour system; to ship in the UK in November; never shipped), and the BLiTTER (Bit-Block Transfer Processor) upgrade for ST computers (never shipped), and again previewed the MS-DOS Box (IBM V20-Emulator; never shipped).  For the ST Atari introduced FaSTcom, NEOchrome (final version 1.0), and ST Star Raiders, previewed a BBC BASIC emulator, and introduced Microsoft Write.  For the XE Atari introduced the XEP80 and Star Raiders II to the UK.  Max Bambridge remained Atari Corp. (U.K.) Limited general manager; Les Player remained technical manager. (Atari User 11/86)

September 12: Atari, Corp. filed a certificate of amendment to its articles of incorporation changing the corporate name to: Atari Corporation

September 15: About 150,000 ST computers had been sold to date, with perhaps half of those going abroad.  Almost a quarter of Atari's sales came from video games. (Compute! Jan87p89)

September 15: In the UK, Perihelion Hardware Ltd. was established by Jack Lang.  Engineer Timothy Dunn would join the company.

September: For the 7800 Atari no longer promised: Rescue on Fractalus!, Moon Patrol, Stargate (CE 9/86 p13)

September: Motorola announced the 68030 chip.

September 16: Max Bambridge remained Atari Corp. (U.K.) Limited general manager. (Microscope via NewsBytes)

September 18: Atari announced that it had filed a registration statement with the Securities and Exchange Commission for an initial public offering of 4.5 million common shares, to be priced from $11.50 to $13.50. The underwriter for the offering would be Paine Webber Inc.  The IPO would occur on November 7.  According to the prospectus, Atari had sold over 150,000 ST computer systems world-wide as of Sept. 15, 1986.  Atari executive officers (12) consisted of: Jack Tramiel (chairman of board), Sam Tramiel (president), Samuel W.L. Chin (vice president), Leonard I. Schreiber (director (legal counsel)), Gregory A. Pratt (vice president-finance), Taro Tokai (vice president), Garry Tramiel (secretary/vp administration), Shiraz Shivji (vp-advanced technology), Leonard Tramiel (vp-software development), Michael V. Katz (Atari "U.S." Corp. evp-marketing/entertainment electronics), Thomas Brightman (vp-production engineering), Joseph Spiteri (vp-manufacturing). (CN Nov 86)

September 30: In the UK, Perihelion Software Limited was established by Tim King.  Perihelion Software would be a sister firm to Perihelion Hardware Ltd., headed by Jack Lang.

September 30: In the UK, the name of Crushproof Software Limited was changed to: Distributed Information Processing Limited (DIP).

Sept/Oct: First issue of Atari Explorer magazine produced by Atari Explorer Publications Corp. of Mendham, NJ, headed by David H. Ahl, founder and former editor of Creative Computing magazine.

Fall: For the ST Atari shipped: ST Terminal Emulator: VT100 Version (cartridge), 1st Word (1.06; by GST; new-production ST computer systems would not ship with 1st Word as they had previously)

October 1: Max Bambridge, previously Atari Corp. (U.K.) Limited general manager, would move to Taiwan on a trial basis to consider an offer to serve as head of the Atari operation in the Far East, including the Taiwan factory which employed 1,500 people (would replace Atari VP Samuel W.L. Chin as General Manager of Atari Taiwan Manufacturing Corp.).  Bob Gleadow, previously VP for Asia at Commodore International (and prior to that head of Commodore in the UK), joined Atari Corp. (U.K.) Limited as managing director (replacing Bambridge in the role).  Separately, Atari Corp. (U.K.) Limited sales & marketing manager Rob Harding had also departed the company. (source #1; PopCompWkly Oct2-8 and Oct16-22; NewsBytes 10/7, 10/14; Atari User)

October: For the 2600 Atari shipped Jr. Pac-Man (GCC)  (CE 11/86 p14)

October: For the 7800 Atari no longer promised: Demolition Derby, F-15 Strike Eagle (CE 10/86 p13)

October: Larry Samuels, previously Atari "U.S." Corp. general manager, became Atari (corporate) VP strategic markets (worldwide education, multimedia, computer graphics, and music markets), replacing Atari director of hardware product marketing Bryan Kerr who departed the company (to Blue Chip). (source)  August Liguori, previously Atari "U.S." Corp. VP Administration, became Atari "U.S." Corp. VP and general manager (replacing Samuels in the role).  (Sam Tramiel remained Atari "U.S." Corp. chairman/CEO.) 

October 27: Sig Hartmann, previously president of the Atari software division (worldwide), had became Atari Executive Vice President of Business Development (sales and marketing efforts to original equipment manufacturers (OEMs), value-added resellers (VARs), and Fortune 1,000 companies). (IW 10/27/86)  Richard Frick, previously Atari ST software development director, became Atari Director of Fortune 500 and OEM sales (still reporting to Hartmann). (source for title)  Gershon Blumstein would become Director of Software Products (head of the Software Division, replacing Hartmann/Frick in the role, as well as Head of Third Party Software Denis Friedman who departed the company (to Brøderbund). (source)  (ST-Log #11, #12)  John Skruch, previously Atari XE software development director, had become Atari associate director for computer software (XE/ST; reporting to Blumstein).

October/November: Paul Welch, previously marketing and consumer sales manager for Commodore in the UK, joined Atari Corp. (U.K.) Limited as sales and marketing manager, replacing the departed Rob Harding.  (Welch was apointed by managing director Bob Gleadow.)

November 7: Initial public offering of shares of Atari Corporation common stock on the American Stock Exchange, under ticker symbol ATC.  Atari sold US$50.6 million worth of stock, or 4.5 million shares at US$11.25 each.  Jack Tramiel and his associates retained collective controlling ownership of about 52% of the company.  Under the agreement between Atari and Warner Communications Inc. (WCI) of Aug. 29, 1986, WCI beneficially acquired 7,100,000 shares of Atari Common Stock, or about 22% of the company, and also received approximately $36.1 million.

November 10-14: At the Fall COMDEX in Las Vegas, under the theme "Atari Means Business" Atari introduced the SX212 modem (ST/XE/PC), demonstrated the BLiTTER upgrade for the 520ST/1040ST (upgrade never shipped), and featured the 1040ST, SH204, and XEP80.  Emphasizing software more than hardware, for the ST Atari introduced Microsoft Write and NEOchrome (final version 1.0; new-production ST computer systems would not ship with NEOchrome as they had previously.), featured the ST Terminal Emulator: VT100 Version, and introduced a line of education software programs licensed from Arrakis (Arrakis Advantage series).  The ST was the number one selling micro in West Germany, and second in the UK after Amstrad, according to Atari.  John Skruch was Atari Associate Director for Computer Software. (source)

November 12: Atari established Styra Corporation (investment vehicle for third-party research & development partners).

Atari Corp. logo Atari Technology Corp.
Tramel Trading Limited
Atari Explorer Publications Corp.
Styra Corporation

November 14: In Hong Kong, former Atari VP sales David Harris established Hartech Limited, a calculator company.

November: Atari shipped Midnight Magic and Solaris for the 2600. (CE 12/86 p14)

November: For the 7800 Atari shipped: Xevious (GCC), for a total of library of 10 released 7800 games for 1986. (ComputerEntertainer 12/86p8; 12/86 p14; 2/87p13)

November?: Atari shipped Ballblazer and Rescue on Fractalus! for the 5200. (availability would be limited to existing inventory from 1984) (CE 2/87 p11)

November 25: In Hong Kong, Atari established Atari Finance (Japan) Co., Limited (for investing in Hartech Limited?)

November 28-30: At the Atari Christmas Show at the Royal Horticultural Hall, London, Atari featured ST computers, introduced the 7800 to the UK (would not ship in the UK until 1989), and featured the 2600, and for the XE featured the XEP80.

December 12: Atari shipped the the 520STFM (UK; £459). (PopCompWkly 12/18/86; NewsBytes)

December 17: Date of Atari's Industrial Lease Agreement for Warehouse at 390 Caribbean Drive, Sunnyvale, California.

An Atari spokesman said that 100,000 7800 units had been sold in 1986. (ComputerEntertainer 12/86p8)

1987
January 8-11: At the Winter CES in Las Vegas Atari introduced the Atari PC, to ship in two configurations: US$499 (CGA/Mono/Hercules; version never shipped), or US$699 system (EGA/CGA/Mono/Hercules) with PCM124 EGA monitor; all PC systems were to ship with PCM1 mouse, MS-DOS 3.2 by Microsoft, GW-BASIC by Microsoft, GEM Desktop by Digital Research, and undetermined applications software.  For the Atari PC Atari also previewed an external 20MB hard disk drive (PCH204).  Atari introduced the Mega ST, to ship in three configurations: 1 MiB RAM for about US$1,200, 2 MiB RAM for about US$1,500, or 4 MiB RAM for about US$2,000.  For the Mega ST Atari introduced a laser printer (SLM804) and an external 20MB hard drive (SH205).  Atari announced new prices for earlier ST systems: 1040STF with SM124 from $999 to $899; 1040STF with SC1224 from $1199 to $1099; 520STM with SM124 from $799 to $499.  Atari featured the BLiTTER upgrade for 520ST/1040ST, confirmed that the IBM PC emulator box for the ST was still under development, and also featured the SH204 and NEOchrome 1.0.  Atari previewed the XE game system, and for the 65XE/130XE again previewed a 3.5" disk drive (XF351) and showed the XC11 program recorder.  For the ST/XE/PC Atari featured the SX212 modem.  For the 2600 ($49.95) Atari featured the 3 recent releases Jr. Pac-Man, Midnight Magic, and Solaris, and also showed: Crystal Castles, Pole Position, Centipede, Joust, Battlezone.  New production 2600 systems were to ship with on-board Centipede built-in (such systems never shipped).  For the 7800 Atari again promised, each to ship spring 1987, Karateka, Choplifter!, Summer Games, Winter Games, Impossible Mission, Skyfox, One-On-One Basketball, Touchdown Football, and Desert Falcon, and for later 1987, Hat Trick and GATO.  Neil Harris remained Atari Director of Marketing Communications.  Jim Tittsler was Atari PC project manager; Shiraz Shivji was Atari PC chief developer; Art Morgan was desktop publishing project manager. (source; CE 2/87 p11)

January: Roy J. Good (Roy Good), previously VP product development at Fortune Systems, joined Atari as Manager of Product Development (hired to lead development of 32-bit successor to Atari ST, ultimately named the Atari TT).  Good would report to VP Advanced Technology Shiraz Shivji.

January: Simon Westbrook, previously Atari UK and European Controller, became Atari Financial Controller.

January: Alex Leavens joined Atari as Technical Support Manager (online support).

January: At Atari Corp. (U.K.) Limited, a new department called Software Test was set up by technical manager Les Player.

Winter: For the ST Atari shipped: NEOchrome (final version), Crystal Castles

Winter: Atari added new sales offices / subsidiaries in Spain and Sweden.  In Spain, Claude Nahum, previously Atari Director of International Sales, would establish and serve as Director General of Ordenadores Atari S.A.  Max Bambridge, previously Atari Corp. (U.K.) Limited general manager, would become Atari director for international sales and marketing (replacing Nahum in the role).

February 2: New ST system pricing from Atari Corp. (U.K.) Limited: 520STM: £260 (previously: £344); 520STFM: £400; 1040STF monochrome system: £700 (previously: £920); 1040STF colour system: £900 (previously: £1150). (NewsBytes)

February: Atari committed to releasing the XE game system.  Atari associate software director (and XE line hardware product manager) John Skruch became product manager for the XE Game System. (CN Dec87/Jan88 p17)

February 15-18: Atari introduced the XE game system at the American International Toy Fair in New York.  The system would include console, keyboard, joystick (CX40), and video gun (XG-1 light gun), and would be bundled with "a sophisticated computer game requiring keyboard interaction" (Flight Simulator II), "a fast-action arcade-style game" (Missile Command), and "a new shooting game for the video gun" (Troubleshooter; later: Blast 'Em; would ship as: Bug Hunt)

March 4-7: At CeBIT '87 in Hanover, West Germany, Atari introduced the Mega ST (1 MiB RAM standard; 2 MiB or 4 MiB optional) the Atari Laser Printer (would ship as: SLM804), the Atari PC (both CGA/Mono/Hercules version (never shipped) and EGA/CGA/Mono/Hercules system with PCM124 EGA monitor), and the XE game system (to ship in West Germany instead of the 7800), featured the 1040STF, introduced Crystal Castles and the Arrakis Advantage series for the ST, announced BattleZone XE (title previously announced/previewed by Atari, Inc. in 1983), and also announced a new XE-styled replacement for the recently fast-selling-out 800XL (would ship as: 800XE).  W.D. Warren Ges. m.b.H. was the Atari importer in Austria; "Atari A.G." (SAMA electronics) was the Atari importer in Switzerland.  Alwin Stumpf was general manager of Atari Corp. (Deutschland) GmbH.  (source; source)

March 10-12: Atari introduced the 520STFM and featured the ST Terminal Emulator: VT100 Version cartridge in their first appearance at CorpCon, East, a minicomputer industry trade show, at the Sheraton Centre Hotel in New York. (ST World v2n2; source)

March: Joshua Tropper, previously as Associate at Gaston Snow & Ely Bartlett, joined Atari as Corporate Counsel, replacing Josephine Parry (formerly: Josephine Druehl) who departed the company (to Tandem).

March?: Atari VP engineering Thomas Brightman departed the company to Visual Information Technologies Inc. (VIT) as VP operations; in winter 1988 Brightman would co-found APT Corp. as VP marketing; APT would soon be renamed, Cyrix Corporation.

March 17-20: At the Eighth Australian Personal Computer Show, held at Sydney's Centrepoint, Atari was represented by their distributor in Australia, Mobex Pty Ltd.

March 24: Atari and Commodore International said that all pending litigation between the two personal computer companies had been settled. On August 13, 1984, Atari had sued the Amiga Corporation, which was later acquired by Commodore, for breach of contract in a deal to develop a new computer. Atari subsequently sued Commodore in Federal court for patent infringement. Terms of the settlement were not disclosed.  (NYT 3/25)

March 24: Atari announced that technical support manager Alex Leavens was no longer with the company.

Winter/Spring: Vincent M. Giammatteo joined Atari as VP for manufacturing operations, replacing Joe Spiteri who departed the company.  Giammatteo would pursue an initiative to move Atari's Far Eastern manufacturing plant operations (Atari Taiwan Manufacturing Corp. (ATMC)) to the Houston, Texas area. (source; source)  Atari VP Samuel W.L. Chin discontinued his role as General Manager of ATMC.

April 3: Gershon Blumstein, previously Atari Director of Software Products, remained responsible for international software coordination.  Executive Vice President of Business Development Sig Hartmann announced that, while retaining responsibility for OEM, VAR, and Fortune 1000 sales, he and Richard Frick had resumed their prior responsibility for U.S. (third-party) software development and sales (replacing Blumstein in the role). (source; source John Skruch, previously Atari associate software director (ST/XE), would become Atari software director (XE/ST, replacing Blumstein in the role).  Tom Sloper remained director of product development (2600/7800).

April 6: August Liguori, previously Atari "U.S." Corp. VP and general manager, had become Atari "U.S." Corp. VP for operations.  Atari announced the appointment of J.J. (Jerry) Brown, previously VP corporate marketing at Texas Instruments, as VP and general manager of U.S. operations (Atari "U.S." Corp.) (replacing Liguori in the role). (CN Jul/Aug 87 p13)  Atari "U.S." Corp. director of marketing/computer products Don Reisinger would depart the company (to Sega of America). (see AP story from 4/12/87)  (Sam Tramiel remained Atari "U.S." Corp. chairman/CEO.)

April 6: Atari announced that it had canceled its plans for its recently announced domestic offering of $75 million of convertible subordinated debentures. Instead, it would offer the debentures solely to foreign investors resident abroad.

April: WordPerfect Corp. announced WordPerfect for the Atari ST (WordPerfect 4.1).

April: Richard G. Miller became managing director of Perihelion Hardware Ltd. (founded and still headed by Jack Lang).

April 16: In Australia, Livaro Pty Ltd. was established.  Atari would later take control of Livaro, and the company would be renamed: Atari Computers Pty Ltd.  Atari Computers Pty Ltd would take over the Atari business in Australia from distributor, Mobex Pty Ltd.

April 21: In Switzerland, the name of SAMA electronics A.G., the Atari importer in Switzerland, was changed to Atari (Schweiz) AG, as Atari took over the company.  Atari president Sam Tramiel became Atari (Schweiz) chairman, replacing Jean-Pierre Jordan who departed the company.  (Marco Guerra (also Atari Italia S.p.A. general manager) would remain general manager and a director.)  Gerhard Feldmeier joined the company as a director. Sijtje Guerra, previously a prokurist, became vice-director.  New prokurists: Andreas Huber, Hans Walter Schmid. (source  Atari (Schweiz) would remain located at: Bahnhofstrasse 7, CH-5400 Baden

April 23: Commodore announced that it had appointed Alfred Duncan as general manager of its American operations, replacing Nigel Shepherd who departed the company. (source)   Shepherd would join Atari Computers Pty Ltd. in Australia as managing director.

April 24-26: At the Atari Computer Show, Champagne Suite, Novotel, Hammersmith, London, Atari introduced the Business PC (would ship as: PC2) (£599.95 with twin floppy drives, or £999.95 with single floppy and built-in 20MB hard drive), introduced the Atari PC (£399.95 without monitor, or £499.95 with PCM124 monochrome monitor) to the UK, introduced the Mega ST (2 MiB RAM for £999 or 4 MiB RAM for £1299) to the UK, introduced the XE game system to the UK (console: £80; keyboard: £40; to ship in the UK instead of the 7800), and introduced the SLM804 laser printer to the UK.  Atari also featured the 520STM , 520STFM, and 1040STF.  Atari also announced it would be selling $75 million in convertible Eurobonds at 5 1/4% to European investors. (ST World v2n5; CN v7n5, CN v7n6, PopCompWkly 5/1/87)  NewsBytes UK estimated that between 25 to 30,000 STs had been sold in the UK to date.

April 24: In Arizona, Hartech Limited (of Hong Kong) established Hartech U.S.A., Ltd.  Former Atari VP sales David Harris was president of Hartech.

April 24: NSI, a chip and board maker headquartered in Marlborough, Mass., announced that Atari had purchased an equity position in the company.  NSI would be supplying Atari with chips for the Atari PC's. (ST World v2n5)

April 25-29: At the SICOB (Salon International d'Informatique, Télématique, Communication, Organisation du Bureau et Bureautique) show in Paris, Atari featured the Mega ST2, the Mega ST4, and the Atari PC.

April 29: Atari completed the sale of $75 million of 5 1/4% Convertible Subordinated Debentures due 2002.

Spring/Summer: For the ST Atari shipped BattleZone (Andromeda), and in the Arrakis Advantage series: Algebra I Vol. 1, Geometry Vol. 1, Biology Vol. 2, Chemistry Vol. 1

May: Greg Pratt, previously Atari Vice President - Finance, Chief Financial Officer and Treasurer, would now be Atari Vice President - Finance and Chief Financial Officer.  Steven Kawalick, previously Atari director of taxes, became Atari Vice President-Treasurer and Assistant Secretary (assuming the Treasurer role from Pratt).  (Garry Tramiel remained Atari VP administration and secretary.)

May: According to Atari, AtariWriter 80 (80-column XEP80 version of AtariWriter Plus) was to ship in June 1987 along with the XEP80 itself, and a new 80-column XEP80 version of Silent Butler (Silent Butler 80; never shipped) was to ship soon after that. (source)

May 15: In West Germany at Atari Corp. (Deutschland) GmbH, Walter Kreisheimer, previously of Wang, had joined the company as a sales manager (retailers), and Lothar Reitze had joined the company as sales director (Original Equipment Manufacturing (OEM).  Klaus-Peter Kuschke remained head of the Consumer Products division (sales/marketing). (source, source)

May 21: Annual Meeting of Shareholders of Atari Corporation, Sunnyvale CA.  Six were elected to the board of directors.  Reelected: Jack Tramiel, Sam Tramiel, Samuel W.L. Chin, and Leonard I. Schreiber.  Newly elected: Gregory A. Pratt (Atari Vice President - Finance and Chief Financial Officer) and Michael Rosenberg (of Ross & Roberts, Inc., a plastics company).

May 22: Atari announced a 2-for-1 stock split. The record date would be June 2, 1987. The payment date would be June 19, 1987.

May 29: Atari announced the appointment of Clifford Slobod (Cliff Slobod) as director of national sales for its entertainment division (new position).  Slobod's experience included 13 years with Mattel.  Slobod would be responsible for domestic sales of video game systems and software, and would report to Michael Katz, Atari "U.S." Corp. EVP for entertainment electronics. (CN Jul/Aug 87 p13)

May 30-June 2: At the Summer CES in Chicago Atari's slogan was "Come Fly With Us" and beneath the ceiling-mounted "Flying High" banner, sitting on top of the airport-inspired Atari exhibit, sat a real Piper Cherokee aircraft.  Atari promoted 40 game titles for the 2600, 7800, and XE, including 16 games for the 2600, 10 games for the 7800, and 14 game cartridges for the new XE game system.  For the 2600 Atari promoted the 16 current titles: Jr. Pac-Man, Midnight Magic, Solaris, Galaxian, Ms. Pac-Man, Millipede, Crystal Castles, Joust, Kangaroo, Dig Dug, Centipede, BattleZone, RealSports Football, Defender II (title by Williams Electronics; previously available as: Stargate), Pole Position, RealSports Soccer, plus announced the new upcoming releases: Zaxxon (title by Sega; previously released by Coleco; never shipped by Atari), Mouse Trap (title by Exidy; previously released by Coleco), Venture (title by Exidy; previously released by Coleco), Donkey Kong (title by Nintendo; previously released by Coleco), Donkey Kong Junior (title by Nintendo; previously released by Coleco), Q*bert (title by Gottlieb; previously released by Parker Brothers), Desert Falcon, "Boxing" (working title; would ship as: RealSports Boxing), Crossbow (title by Exidy), Crack'ed (never shipped), Super Stunt Cycle (never shipped).  For the 7800 Atari again promised the 10 new titles: Desert Falcon, Ballblazer, Choplifter!, Karateka, Touchdown Football, One-on-One Basketball, Skyfox, Summer Games, Winter Games, and Impossible Mission, plus for later release: Hat Trick, Atari Team Wrestling (would ship as: Mat Mania Challenge), GATO, Midnight Magic (never shipped), Super Huey.  For the XE Atari announced that, in addition to keyboard, joystick, and video gun (light gun), the XE game system would be bundled with Flight Simulator II (previously released by SubLOGIC), Missile Command (previously released on cartridge), and Blast 'Em (previously: Bug Hunt; before that: Troubleshooter; would ship as: Bug Hunt).  Atari introduced 14 XE cartridges: Hardball! (previously released by Accolade), Fight Night (previously released by Accolade), Touchdown Football (previously released by Electronic arts; XE cartridge never shipped), One-on-One Basketball (previously released by Electronic Arts), Archon (by Free Fall Associates; previously released by Electronic Arts), Ballblazer (by Lucasfilm; previously released by Epyx), Rescue on Fractalus! (by Lucasfilm; previously released by Epyx), Lode Runner (previously released by Brøderbund), Blue Max (by Brøderbund; previously released by Synapse), David's Midnight Magic (previously released by Brøderbund), Crossbow (title by Exidy), plus Atari's own Food Fight, BattleZone, and Star Raiders II (previously released on disk).  Atari said they were additionally developing "two new shooting games" as well (would ship as: Barnyard Blaster, Crime Buster).  Further XE titles announced for later release: Desert Falcon, Choplifter! (previously released by Brøderbund), Commando (title by Capcom; never shipped), GATO (title by Spectrum Holobyte).  Also for the XE, Atari introduced the XF551 disk drive with ADOS (would ship as: DOS XE), featured the SX212 and introduced/announced SX Express!, featured the XEP80, and featured Atari Planetarium.  Atari also featured the Atari PC at the show, which was slated to ship with: MS-DOS, GEM Desktop, GEM Paint, GEM Write.  While the ST product range was not otherwise represented, Atari did have one new model 520STFM unit on display.  Jerry Brown was VP and general manager for Atari "U.S." Corp.; Michael Katz was Atari "U.S." Corp. EVP for marketing and entertainment electronics; John Skruch was Atari Software Director (ST/XE; and XE line hardware product manager). (source; CN Jul/Aug87 p13-14) 

Separately, the Hartech U.S.A., Ltd. division of Hartech Limited of Hong Kong (headed by former Atari VP sales David Harris) introduced a line of Atari branded calculators, which would include: CC90R ExecuCard (Solar), CC90B ExecuCard (Solar), CC91R ExecuCard (Solar), CC91B ExecuCard (Solar), CC91G ExecuCard (Solar), CC92 ExecuCard (Solar), CC190 Junior Desk-Top Auto Recall Calculator (32-Step Auto Recall), CC191 Compact Wallet Calculator, CC192 Mini Card Auto Recall Calculator (32-Step Auto Recall), CC-1800 Compact Wallet Auto Recall Calculator (32-Step Auto Recall), CC1900 Professional Desk-Top Auto Recall Calculator, DB2100 Data Bank Calculator, DMP2000 Hand Held Printer With Desk-Top Features (Electronic)

June 1-4: Atari EVP business development Sig Hartmann represented Atari at the Spring COMDEX in Atlanta (source), but Atari did not exhibit at the show (which coincided with the Summer CES).

June: Adron W. Beene, previously part-time law clerk with Atari, was promoted to Assistant Corporate Counsel.

June: Randy Hain remained Atari (Atari "U.S." Corp.) Service Division Chief (field service/service centers). (ST-Log #15 p59)

June 15: Don Reisinger was Sega of America VP/marketing.

June 19: A 2-for-1 split of Atari Common Stock was effected in the form of a 100% common stock dividend distributed to all Atari shareholders. (As a result, significant minority shareholder Warner Communications Inc. now beneficially owned 14,200,000 shares of Atari Corporation Common Stock.)

June 19-20: Atari hosted the World of Atari exposition at Techmart in the Santa Clara Convention Center, California.

June 21: Augie Liguori was Atari (Atari "U.S." Corp.) VP for operations. (WashPost pH2)  

June 27-30: Atari featured ST computers at the Summer NAMM (National Association of Music Merchants) at McCormick Place, Chicago (the first appearance by any computer company at a NAMM). (ST World Sept 87)  Atari signed up 50 music stores nationwide to carry the 520STFM and 1040STF computers and planned to sign up another 200 dealers within the next few months.  J.J. (Jerry) Brown remained vice president and general manager of Atari's U.S. operations (Atari "U.S." Corp.). (NewsBytes; source)  (Larry Samuels was Atari VP strategic markets.)

June/July: Atari shipped the 2MiB Mega ST in West Germany. (NewsBytes 7/7)

July: Atari "U.S." Corp. VP and general manager Jerry Brown departed the company. (Microtimes; source

July 15: In Switzerland, the changes to Atari (Schweiz) AG of April 21, 1987 were officially registered. (source)

July 27: In Switzerland at Atari (Schweiz) AG, Sijtje Guerra remained vice-director. (source)

Summer: Atari shipped the XDM121 printer for the XE.

Month?: Atari acquired its distributor/manufacturing partner in Mexico, Grupo SITSA, S.A. de C.V. / Sistemas Inteligentes, S.A. de C.V.  Sales/distribution operations would continue as Atari de México, S.A. de C.V., while manufacturing operations would continue as Atari (México) Fabricante, S.A. de C.V.  Atari de México and Atari (México) Fabricante would continue to share the facility at: Viveros de Atizapán No. 1, Viveros de la Loma, Tlalnepantla, Estado de México.  Fernando Cabrera, previously general manager at Relojes Finos, S.A. de C.V., would be Atari de México, S.A. de C.V. director comercial.

Months?: Atari shipped Gremlins for the 5200, and would also manufacture a new production run of 5200 controllers (made in Mexico by Atari (México) Fabricante, S.A. de C.V.).  (limited distribution/direct sales only?)  These would be Atari's last products for the 5200.

Month?: In Sweden, Atari established Atari Corp. Sverige AB, S-175 26 Jarfalla (suburban Stockholm).  Atari Corp. Sverige AB would be responsible for sales in Denmark, Finland, Norway and Sweden.

July/August: Atari shipped the 4MiB Mega ST in West Germany. (NewsBytes 8/11)

July/August: Atari "U.S." Corp. (domestic sales/marketing/service) was divided into two operating divisions, the Atari Entertainment Electronics Division (domestic 2600/7800/XE game sales/marketing/service) and the Atari Computer division (domestic ST/XE computer sales/marketing/service). Mike Katz, previously EVP marketing, became president of the Atari Entertainment Electronics Division, and Walt Wilson, previously director of North American Operations at Apple Computer, joined Atari "U.S." Corp. as VP and general manager of the Atari Computer Division, together replacing departed Atari "U.S." Corp. VP and general manager Jerry Brown. (source; sources)  (Sam Tramiel remained Atari "U.S." Corp. chairman/CEO; August Liguori remained Atari "U.S." Corp. VP for operations.)

August 13: Perihelion had won a research and development pact from Atari that could lead to a design contract to create an Inmos Transputer-based personal computer that would also include the Motorola 68000 from the Atari ST line. The company (two sister firms, Perihelion Hardware Ltd in Cambridge and Perihelion Software Limited in Shepton Mallet, Somerset) was formed by Jack Lang, who did substantial development work for Acorn Computers Plc. The seven-strong hardware side included Richard Miller, who designed the Z88 for Sir Clive Sinclair’s Cambridge Computers. The 20-strong software team was led by Tim King, who designed AmigaDOS for Commodore when he worked for Metacomco Ltd in Bristol. King was conceiving the operating system. (CBR)

August: Atari shipped the Mega ST in the UK: 2MiB system for £995; 4MiB system for £1,295, and shipped the SLM804 printer (£1,299). (NewsBytes 8/25)

August: For the 7800 Atari shipped: Choplifter! (ibidinc)  (CE 8/87 p14)

August: Lawrence Siegel, previously president/owner of Memetron, joined the Atari as director of software development (2600/7800), replacing Tom Sloper who departed the company (to Activision).

August 23: Atari Corporation and The Federated Group, Inc., seller of home entertainment and consumer electronics products with 2,600 employees and 67 stores in Kansas, California, Arizona, Texas and New Mexico, announced that they had entered into a merger agreement pursuant to which Atari would purchase all the shares of Federated at $6.25 per share in cash ($67.3 million).  Paine Webber had acted as financial advisor to Atari and would serve as the dealer/manager for the offer.  Wilfred Schwartz was the chairman and CEO of The Federated Group, which he had founded as Federated Electronics, Inc. on February 10, 1970 in Los Angeles.  Gregory A. Pratt was Atari VP finance. (PR)  Also at Federated: Keith L. Powell (president/COO), Merrill Lyons (SVP finance and corporate planning, treasurer and secretary), Michael A. Pastore (SVP sales & store operations), Naomi Shively (VP human resources), Sherman Langer (VP merchandising), Joseph H. Plaustein (VP advertising and sales promotions), Martin R. Jacob (VP specialized retailing), David Karr (VP merchandising administration), Kirk Lamb (VP facilities), 

August 27: The name of Styra Corporation was changed to: Styra Semiconductor Corporation

Atari Corp. logo Atari Technology Corp.
Tramel Trading Limited
Atari Explorer Publications Corp.
Styra Semiconductor Corporation

August 28: Date of Atari's Agreement and Plan of Merger with The Federated Group, Inc.  Atari, through a subsidiary, began its $6.25-a-share offer to shareholders of The Federated Group, Inc.  The transaction was expected to have a total value of approximately $70 million.  The offer was scheduled to expire at midnight on Friday, Sept. 25, 1987, unless extended. Gregory A. Pratt was Atari VP finance. (PR)  

Summer/Fall: For the 2600 Atari shipped: RealSports Boxing (Imagineering), Desert Falcon, Donkey Kong, Donkey Kong Junior, Venture, Mouse Trap, Q*Bert. 

September 1: In the UK Atari cut the price of the 520STFM to £299 (previously: £399), and cut the price of the 1040STF to £499 (previously: £599) with no monitor, £599 with monochrome monitor, or £699 with color monitor. Paul Welch remained Atari sales and marketing manager. (NewsBytes) 

September 2: Atari announced it had acquired controlling interest in The Federated Group, Inc.  A partnership consisting of Wilfred Schwartz, chairman of Federated, and members of his family, along with Federated's three other principal executive officers and members of their families, had tendered 6,523,237 shares in response to Atari's cash tender offer for all outstanding shares of common stock of Federated.  Such number of shares represented 61 percent of the shares of Federated outstanding as of Aug. 23, 1987, and together with shares previously acquired by Atari, was in excess of 51 percent of the shares on a fully diluted basis. The offer was scheduled to expire at midnight on Friday, Sept. 25, 1987, unless extended. Greg Pratt was Atari VP finance. (PR)  

September?: Atari shipped the Atari PC (PC1), along with the PCM1 mouse and PCM124 monitor in Europe (West Germany). (CN12/87p.16)

September: Atari shipped the SX212 modem.

September: In Italy, the current Atari Italia S.p.A. price list included: 2600 (L 99), 130XE (L 259), XE4002 (L 320), 520STM (L 499), 520STFM (L 790), 1040STF (L 995), Mega 2 (L 1.890), Mega 4 (L 2.690) (source)

Fall: Atari shipped the 520STFM in the U.S., and would phase out the 520STM in both the U.S. and the UK.  (Atari would continue to ship the 520STM rather than the 520STFM in West Germany.)

September 17: Atari registered its Styra Semiconductor Corporation subsidiary for operations in the state of Texas.

September 18-20: (first) Atari Messe Düsseldorf, Messehalle 1, Messegelände, West Germany.  Organized by Atari Corp. (Deutschland) GmbH.  About 20,000 attended.

September 22: A transputer presentation was given by Atari and Perihelion at the Hotel Café Royal in London; over 100 software developers, hardware manufacturers and press people attended.  Perihelion were designing the hardware and the software for a high performance workstation, built around the Inmos T800 transputer microprocessor, to be manufactured and sold by Atari.  Perihelion Hardware Ltd. was headed by Jack Lang in Cambridge, England; the division included Richard Miller and Tim Dunn. Perihelion Software Limited (Shepton Mallet, Somerset, England) was headed by Tim King. (source)

September 23-27: Atari announced (but did not show) the CDAR500 CD-ROM drive (never shipped) at the Tenth Personal Computer World (PCW) show at the Olympia exhibition hall in west London.  The Atari PC series (PC and PC2?) was again previewed as well. (NewsBytes 3/22/88)

September 28: Atari Corporation and the The Federated Group, Inc. jointly announced the extension of Atari's tender offer for Federated's shares to midnight, September 28.  The tender offer had been scheduled to terminate on Sept. 25.  The stated purpose of the extension was to allow Atari, Federated, and Federated's bank lenders to complete documentation for the closing. (PR)  

September 29: Atari Corporation and the The Federated Group, Inc. jointly announced a second extension of Atari's tender offer for Federated's shares to midnight, Sept. 29, 1987.  The tender offer had initially been scheduled to terminate on Sept. 25, 1987, and had been extended to Sept. 28, 1987.  The stated purpose of the further extension was to allow Atari, Federated, and Federated's bank lenders to complete documentation for the closing.  To date, approximately 95 percent of outstanding shares of Federated had been validly tendered. (PR)

September 30: Atari Corp. and the The Federated Group, Inc. jointly announced a third extension of Atari's tender offer for Federated's shares to midnight, Sept. 30. The tender offer had initially been scheduled to terminate Sept. 25 and had been extended to Sept. 29.  The stated purpose of the further extension was to allow Atari, Federated, and Federated's bank lenders to complete documentation for the closing.  To date, approximately 96 percent of outstanding shares of Federated had been validly tendered. (PR)

September/October: Atari shipped the XEP80 interface for the XE.

September/October: Atari shipped the XE game system in late September, and it reached most dealer shelves by mid-October, retail price US$150.  XES4001 package included: Missile Command and Atari BASIC on ROM, keyboard, Joystick (CX40), Light Gun (XG-1), Bug Hunt (previously: Blast 'Em) cartridge, Flight Simulator II cartridge.  Separately for the XE Atari shipped: Lode Runner (Chuck Peavey), Fight Night (Sculptured Software), Archon, One-on-One Basketball (Sculptured Software)

September/October: For the ST Atari shipped, in the Arrakis Advantage series: Algebra I Vol. 2, Geometry Vol. 2, Statistics, Trigonometry, Biology Vol. 3, Biology Vol. 4, Physics Vol. 1

September/October: Atari Computer Division VP and general manager Walt Wilson departed the company.  (Sam Tramiel remained Atari "U.S." Corp. president; August Liguori remained Atari "U.S." Corp. VP for operations.)

October 1: Atari Corp. and the The Federated Group, Inc. jointly announced a fourth extension of Atari's tender offer for Federated's shares to midnight, Oct. 1. The tender offer had initially been scheduled to terminate Sept. 25 and had been extended to Sept. 30.  The stated purpose of the further extension was to allow Atari, Federated, and Federated's bank lenders to complete documentation for the closing.  To date, approximately 96 percent of outstanding shares of Federated had been validly tendered. (PR)

October 4: Atari completed its acquisition of The Federated Group, Inc., which became a wholly owned subsidiary of Atari. (see Atari PR 3/2/88)

Atari Corp. logo Atari Technology Corp. The Federated Group logo
Tramel Trading Limited
Atari Explorer Publications Corp.
Styra Semiconductor Corporation

October 5: Atari Corporation announced the closing of its tender offer for all of the outstanding shares of the The Federated Group, Inc., effective as of midnight EDT, Oct. 4.  Approximately 96 percent of outstanding shares of Federated had been validly tendered, for $64.1 million in cash.  Effective at 7 p.m. EDT, Atari Corporation extended its tender offer for Federated's shares to midnight, Oct. 4.  The tender offer had initially been scheduled to terminate on Sept. 25 and had previously been extended to Oct. 2.  The stated purpose of the further extension was to allow Atari, Federated, and Federated's bank lenders to complete documentation for the closing. (PR)  The Federated Group leadership team remained, including: Wilfred Schwartz (CEO), Keith Powell (president/COO), Michael Pastore (SVP store operations), Merrill Lyons (SVP finance and corporate planning, treasurer and secretary)

October 9: Atari had announced that it had started shipping its new Mega 2 ST and Mega 4 ST computers to authorized Atari business computers centers (U.S.). (source)

October 10-11: Northeast Atari Computer Fair, sponsored by the Jackintosh Boston User Group (J-BUG, affiliated with the Boston Computer Society) and Atari, held at the Centrum in Worcester, Massachusetts.  Atari featured ST and XE computers, the Mega ST4 with SLM804 laser printer, the Atari PC, the SX212 modem, SX-Express!, and the XEP80.  Attending from Atari "U.S." Corp.: VP for operations Augie Liguori and user group coordinator Sandi Austin; from Atari (corporate): director of marketing communications Neil Harris. (source)

October 12: The Federated Group, Inc. CEO Wilfred Schwartz, president/COO Keith Powell, and SVP operations Michael Pastore all resigned from the company.  Atari named Atari VP administration and secretary Garry Tramiel to additionally be president (and CEO) of Federated Group. (LATimes 10/14; source)  (Powell and Pastore would establish Music To Go, Inc. on 10/23/87.)  Rick Fountain would be promoted to SVP store operations (replacing the departing Michael Pastore); Kevin Downey would be VP human resources, replacing Naomi Shively who would depart the company. (source)

October: For the 7800 Atari shipped: Karateka (ibidinc), One-on-One Basketball (Computer Magic).  (CE 11/87 p14)

October: Elton H. Southard, previously SVP engineering at Robinton Products, and formerly Group Vice President-Commodore Semiconductor Group from 1979-1985, joined Atari as VP Semiconductor Operations (replacing the departed VP engineering Thomas Brightman).  (Southard's responsibilities would include product engineering, as well as R&D at Styra Semiconductor Corporation which was about to commence operations.)

October: WordPerfect Corp. shipped WordPerfect for the Atari ST (WordPerfect 4.1).

October 20: In Switzerland regarding Atari (Schweiz) AG, Charles R. Knuchel was registered as a prokurist. (source)

October 23: Nintendo of America Inc. requested a preliminary injunction against Atari Corporation in U.S. District Court in New York, protesting that two Atari television commercials were false and misleading.  The first commercial claimed the XE played hundreds of games while Nintendo's NES played only 80.  Nintendo said the Atari claim was inflated because it was based in part on older games now hard to find.  The second commercial stated the XE played both disk and cartridge games while the Nintendo played only cartridge games.  While the commercial acknowledged the disk drive for the XE must be purchased separately, Nintendo said the claim was misleading because the disk drive was expensive and hard to find.

October 24-25: Atarifest '87 at Fairfax High School, Vairfax VA.  John Skruch was Atari director of software development (ST/XE; and XE line hardware product manager). (CN Dec87 p14-17)

October 27: Regarding Nintendo's legal action against Atari of October 23, the U.S. District Court in New York denied Nintendo venue in New York, transferred the suit to U.S. District Court in San Jose, Calif., and refused Nintendo's request for a temporary restraining order to stop airing Atari's commercial comparing the new Atari XE Game System with the Nintendo game system.

Fall?: In the UK, Electric Dreams Software released Star Raiders II, title by Atari, for Amstrad CPC, Commodore 64/128, or ZX Spectrum 48K/128K/+.

Fall?: In the UK, Electric Dreams Software released Tempest, title by Atari, versions for ZX Spectrum 48K/128K/+ or for Amstrad CPC.

Fall: In the UK the name of Perihelion Hardware Ltd. was changed to Perihelion Ltd. (source), and Perihelion engineer Timothy Dunn departed the company (to Anamartic Ltd.).

November 2-6: At the Fall COMDEX '87 in Las Vegas Atari introduced the Inmos T800-based Abaq transputer (developed by Perihelion Ltd. for Atari; later: Atari Transputer Workstation (ATW)) running HeliOS (developed by Perihelion Software Limited) in a developer's configuration to be used in conjunction with an external Mega ST (configuration never shipped); a standalone system was also announced (would ship as: ATW800).  For the Mega and ST Atari introduced the Atari CD (CDAR500; never shipped), introduced the Megafile 20 (SH205) and Megafile 40 (never shipped), introduced DeskSet (by G.O. Graphics; never shipped; DeskSet II version eventually shipped), featured Microsoft Write, and featured the SLM804 laser printer.  Atari again promised the PC1 (previously: Atari PC "entry level system"), introduced the PC2 (previously: Business PC "expandable system") and PC4, and previewed the PC5.  The PC systems would run MS-DOS 3.2 and ship with: GEM Desktop, GEM Write, GEM Paint, GW-BASIC.  Atari also introduced the PromiseLAN network system (by Moses Computers; never shipped) for Mega, ST, and PC, plus a Macintosh AppleTalk interface.  (Not shown: 2600, 7800, XEgs, 65XE, 130XE)

November: Atari Corp. (Deutschland) GmbH announced a new division responsible for development, headed by Helmut Joswig (Commodore, Siemens, Nixdorf, Olympia), to join Atari in April 1988.  Alwin Stumpf remained Atari Corp. (Deutschland) GmbH general manager.

November: Atari's Styra Semiconductor Corporation established operations, at: 2161 Hutton Drive, Suite 200, Carrollton TX (near Dallas).  Lynn Reed would be Styra Semiconductor president/CEO, reporting to Atari VP Semiconductor Operations Elton Southard. (source)  

November 16: Michael Katz was president of Atari's Entertainment Electronics Division. (PR)

November 20-22: Atari Christmas Show at the London Novotel Hotel.

November/December: For the ST Atari shipped, in the Arrakis Advantage series: Algebra II Vol. 1, Algebra II Vol. 2, Algebra III, Biology Vol. 1, Chemistry Vol. 2, Physics Vol. 2

November/December: Randy Hain remained Atari (Atari "U.S." Corp.) manager of service (field service/service centers). (AE NovDec87 p5)

December 15: The Honorable Robert P. Aguilar, United States District Judge, Northern District of California, denied the October 23, 1987 request by Nintendo of America for a preliminary injunction against the Atari television ads comparing Atari's XE game system with the Nintendo Entertainment System (NES).  The court ruled that the advertisements did not violate the Lanham Act.  Michael Katz was president of Atari's entertainment electronics division.

December: Atari announced they had worked with federal agents on a sting operation to seize 2,000 pirated video game machines and accessories from P.S.D., a Southern California importer.  The pirated machines seized were the popular 2600 models, and were worth more than $100,000.  The company set up a sting operation to buy the equipment with the help of agents from the U.S. Customs Service and the U.S. Marshal's office.  Authorities raided P.S.D.'s warehouse on Dec. 8 and seized a shipping container on Dec. 17.  U.S. District Judge Terry Hatter issued a permanent injunction against P.S.D. to prevent it from selling Atari knockoffs.  Joshua Tropper was Atari corporate counsel; Richard Bernhardt was Atari legal administrator.

December: Atari shipped the Atari PC1 (Atari PC), along with the PCM1 mouse and PCM124 monitor, in Canada.  Systems included: MS-DOS 3.21, GW-BASIC, GEM Desktop, GEM Write, GEM Paint (source)

December: For the XE Atari shipped: Rescue on Fractalus!, Ballblazer, Star Raiders II, Blue Max (Sculptured Software), David's Midnight Magic, Hardball! (Sculptured Software), Barnyard Blaster (K-Byte)  (CE 1/88 p14)

December?: Atari shipped the XF551 disk drive (with DOS 2.5) for the XE. (source#1; CN June88p15)

December: For the 7800 Atari shipped: Desert Falcon (GCC) (CE 1/88 p14), Winter Games (Computer Magic)

In 1987, Atari Corp. (Deutschland) GmbH sold 72,000 1040STF computers, 38,000 520STM computers, and 10,000 Mega ST computers in West Germany. (source)

1988
January 4: Atari Corp. (U.K.) Limited offered the first of four planned desktop publishing packages: £2,400 for 2MiB Mega ST, SLM804 and DeskSet DTP software.  Further systems, with a 4 MiB Mega ST and/or high-end DTP software, were to become available later in the month. (NewsBytes)

January 5: Atari Corp. (Deutschland) GmbH had won a contract to supply computers to the University of Stuttgart. Up to 500 computers were to be used for the study of computer science. (NewsBytes)

January 7-10: Atari did not exhibit at the Winter CES in Las Vegas, but instead occupied a suite away from the show floor and sponsored ads in the daily show magazines for its game systems. (Compute! Mar88p4; CE 1/88 p1)

January?: Atari exhibited at the Winter NAMM show in Los Angeles, featuring the Mega and ST computers.

January: For the XE Atari shipped: BattleZone (Ken Rose)  (CE 1/88 p14)

January: Howard Cohn would join The Federated Group, Inc. as VP finance, replacing Merrill Lyons who departed the company. (LA Times 8/16/89)

January 27: For the Mega and ST Atari announced that they had shipped Microsoft Write (direct port of Microsoft Word 1.05 from the Macintosh), and the SLM804 laser printer (with SLMC804 interface).

January 27: Assignee Atari Corporation gained assignor's interest in U.S. patents Des. 255,565 and Des. 303,127 from assignor Atari Holdings, Inc.

January/February: Neil Harris, previously Atari (corporate) Director of Marketing Communications, became Atari "U.S." Corp. Director of Sales & Marketing -- East and Midwest Regions.  Mel Stevens became director of national advertising (replacing Harris in the role). (source)  (other regional directors of sales & marketing????)

Winter?: In Italy, a new location for Atari Italia S.p.A.: Via Bellini, 21 - 20095 Cusano Milanino (MI)

February 8-17: Atari featured the 2600, 7800 and XE video game systems at the 85th American International Toy Fair in New York City.  Sam Tramiel remained Atari president and COO, and Michael Katz remained Entertainment Electronics division president.

February 29: Les Player remained Atari Corp. (U.K.) Limited technical manager. (source)

March 1: Atari had approximately 4,090 employees, of which approximately 1,860 were employed in the computer and video game business and 2,230 were employed within the Federated retail business.  Within the computer and video game business Atari employed approximately 140 in engineering and product development, approximately 250 in marketing, sales and distribution, approximately 1,310 in manufacturing and production, and approximately 160 in general administration and management.  Within the retail business approximately 1,980 were employed in the retail locations, approximately 150 were employed in general administration and management and approximately 100 were employed in warehousing and distribution. (10K for 1987)

March 1: Atari EVP business development Sig Hartmann, previously responsible for U.S. (third party) software development and sales (including OEM, VAR and Fortune 1000 sales), remained responsible for OEM, VAR and Fortune 1000 sales.  Richard Frick, previously Atari director of U.S. (third party) software development and sales (including OEM, VAR and Fortune 1000 sales, reporting to Hartmann), had become Atari Entertainment Electronics division director of national sales, replacing Cliff Slobod who departed the company. (source, but role inferred)  Larry Siegel, previously John Skruch, previously Atari director of software development (ST/XE), would become director of entertainment software developmentJoseph Ferrari, previously Atari (Canada) Corp. Director of Software Development, had become Atari Director, Applications Software (ST line) (source for title) (replacing Hartmann/Frick/Skruch in the role).  Mike Schmal was Atari director of CD-ROM technology. (source)  

March 1?: Atari Corp. (U.K.) Limited increased the price of the 520STFM to £399 (previously: £299), and increased the price of 1040STF systems by £100 as well. (NewsBytes)

March 1?: New Atari Corp. (U.K.) Limited price listings for promised Atari PC computers: PC2-SD (single 5.25" floppy disk drive) at £599-99, the PC2-DD (dual floppy disk drives) at £649-99, and the PC2-HD (30MB hard drive) at £949-99 (prices excluding VAT).  The original Atari PC (PC1) was no longer slated for release in the UK. (NewsBytes 3/22/88)

March 1-3: Atari introduced the CDAR504 Optofile CD-ROM player (later: CDAR504 Compact Disc Drive) at Microsoft's Third International Conference on CD-ROM in Seattle.

March 4: In Hong Kong, Atari established Tambercombe Company Limited.  (Maybe the odd name because the Warner Communications subsidiary, Atari International (Hong Kong) Limited (AIHK; originally Atari-Wong Limited) remained in existence?)

March 9: In West Germany, Atari executed a change of name of Atari Corp. (Deutschland) GmbH to: Atari Computer GmbH

March 14: In a lawsuit filed in Federal District Court in San Jose, Calif., Atari said it had reached an agreement on the telephone to buy three million memory chips from Micron for $3.75 apiece. Atari said, however, that Micron later broke the agreement and asked for a new, substantially higher price. The suit sought unspecified damages for breach of contract, bad faith and violation of antitrust laws.  Joshua Tropper was Atari's corporate counsel; Richard Bernhardt was Atari spokesman.

March: Atari shipped the PC2 in Canada (and the UK?).  Systems included: MS-DOS 3.21, GW-BASIC, GEM Desktop, GEM Write, GEM Paint  (source)

March: For the 7800 Atari shipped: Ballblazer (GCC)  (Atari pr 6/4/88)

March 16-23: At CeBIT '88 in Hanover, West Germany, Atari introduced the Abaq (name to be changed) Atari Transputer Workstation (ATW) standalone system (would ship as: ATW800), launched the PC2 and PC3, introduced the the SR444 removable cartridge hard drive (would ship as: Megafile 44), and also featured: 520STM, 1040STF, Mega ST (2 MiB or 4 MiB RAM), CDAR504, XE game system, and previewed the PC4 and PC5.  Reportedly "As almost all times...an airplane with a long streaming ATARI banner circled the grounds." (SPACE April '88 p.10).  Atari now had subsidiaries in West Germany, Austria, and Switzerland.

March/April: Ambrose LaRocco, previously CFO at Celerity Computing, joined Atari as The Federated Group, Inc. president (replacing Atari VP administration and secretary Garry Tramiel in the role; Garry Tramiel remained Federated Group CEO). (source; source)

April 1: In West Germany, Helmut Joswig, previously of Commodore, joined Atari to establish and serve as managing director of the new Atari Computer GmbH Technologiezentrum (Technology Center) (source, source), Julius-Konegen-Straße 24, 3300 Braunschweig, primarily tasked to develop additional products in the Atari PC product range.  Frank Schwarzlos, previously of Sennheiser electronic, joined the company as group leader hardware development.

April 15: In its legal dispute against Micron initiated in March, Atari announced it had amended its complaint to add claims that Micron also violated California's unfair business practices laws.  Joshua Tropper was Atari's coporate counsel.

April: For the XE Atari shipped: GATO (Xanth F/X)  (CE 5/88 p9)

April 18: Atari had retained Don Reisinger, former VP-marketing at Sega of America, as a consultant. Michael Katz remained Atari entertainment electronics division president. (Advertising Age April 18, 1988)  

April 19-21: At the Corporate Electronic Publishing Systems (CEPS) show in Chicago, Atari introduced a desktop publishing system package for $5,492 including Mega 4 ST, SH205 20MB hard drive, SLM804 printer, Softlogik Publishing Partner Professional.  For the Atari Computer division, Charles Babbitt (Chuck Babbitt) was the new division president (replacing departed general manager Walt Wilson) and Anthony Gould (Tony Gould) was the new VP sales. (source(Sam Tramiel remained Atari "U.S." Corp. president; August Liguori remained Atari "U.S." Corp. VP for operations.)

April 22-24: At the Atari User Show at London's Alexandra Palace, Atari Corp. (U.K.) Limited introduced the 520STFM Summer Pack (£399-99 including 22 bundled games), to be offered until Sept. 1.  Also, new production 520STFM units now featured a double-sided 3.5" floppy disk drive (previously: single-sided).  Atari confirmed an ST laptop project, code-named Stacy.  (The Atari CDAR504 CD-ROM drive was not shown as promised.) (NewsBytes)

April 25-29: At the SICOB show in Paris, new products featured by Atari included the PC2/PC4 (not for sale in France yet), and the Abaq (name to be changed) Atari Transputer Workstation (ATW).

Spring: Atari shipped the SX Express! disk software package for use with the SX212 modem on the XE.

May 1: In the Netherlands at Atari (Benelux) B.V., Pieter Norp, previously general manager, would remain as controller (and prokurist).  Alwin Stumpf, general manager of Atari Computer GmbH in West Germany, additionally became an Atari (Benelux) B.V. director (source) and general manager (replacing Norp as general manager).

May 3: Assignee Atari Corporation gained assignor's interest in U.S. patent 4,349,708 from assignor Atari Holdings, Inc.

May 9-12: At COMDEX/Spring '88 in Atlanta, Atari featured the Mega and ST, Megafile 20, the PC4, and the CDAR504 CD-ROM drive, along with Deskset for the ST. (Atari did not show the Abaq Atari Transputer Workstation (ATW).)  At the Atari Computer division (Atari "U.S." Corp.), Chuck Babbitt was president and Tony Gould was VP sales.  Neil Harris, previously Atari "U.S." Corp. Director of Sales & Marketing for the East and Midwest Regions, was now Atari (corporate) Director of Product Marketing (source; source), replacing Atari VP strategic markets (worldwide markets) Larry Samuels who had departed the company. (source)

May: For the 2600 Atari shipped: Crossbow (Imagineering). (Atari pr 6/4/88)

May: Atari Corporation was #484 on the latest Fortune 500 list, making the list for the first time. (NewsBytes 5/24)

May: John Skruch was Atari director of software development (and XE line hardware product manager). (CN 5/88 p8)

May 17: Annual Meeting of Shareholders of Atari Corporation.  Six were elected to the board of directors: Jack Tramiel (Chairman), Sam Tramiel, Samuel W.L. Chin, Leonard I. Schreiber, Gregory A. Pratt, Michael Rosenberg.  Jack Tramiel, previously Atari chairman and CEO, would remain Atari chairman.  Sam Tramiel, previously Atari president and COO, became Atari president and CEO (replacing Jack Tramiel as Atari CEO).

May 26: At a trade and press show held by Atari at the Hotel Café Royal in London, Atari introduced the PC4 to the UK (£1,299), showed and again promised the CDAR504 (£399, to ship Aug/Sept 1988), and announced that the 1040STFM was to ship in the UK Sept. 1988.  Atari also showed and again promised the Atari Transputer Workstation (ATW; previously: Abaq), and announced that 50 Abaq machines had been delivered to software developers.  (Personal Robots Ltd introduced RoboKit at the event (never shipped by Personal Robots; would be shipped by Atari). (NewsBytes; source)

May/June: For the Mega and ST Atari shipped: Atari Planetarium (by Deltron), Missile Command, Crack'ed (Robert Neve)

May/June?: For the ST Atari Corp. (U.K.) Limited released: XOR (Astral Software), Super Breakout (Paradox)

May/June: Atari Computer division president Chuck Babbitt and VP sales Tony Gould departed the company. (source; see also source; source; CN Jul/Aug88p8)  (Sam Tramiel remained Atari "U.S." Corp. president; August Liguori remained Atari "U.S." Corp. VP for operations.)

June 1: Atari announced that Axlon Chairman Nolan Bushnell had signed a video game development agreement to design and develop on an exclusive basis an unspecified number of video games for Atari's 2600 and 7800 home video game systems.  Axlon would develop four games initially.

June 1: According to Atari, more than 25 million Atari 2600 systems had been sold to date, and the 7800 had sold more than [one?] million units to date. (source)

June 4: At the Summer CES in Chicago the Atari Entertainment Electronics Division (Michael Katz, president) announced several new appointments: Ronald L. Stringari (16 years as video game product line purchasing/marketing at Sears; 1981-83 Atari Inc marketing vp) as vice president of sales and marketing, replacing Richard Frick who departed the company (to Tengen, the Atari Games Corporation subsidiary). (source; source; source); Bob Harris (previously advertising and marketing director at Sega) as marketing director; Bob Blau (previously Coleco video game sales) as eastern and southern regions sales director; Robert J. Schuricht (founder and national sales and marketing manager for CSS) as midwest region sales director; Jeneane Harter (previously of Atari computer marketing) as marketing manager; Madeline Gordon (previously Capcom sales administration manager) as manager of sales planning and merchandising; Dave Staugas (with Atari for 6 years as a video game designer and software engineer) as software engineer; Juli Wade (with Atari since 1985) as assistant product manager for the 2600 line. (source

(From Tengen, Richard Frick would move on to The Learning Company as VP research and development, then in August 1989 to ShareData Inc. as VP product development for consumer products (products later released by ShareData subsidiary American Game Cartridges, Inc., established 2/15/1990), then would depart ShareData to establish American Video Entertainment, Inc. on 2/22/1990.)

June 4-7: At the Summer CES in Chicago (booth 9405) Atari announced plans to add 45 new game titles in 1988 for the 2600 ($49.95), 7800 ($79.95) with new Joypad controller (CX78; package with CX78 never shipped in the U.S.), and XE ($149.95) game systems.  Slogan: "The Winning Package."  New 2600 titles would include: Dark Chambers, Sprint Master, Crack'ed (title by Robert Neve; never shipped), Nebulus (Hewson; never shipped), Super Baseball, Super Football.  New 7800 titles would include: Desert Falcon, Hat Trick, Summer Games (Epyx), Winter Games (Epyx), Ace of Aces (title by Accolade), Commando (title by Capcom), Crack'ed (Atari/Robert Neve), Crossbow (title by Exidy), Dark Chambers (John Palevich), Donkey Kong (title by Nintendo), Donkey Kong Junior (title by Nintendo), Fight Night (title by Accolade), Impossible Mission (Epyx), Jinks (by Softgold; never released), Mario Bros. (title by Nintendo), Nebulus (Hewson; would ship as: Tower Toppler), Skyfox (never shipped), Super Baseball (summer; would ship as: RealSports Baseball), Super Huey, Touchdown Football.  New XE titles would include: Necromancer (by Bill Williams; previously released by Synapse), Desert Falcon, Food Fight, Ace of Aces (previously released by Accolade), Commando (never released), Crossbow, Crystal Castles, Mario Bros., Choplifter!, Into the Eagle's Nest (by Pandora), Karateka (previously released by Brøderbund), Crime Buster, Mean 18 Ultimate Golf (title by Accolade; never released), Summer Games (previously released by Epyx), Airball (by MicroDeal), Dark Chambers, Jinks (by Softgold; never released), Nebulus (Hewson; never released), F-16 Fighting Falcon (title by Nexa; never shipped), Ultimate Driving (later: Fatal Run; never shipped).  Atari announced the XE/7800/2600 "Atari's Winning Package for '88" advertising and promotion campaign featuring a World Series Sweepstakes endorsed by Ozzie Smith, a Superbowl Sweepstakes endorsed by Doug Williams, an NBA Championship Sweepstakes endorsed by Spud Webb, and the Atari Advantage collectors' program.  Michael Katz remained president of Atari's Entertainment Electronics Division. (source; source; source; CE 6/88 p13-14)

June 7: For the Mega and ST, Atari was shipping the CDAR504 Compact Disc Drive in limited quantities. (NewsBytes)

June 13: The first meeting of the new Dealer Council established by the Atari Computer Division, held at company headquarters in Sunnyvale, was attended by fifteen dealerships. Atari "U.S." Corp. president Sam Tramiel and VP Augie Liguori headlined the event. (The Atari Report v1n1Fall88 p2)

June 13: In West Germany, the name change of Atari Corp. (Deutschland) GmbH to Atari Computer GmbH as executed on March 9, 1988 was formally registered.

June 14: Atari announced an out-of-court settlement of its lawsuit against memory chip maker Micron Technology, Inc. Terms were not disclosed. Atari had accused Micron of breaking contracts by raising memory chip prices.

June: Mike Dendo, previously of Star Micronics, joined the Atari Computer division (Atari "U.S." Corp.) as VP sales (The Atari Report v1n1Fall88), replacing the departed Tony Gould.

June: Atari Software Development was established in Lombard IL (suburban Chicago).  Lawrence D. Siegel (Larry Siegel), previously Atari director of software development (entertainment), would head the unit as VP of software development. (source)  The unit would produce entertainment software for the Atari ST, XEGS (and XL and XE computers), 7800 and 2600 systems.  Atari would maintain entertainment software development activities at Atari headquarters in Sunnyvale CA as well, where Mike Katz remained president of the Entertainment Electronics division, and John Skruch remained director of entertainment software development.

June: For the ST Atari announced Moon Patrol (title by Williams Electronics). (Dealer News 6/88)

June: Atari exhibited at the Summer NAMM in Atlanta, where they featured the Mega and ST computers, and they formed a MIDI Developer's Council.

June: Richard Bernhardt was Atari coordinator of government affairs.

June: Atari "U.S." Corp. User Group Coordinator Sandi Austin departed the company.

Month?: For the ST Atari Corp. (U.K.) Limited released: Final Legacy (Paradox)

Months?: Dan Morris, previously manufacturing director at Hughes Semiconductor (and earlier with Commodore), joined Atari as VP production engineering (assuming the role from VP semiconductor operations Elton Southard).  Ira Goldstein, previously of Thomson Components Mostek Corp., joined Atari's Styra Semiconductor Corporation subsidiary as VP engineering (reporting to Styra president/CEO Lynn Reed, who reported to Southard).

Month?: Engineer Martyn Gilbert, previously of Acorn Computers, joined Perihelion Ltd.

July: Atari announced that they would bundle Imagen Corp.'s Ultrascript Postscript-compatible interpreter with their Mega ST-based desktop publishing systems.

July: For the ST and PC, Atari Corp. (U.K.) Limited announced, in the new Battlescapes series of wargame simulations (by Dr. Peter Turcan), Borodino and Armada.

July: Atari Corporate Counsel Nicholas Lefevre departed the company.

July: The Federated Group, Inc. president Ambrose LaRocco departed the company (to Costco).  (Atari VP administration and secretary Garry Tramiel additionally remained Federated Group CEO.)

July 16: The Houston Chronicle reported that Atari was close to an agreement to lease the 400,000-square-foot Deauville Mall in Kingwood (never opened as a mall) for use as a computer manufacturing/assembly facility.  Atari was expected to move its Far Eastern manufacturing plant operations (Atari Taiwan Manufacturing Corp. (ATMC)) to Houston by the end of the year.  (Atari never closed this deal.)  Vincent M. Giammatteo was Atari VP for manufacturing operations. (source; source)

Summer: For the 7800 Atari shipped: Desert Falcon (GCC) (wide release), Winter Games (Computer Magic) (wide release), Hat Trick (ibidinc), RealSports Baseball

August: For the 7800 Atari shipped: Desert Falcon (GCC) (wide release), Winter Games (Computer Magic) (wide release), Hat Trick (ibidinc), RealSports Baseball

Summer: For the ST Atari Corp. (U.K.) Limited released: Asteroids Deluxe (Paradox), Moonbase (Dr R J C Smaje)

August 5: Roy Good remained Manager, Product Development at Atari. (source)

August 8: At Atari Corp. (U.K.) Limited, Robert Katz, previously ST product manager, would become software development manager.  Darryl Still joined the company as ST line product manager (source) (replacing Katz in the role).

August: For the Atari PC Atari shipped the PCF554 Floppy Disk Drive (5.25") in Canada. (source)

August: Cindy Claveran, previously Atari developer-relations coordinator, was appointed Atari "U.S." Corp. User Group Coordinator (replacing the departed Sandi Austin).

August: Atari Director of Product Marketing Neil Harris was assigned to update the computer marketing at Atari's The Federated Group, Inc. stores. (NewsBytes 8/30) 

August-September: Tangerine Dream 26-concert North American tour was sponsored by Atari.

August 26: Atari Corporation filed a lawsuit in U.S. District Court in San Jose charging it was defrauded when it purchased Federated Group Inc.  Atari claimed it was defrauded of $43 million when it bought Federated in August 1987 and completed the acquisition in October 1987 for $64.1 million in cash.  Atari charged that Wilfred Schwartz, Federated's former chairman and principal stockholder, conspired with other Federated officers to misrepresent the value of the company's assets.  Atari also sued Ernst & Whinney, accountants for Federated at the time of the acquisition, and Goldman Sachs & Co., the investment banking firm that represented Federated in the transaction.  Joshua Tropper was corporate counsel for Atari.

Summer/Fall: Atari shipped the PC4 and the PC5 (Europe).(source)

August/September: For the XE Atari shipped: Desert Falcon (Ken Rose), Ace of Aces, Mario Bros. (Sculptured Software)

September 2-4: At the (2nd) Atari Messe in Düsseldorf, West Germany, organized by Atari Computer GmbH, Atari announced (but did not show) the TT (desktop configuration to run TOS; would ship as: TT030) and the TT/X (tower configration to run AT&T UNIX System V Version 3.1; never shipped).  Other products featured by Atari included the XE game system, the Atari PC, PC2, and PC3, the CDAR504 for the Mega and ST, and the Abaq (name to be changed) Atari Transputer Workstation (ATW).  26,000 attended, according to Atari. (source)

September: In West Germany, Thomas Huber joined Atari Computer GmbH as sales manager (2600/7800/XEgs).  Klaus-Peter Kuschke remained head of sales.

September 15-17: At the Seybold Desktop Publishing Exposition at the Santa Clara Convention Center, Atari featured the Mega ST desktop publishing systems with DeskSet, and introduced Ultrascript by Imagen.

September 16: Carrying out orders issued the day before by Judge Whitman Knapp of the U.S. District Court, agents of Executive Security Services, working with Atari's security forces, raided eight New York businesses and seized hundreds of counterfeit video game machines and thousands of related accessories.

September 16-18: Atari announced the Pocket PC (would ship as: Portfolio) at the Personal Computer Show (PC Show) at the Earls Court Exhibition Centre, London.  Atari also announced UltraScript for the SLM804 and Mega ST, and featured the Abaq (name to be changed) Atari Transputer Workstation (ATW), the PC3, the PC4, and the PC5.

September 23: Atari reached a settlement with defendants of the Sept. 16 counterfeit video game raid in New York in which more than 700 counterfeit Atari 2600 consoles and joysticks were seized. The terms of the order, which was reached in U.S. District Court, Southern District of New York, stipulated that all video game machines, joysticks and their packaging, along with Atari-related software seized by Atari, would be destroyed.  Michael Katz was president of Atari's entertainment electronics division.

September 23: Frank Foster, previously of Hybrid Arts, would join Atari as director of specialty markets (MIDI and graphics products marketing, worldwide), and Art Morgan, previously desktop publishing project manager, would be promoted to product marketing manager - personal computing hardware and software (technical marketing), together replacing Director of Product Marketing Neil Harris who departed the company (to General Electric Information Services (GEnie)). (source; source)

September/October: For the Mega and ST Atari shipped: Moon Patrol (Andromeda)

October 1: Atari Corp. (U.K.) Limited reduced the price for the 520STFM to £299 (previously: £399), reversing the March 1988 price increase. (NewsBytes)

October 4: Hotz Instruments Technology was established by Jimmy Hotz and Mick Fleetwood.

October?: Atari published three "Atari Advantage" catalog/posters, one each for the XE, 7800, and 2600 game systems.  "Coming Soon" for the XE: Crystal Castles, Thunderfox (by Aztec Design), Crossbow, Into the Eagle's Next; for the 7800: Crossbow, Tower Toppler (title by U.S. Gold; previously: Nebulus), Donkey Kong, Commando, Impossible Mission, Donkey Kong Junior, Summer Games, Fight Night, Super Huey, Crack'ed, Ace of Aces, Mario Bros., Dark Chambers; for the 2600: Super Baseball, Super Football, Sprint Master, Dark Chambers

October?: For the 7800 Atari shipped: Summer Games (Computer Magic), Donkey Kong (ITDC), Donkey Kong Junior (ITDC), Mario Bros. (ITDC)

October?: For the XE Atari shipped: Food Fight (The Softworks Factory), Necromancer

October: In the Netherlands at Atari (Benelux) B.V., Wilfred Kilwinger, previously Software Support Supervisor, became Support Manager.

October 17: The Warner Communications Inc. subsidiaries AIL Holdings Limited, AIL Ireland Limited, Atari International Hong Kong Ltd. ("AIHK"), and WEA Musik Neue Medien and Elektronik GmbH ("WEA Musik") transferred their collective 14,200,000 shares of Atari Corporation Common Stock to Atari Holdings, Inc.

October 18: Atari Holdings, Inc. declared a dividend of the 14,200,000 shares of Atari Corporation Common Stock (acquired the previous day) to its parent, Warner Communications Inc.

Fall: Sam Tramiel was Atari president and Atari "U.S." Corp. president; Augie Liguori was Atari "U.S." Corp. VP; Ron Stringari was VP of sales and merchandising for Atari's Entertainment Electronics Division; Mike Katz was president of Atari's Entertainment Electronics Division. (The Atari Report v1n1Fall88)

Fall: John Feagans remained Director of Software Technology (TOS architect, 7800 development tools) at Atari. (source)

Fall: Atari announced the release (U.S.) of the Megafile 20 (SH205) 20MB hard-disk drive ($680).  The SH204 hard-disk drive had been discontinued. (source)

Fall: Atari VP for manufacturing operations Vince Giammatteo additionally became General Manager of the Atari Computer Division (source; source; source) (replacement for departed president Chuck Babbitt).  (Sam Tramiel remained Atari "U.S." Corp. president; August Liguori remained Atari "U.S." Corp. VP for operations.)

November 8: Atari announced that it had purchased the creditor position of approximately $32 million in the Federated Group Inc., its wholly owned consumer electronics retailing chain, from five banks led by Security Pacific National Bank.

November: Atari VP finance and CFO Greg Pratt additionally became responsible for The Federated Group, Inc. operations (LA Times 3/10/89) (as general manager?), replacing the departed president Ambrose LaRocco.  (Atari VP administration and secretary Garry Tramiel additionally remained Federated Group CEO.)

November: Atari director of applications software (ST line) Joe Ferrari departed the company.

November 14-18: At COMDEX '88 in Las Vegas, Atari featured the Mega and ST computers, the Atari Transputer Workstation (previously: Abaq; specific configuration: ATW800), and the PC4 and PC5.  For the Mega and ST Atari introduced UltraScript (developed by Imagen), introduced DeskSet II (developed by G.O. Graphics), and introduced the Megafile 30, Megafile 60, and the RoboKit (Personal Robots Limited).  Also for the Mega and ST, Atari introduced the A Bentley Bear At-Home Tutor series (by Avni): Magical Math I, Magical Math II, Magical Math III, Spelling Bee, Memory Master, Memory Master II, Alphabet Tutor, Typing Tutor, Magical Anagram, Equation Builder, General Store.  Atari confirmed plans for a 68030-based ST computer ("TT"), to run both Atari TOS and UNIX System V.  The "Stacy" prototype ST laptop computer was privately previewed.

November 21: In Switzerland at Atari (Schweiz) AG, as executed in October 20, 1987, Charles R. Knuchel was registered as an authorized signatory. (source)

Nov.21-Dec.31: "Atari Holiday Bonus Software Program" -- Any consumer who purchased an Atari 2600 or 7800 video game system (U.S.) would receive a bonus of two free game cartridges, direct from Atari. In addition, current owners or new owners who bought any two Atari game cartridges would get one cartridge free.  Also through Dec. 31, Atari offered a $50 rebate for the purchase (U.S.) of an XE game system.

November 22: Atari announced that it has sold its 26 millionth video game system. Michael Katz was president of Atari's Entertainment Electronics Division,

November 22: Atari Corp. (U.K.) Limited launched a media campaign to promote the PC3, PC4, and PC5, and also announced that the "Stacy" ST laptop was to list for £695 (single-floppy and 1MiB RAM) and to ship May 1989, following an introduction at CeBIT '89 in March.

November 25-27: Atari Christmas Show, London's Alexandra Palace, was attended by 13,000.  (NewsBytes)

November/December: For the 2600 Atari shipped: Super Baseball, Super Football, Sprint Master

December 1: In Switzerland at Atari (Schweiz) AG, vice-director Sijtje Guerra and prokurist Andreas Huber departed the company.  Alwin Stumpf (Atari Computer GmbH general manager in West Germany and Atari (Benelux) B.V. general manager in the Netherlands) joined the company as a managing director (source), replacing Marco Guerra who departed the company (while techincally remaining a director.)

December 13: Warner Communications Inc. contributed the 14,200,000 shares of Common Stock of Atari Corporation held by it to Warner Communications Investors, Inc.

December: For the XE Atari shipped: Crystal Castles (The Softworks Factory), Into the Eagle's Nest

1989
January 4: Atari and Hartech Ltd. of Hong Kong jointly announced the cancellation of the licensing agreement authorizing the use of the Atari trademark on calculators.  Instead Atari would create a Consumer Products division to expand its product line to include not only calculators but an expanded selection of consumer electronic products.  David Harris, Hartech's president, would re-join Atari as president of the Atari Consumer Products division, which would be located at the former home of Hartech U.S.A., Ltd.: 8341 E. Evans Rd. #106, Scottsdale AZ

January 7-10: Atari's Entertainment Electronics division exhibited in a suite of rooms at the Dunes Hotel near the Winter CES in Las Vegas. (ST World Feb89)  Atari announced it would be shipping over 20 new titles for the 2600, 7800, and XE, which would bring the total library to 114 "active" titles: 44 for the 2600, 29 for the 7800, and 41 for the XE.  Three new titles for the 2600: Road Runner, Double Dunk, Secret Quest.  10 new games for the 7800 would include: Tower Toppler, Impossible Mission, Fight Night, Crossbow.  6 new titles for the XE would include: Commando (never shipped), Into the Eagle's Nest, Airball. (CN Mar89p13; Apr89p12)  At the CES itself, Epyx previewed the Handy, which would ultimately ship as the Atari Lynx.

January: For the XE Atari shipped DOS XE (earlier name: ADOS).  New production XF551 disk drives would also ship with DOS XE (replacing DOS 2.5).

January 20-22: Atari previewed the Hotz MIDI Translator (invented by Jimmy Hotz for Hotz Instruments Technology) at the Winter NAMM International Music Market show in Anaheim CA.  Mega and ST computers were exhibited by Atari as well.

January 31: Atari filed a $250 million lawsuit in U.S. District Court in San Jose CA against Nintendo Co. Ltd. and its Redmond-based U.S. subsidiary, Nintendo of America Inc.  Atari's complaint stated that "developers are faced with the choice between selling games only to Nintendo customers or not selling."  As a result, Atari said game creators--fully aware of Nintendo's strong market position--"yield to coercion from Nintendo" and leave Atari and other manufacturers of video game consoles unable to obtain many popular games for use on their own systems.  Sam Tramiel, president of Atari Corporation, said Nintendo's efforts to limit the rights of independent game developers to sell their own games to other consumers is "bad for the people who invent the games and worse for the consumers who want to play them."  The case would finally go to trial on February 11, 1992.  Joshua Tropper was Atari corporate counsel. (NYT error: "general counsel")

January 31: In the Netherlands at Atari (Benelux) B.V., Ruud van Nispen, previously product and operations manager, became sales manager, replacing W.P. (Wilfried) de Graaf who departed the company. (source

Winter: For the ST Atari Corp. (U.K.) Limited released: Borodino (Turcan Research Systems)

February 9: In West Germany regarding Atari Computer GmbH, Helmut Joswig was registered as a managing director.  (General manager Alwin Stumpf remained a registered managing director as well.)

February: Craig Erickson, previously of Mindscape, joined the Atari Entertainment Electronics division as Executive Producer of Software Development. (source for titleLarry Siegel remained division VP Software Development.

February: Richard G. Miller, previously managing director of Perihelion Ltd, joined Atari Corp. (U.K.) Limited as Technical Manager, replacing Les Player who departed the company (to head GFA System Technik's operation in the UK (source)).  At Perihelion, Martyn Gilbert would become senior engineer, replacing the departed Miller.

February: In Switzerland, a (slightly) new location for Atari (Schweiz) AG: Bahnhofstrasse 28, CH-5400 Baden  (source)

February 15: Atari manager, product development Roy Good would be promoted to VP product engineering (product development), replacing Atari VP Advanced Technology Shiraz Shivji who departed the company. (1989 proxy for date)

February 21-24: At the Which Computer? Show at the National Exhibition Centre in Birmingham Engliand, Atari and Distributed Information Processing Limited (DIP) introduced the Pocket PC (would ship as: Atari Portfolio), and announced that DIP had licensed Atari to manufacture and market the Pocket PC on a worldwide basis. The £199 machine was to begin shipping from the end of April.  David Frodsham was DIP's managing director. (NewsBytes)

March 1: Atari had approximately 1,780 employees including 160 in engineering and product development, 280 in marketing, sales and distribution, 1,140 in manufacturing and production, and 200 in general administration and management. (10-K for 1988)

March 4: Time Incorporated and Warner Communications Inc. (WCI) announced plans to merge, where Time would acquire WCI to form Time Warner Inc.

March 8-15: At CeBIT '89 in Hanover, West Germany, Atari announced that the 7800 would ship in West Germany in June 1989 (to replace the XE game system), announced the PC Folio (previously: Pocket PC; would ship as: Portfolio), again promised the PC4 and PC5, launched the 520STFM and 1040STFM in West Germany, and for the ST introduced the SM194 monitor, the Megafile 44 (previously: SR444) removable cartridge hard drive, and the SMM824 printer (never shipped), and previewed the "Stacy" portable ST.  Also featured: the Mega ST (1 MiB RAM, 2 MiB RAM, or 4 MiB RAM) and the ATW800.  (A prototype TT (TT030) running a modified TOS 1.4 was privately previewed, as was a prototype enhanced 68000-based ST ("STe")). (source; source)

March 9: Atari had decided to discontinue its operation of The Federated Group, Inc.  Atari announced that it hoped to sell its Federated Group consumer electronics retailing unit, possibly through a leveraged buyout arranged by a group of Atari employees, and that for accounting purposes it had begun treating the Federated Group as a "discontinued operation" on Jan. 1.  Gregory Pratt was Atari CFO (and Federated Group general manager).  (LA Times 3/10/89)

March 13: Start of 6-week Atari promotion in the U.S. featured the 520STFM, 1040STFM ($799.95), Mega 2 and Mega 4 systems, plus the SLM804 ($1,495).  Also, the Atari Folio was to ship in the U.S. in the summer ($299). (NewsBytes)

March 14-17: PC89 conference in Sydney was opened by Atari chairman Jack Tramiel.  The Atari Folio was to ship in Australia in June or July for AUS$495.  Nigel Shepherd was the managing director of Atari Computers Pty Ltd.

March: For the XE Atari shipped: Choplifter! (Sculptured Software), Dark Chambers (Sculptured Software), Crime Buster

March: Antonio P. Salerno, previously of Borland International, joined the Atari as director of software marketing (3rd party computer software development), replacing the departed Joe Ferrari.

March?: Joe Mendolia joined the Atari Computer division (Atari "U.S." Corp.) as vice president of marketing (replacing the departed Neil Harris; interim head of marketing Mike Dendo remained VP sales).

March: Atari "U.S." Corp. User Group Coordinator Cindy Claveran departed the company.

March: At The Federated Group, Inc., the completed new management team appointed by Atari included James D. Fisher (Jim Fisher) as VP marketing (replaced the departed Neil Harris); Lew Brown (Lewis Brown), previously of the Good Guys, Pacific Stereo, and Home Express, as VP merchandising (replaced the departed Sherman Langer); William Turner (Bill Turner), previously with Bullocks/Bullocks Wilshire, as VP store operations (replacement for the departed Richard Fountain); and Howard Cohn as VP finance.  (Atari VP finance and CFO Greg Pratt additionally remained responsible for Federated Group operations (as general manager?), and Atari VP administration and secretary Garry Tramiel additionally remained Federated Group CEO.)

Winter/Spring: For the 7800 Atari shipped: Touchdown Football (Imagineering), Impossible Mission (Computer Magic), Crack'ed, Crossbow (Imagineering), Ace of Aces (Imagineering), Tower Toppler (Hewson)

Winter/Spring: For the 2600 Atari shipped: Secret Quest (DeFrisco Entertainment for Axlon)

Winter/Spring?: For the ST Atari Corp. (U.K.) Limited released: Go-Moku/Renju (Bray Research), Backgammon (Bray Research), Bridge (Bray Research), Atari Grand Prix (Paradox), Tempest (Paradox)

April 3: Date of Atari (U.S.) 1989 Distributor Price List, in which Atari announced or again promised, for the 2600: Double Dunk (May), Ikari Warriors (title by SNK) (Sept.), MotoRodeo (4th Qtr), Off The Wall (July), Radar Lock (3rd Qtr), Road Runner (August), Street Fight (3rd Qtr; never shipped), White Water Madness (4th Qtr; never shipped); for the 7800: Super Huey (May), Commando (Sept.), Ikari Warriors (title by SNK) (4th Qtr), Jinks (by Softgold) (August), Mat Mania Challenge (4th Qtr; previously: Atari Team Wrestling), Mean 18 Ultimate Golf (title by Accolade) (Sept.), Ninja Golf (4th Qtr), Planet Smashers (4th Qtr), White Water Madness (4th Qtr; never shipped), Xenophobe (title by Bally Midway) (August); for the XE: Deflektor (August; never shipped), MIDI Maze (by Xanth F/X) (Sept.; never shipped), Commando (Sept.; never shipped), Super Football (Sept.; never shipped), Tower Toppler (previously: Nebulus; title by U.S. Gold) (Sept.; never shipped), Xenophobe (title by Bally Midway) (Sept.; never shipped)

April 4: Atari's The Federated Group, Inc. subsidiary announced the immediate closure of 15 of its 58 stores, including 8 stores in California (La Puente, Fresno, Modesto, Stockton, Sacramento, San Jose, Pinole, Colma), 4 stores in Arizona (Phoenix and Tuscon) and 3 stores in Texas (Ft. Worth, El Paso, San Antonio), the closure of its regional headquarters and warehouse in Dallas Texas, with all inventory, marketing, warehousing, personnel and other headquarter operations consolidated to the City of Commerce CA and Sunnyvale (Atari headquarters) CA locations, and 400 layoffs (180-200 in California).  Jim Fisher was VP marketing.  Federated said it would now concentrate on the Southern California market, where it had 21 stores, along with Sacramento, Dallas and Houston.  A regional office and warehouse remained in the City of Commerce CA.  Federated now operated 43 stores.  Gregory A. Pratt was Atari CFO. (PR; LA Times 4/5)

April 6: Max Bambridge remained Atari director for international sales and marketing. (source

April 10-13: At the Spring COMDEX in Chicago, Atari introduced the Stacy Portable Computer (to ship in three configurations: Stacy (1 MB RAM), Stacy2 (2 MB RAM), Stacy4 (4 MB RAM), and introduced the Portfolio Hand Held Personal Computer (running DIP OS 2.11; $399).  For the Portfolio Atari introduced: Smart Parallel Interface, Serial Interface, Memory Expander Plus, PC Card Drive, AC Adaptor, 32K Memory Card, 64K Memory Card, 128K Memory Card.  Atari also introduced the Megafile 44 to the U.S. and introduced Wordflair by Blue Chip International (eventually released by Goldleaf Publishing).  Also featured: the Mega and ST product lines, and the Atari PC4 (running Microsoft Windows on MS-DOS Version 3.3), and DeskSet II for the ST.  (The prototype "TT" was not shown; neither was the PC5 as Atari had announced in advance of the show.)  In the Atari Computer division (Atari "U.S." Corp.), Mike Dendo was VP sales and Joe Mendolia was VP marketing.  Antonio Salerno was Atari director of software marketing (3rd party computer software development).

April: Atari Entertainment Electronics Division (Atari "U.S." Corp.) president Mike Katz departed the company. (for date: CornellAlumniNews 1989 p57Ron Stringari, previously Atari Entertainment Electronics Division vice president of sales and merchandising, would be promoted to president of the division, which would now be known as the Atari Entertainment division. 

April?: For the XE Atari shipped: Crossbow (Sculptured Software), Karateka (Sculptured Software), Summer Games, Airball (The Softworks Factory), Thunderfox.  These would be the last game cartridges released by Atari for the XE.

April: Atari released the May/June Premier issue of Atarian magazine, "the official magazine of the Atarian Video Game Club sponsored by Atari (U.S.) Corp." (source for date)  Published by Atari Explorer Publications Corp., David H. Ahl, Publisher/Editor, in support of the 2600, 7800, and XE game systems.

April: In Italy, Roberto Cazzaro joined Atari Italia S.p.A. as director, software strategy.

Spring?: Atari shipped the Mega 1 ST computer (Europe).

May 5: Roy Good remained at Atari (VP product engineering (product development)). (source)

May: Atari shipped the Atari Transputer Workstation (ATW800) (Europe).

May: Atari launched the PC4 in West Germany. (source)

May?: For the 2600 Atari shipped: Double Dunk

May?: For the 7800 Atari shipped: Super Huey

May: For the XE Atari shipped: AtariWriter 80.  This would be the last release by Atari for the XE.

May: Richard Miller, previously Atari Corp. (U.K.) Limited Technical Manager, became Atari Director of Research and Development, replacing VP product engineering (product development) Roy Good who departed the company (to Versyss Corporation). (source for timing; also see 1991 proxy)   Gary R. Lawman, previously of Personal Robots Limited, would join Atari Corp. (U.K.) Limited as technical manager (replacing Miller in the role).

May: Samuel W.L. Chin, previously Atari VP, became Atari Vice President - Manufacturing Operations (1991 proxy), replacing Atari VP manufacturing operations and Atari Computer division general manager Vince Giammatteo who departed the company.  August Liguori previously Atari "U.S." Corp. VP for operations, became Atari "U.S." Corp. VP and general manager, Atari Computer division, replacing Giammatteo in the role).  (Sam Tramiel remained Atari "U.S." Corp. president.)

May: Atari was joined as a co-plaintiff in a patent infringement action against Nintendo, now entitled Atari Games Corporation, Tengen, Inc., and Atari Corporation v. Nintendo of America, Inc., et al. (Case No. C88-4805 FMS) in the Federal District Court for the Northern District of California. In its complaint, Atari joined Atari Games in alleging that Nintendo had infringed upon U.S. Patent No. 4,445,114, "Apparatus for Scrolling a Video Display," issued to David R. Stubben (of Atari, Inc.) on April 24, 1984.

May 16: Ellen W. McBride joined Atari as Assistant Secretary.  (McBride was the daughter of Atari director Leonard Schreiber.)

May 16: Annual Meeting of Shareholders of Atari Corporation.  Six were elected to the board of directors: Jack Tramiel (Chairman), Sam Tramiel, Samuel W.L. Chin, Leonard I. Schreiber, Gregory A. Pratt, Michael Rosenberg 

May 16-18: Atari exhibited an ST desktop publishing system, the Portfolio, and the PC4 at the Corporate Electronic Publishing Systems (CEPS '89) show in Chicago.

May 31: Atari announced it would introduce the new Atari Portable Entertainment System (would ship as: Lynx) at the Consumer Electronics Show on June 3 in Chicago.

June 3: Date of Atari's Hardware Technology Assignment and License Agreement with Epyx Inc., and Atari's Software Production and Distribution License Agreement with Epyx Inc.

June 3-6: At the Summer CES in Chicago, Atari introduced the Atari Portable Color Entertainment System (APCES or PCES; developed by Epyx; previously: Epyx Handy; would ship as: Lynx) at 11 a.m. in the Lenox Lohr Room, McCormick Place East, along with 6 game titles for the PCES: California Games (by Epyx; to ship with the system), Blue Lightning (by Epyx), Time Quests & Treasure Chests (by Epyx; would ship as: Gauntlet: The Third Encounter), Gates of Zendocon (by Epyx), Impossible Mission (by Epyx; would ship as: Electrocop), Monster Demolition (by Epyx; would ship as: Rampage).  The PCES would run on on six AA batteries, an AC adapter, or a cigarette lighter adapter, and was to ship Sept. 1989.

Atari announced they would ship "more than 20 new game cartridges" by December 1989 for the 2600/7800/XE game systems, under the slogan: "Atari Advantage: Great Value... Great Games."  Atari introduced the G1 Light Gun for the 2600/7800 (never shipped; Atari would supply the XG-1 instead).  Introduced/featured/announced from Atari for the 2600: Off The Wall, Road Runner, Radar Lock, Ikari Warriors, White Water Madness (never shipped), Street Fight (never shipped), MotoRodeo, Sentinel, Shooting Arcade (never shipped), BMX Simulator (would ship as: BMX AirMaster); for the 7800: Barnyard Blaster, Sentinel, Commando, Ikari Warriors, Xenophobe, Planet Smashers, Ninja Golf, Mat Mania Challenge, White Water Madness (never shipped), Mean 18 Ultimate Golf, Jinks, Tower Toppler; for the XE: Commando (never shipped), Super Football (never shipped), Tower Toppler (never shipped), Xenophobe (never shipped), MIDI Maze (never shipped), Deflektor (never shipped).  At the Atari Entertainment division: Bob Harris remained marketing director, Ron Stringari remained president.

Making its "official domestic release" Atari featured the Atari PC4, and Atari featured and marketed the ST computer for musicians. ("The Atari ST Computer has the Winning Package")

Finally, the Atari Consumer Products division (the former Hartech U.S.A., Ltd.) introduced a line of calculators which would include: CC90R ExecuCard (Solar; previously released by Hartech), CC90B ExecuCard (Solar; previously released by Hartech), CC91R ExecuCard (Solar; previously released by Hartech), CC91B ExecuCard (Solar; previously released by Hartech), CC91G ExecuCard (Solar; previously released by Hartech), CC92 ExecuCard (Solar; previously released by Hartech), CC180 Desk Top Calculator (Value Line), CC181 Electronic Calculator (Value Line), CC190 Junior Desk-Top Auto Recall Calculator (32-Step Auto Recall; previously released by Hartech), CC192 Mini Card Auto Recall Calculator (32-Step Auto Recall; previously released by Hartech), CC193 Dual Power Tiltable Calculator (Specialty), CC1010 Professional Desk-Top Auto Recall Calculator (32-Step Auto Recall), CC-1800 Compact Wallet Auto Recall Calculator (32-Step Auto Recall), CC-1200 (Lap Top Style 12-Digit), DB-2100R Data Bank (Electronic Memo Banks), DB-2200 (Electronic Memo Banks), DB-2300 (Electronic Memo Banks), DB 2400 Auto Dialer (Electronic Memo Banks), DB 2500 Easy Use Direct Entry Desk Top Model (Electronic Memo Banks), DMP2000 Hand Held Printer With Desk-Top Features (Electronic; previously released by Hartech), DMP 2002 Full Feature Desk Top Printer, S300 Programmable Scientific Calculator (Specialty), S310 10-Digit Scientific Calculator (Specialty)

June 12: Date of Atari's OEM Purchase and Distribution Agreement with Epyx Inc.

June 12: Chris Roberts became User Group Coordinator at Atari "U.S." Corp. (replacing the departed Cindy Claveran).

June?: Atari shipped the 7800 PAL versions (thick rainbow design), with Asteroids built-in, boxed with two Joypad controllers (CX78).  7800 PAL versions would include: PAL B version for Europe (West Germany), PAL I version for the UK (source) (source)

June?: Nicko van Someren joined Perihelion Ltd.

June 17-20: Atari featured the new Stacy and also showed the Hotz MIDI Translator and the Mega and ST computers at the NAMM Music & Sound Expo in Chicago.

June 21: The Federated Group, Atari's chain of 40 electronics stores, announced it had agreed to pay $12.1 million to as many as 15,000 employees and job applicants who were required to take polygraph tests.  Gregory Pratt, chief financial officer for Atari Corporation, said the tests were discontinued shortly after Atari bought the Federated Group in 1987. (AP)

June 21: Date of Atari's Manufacturing Services Agreement with Epyx Inc.

June 23-25: Atari Show at the West Hall, Alexandra Palace, London.

Month?: For the Mega and ST Atari shipped: Robotron: 2084

Month?: In the Netherlands, Jurek Ceglarek joined Atari (Benelux) B.V. where he would be customer support manager.

Month?: In the UK, engineer Timothy Dunn, previously of Anamartic Ltd., joined Flare Technology Limited.

July 24: Pursuant to a tender offer, Time Incorporated acquired a controlling majority of the outstanding stock of Warner Communications Inc. (59.3%), and the name of Time Incorporated was changed to Time Warner Inc.

July 28: Atari Computer division (Atari "U.S." Corp.) marketing VP Joe Mendolia departed the company. (source)

July 28?: Atari Computer division (Atari "U.S." Corp.) vp of sales Mike Dendo departed the company. (source)

July 28: Atari "U.S." Corp. User Group Coordinator Chris Roberts departed the company. (source)

July 31-August 4: Atari featured the ATW800 at the ACM SIGGRAPH computer graphics convention in Boston.  Frank Foster was Atari's director of Specialty Markets. (source)

August 2: Conner Peripherals had announced that it was selling a supply of low-profile 20 MB and 40 MB 3.5-inch disk drives to Atari for the coming Atari Stacy laptop portable computer. (NewsBytes)

August 14: Atari's plans were to market the Atari Portable Color Entertainment System (APCES or PCES) as: Lynx (Atari 10-Q filed 8/14/89 for quarter ended 7/1/89)

August: Jim Fisher (previously of The Federated Group) joined the Atari Computer division (Atari "U.S." Corp.) as VP of Marketing and advertising (replacing the departed Joe Mendolia).  Fisher would also serve as interim head of sales, replacing departed VP sales Mike Dendo. (source)

August: Atari development engineer Jose Valdes departed the company.

August 17: In the civil trial ruling resulting from a lawsuit brought against Atari by former The Federated Group president Keith Powell and SVP Marrill Lyons, Orange County (CA) Superior Court Judge Jack K. Mandel ordered Atari to pay Powell $260,000 and Lyons $175,000 in withheld severance pay, with interest, along with withheld life insurance benefits, bringing the total value of the verdict against Atari to about $600,000.  The judge denied punitive damages against Atari, however. Atari would appeal the ruling. (LA Times 8/18)

August 19-20: At the World of Atari show in Dallas Atari was represented by EVP business development Sig Hartmann and Jay Crosby and featured the Portfolio and the PC4 IBM clone.

August 21: Robert Brodie (Bob Brodie) joined Atari "U.S." Corp. as manager of user group services (replacing the departed Chris Roberts).  Brodie would report to Atari "U.S." Corp. general manager, Atari Computer division Augie Liguori, but be supervised in most matters by Atari EVP business development Sig Hartmann.  (source, source)

August 25: Atari announced a just-completed 3-day conference in Monterey CA, sponsored by Atari and Epyx, for developers for the 7800 and the Lynx; over 100 attended.  Ron Stringari remained president of the Atari Entertainment Division

August 25: Ted Maciejewski was Atari National Field Service Manager (source), having replacing the departed Randy Hain.

August 25-27: At the (3rd) Düsseldorf Atari Messe, West Germany, organized by Atari Computer GmbH, Atari introduced the TT model TT030 (16 MHz; 2MiB RAM; 30 MB HD; to run Atari "TOS 030" (would ship as: TOS 3; not shown); about 6500mk) and promised (but did not show) UNIX System V for the TT, introduced the 1040STe (1600mk), launched the PC5/EURIX (with the German variant of UNIX V/386 Version 3.2), introduced the Portfolio (to ship in October; around 800mk), again promised the Stacy (prototype shown with 4 MiB RAM and 40MB HD; plans called for initial units with 1 MiB RAM and 1 726K floppy for around 4000mk; a 20MB HD model would also be available), showed the Hotz MIDI Translator, and previewed the Portable Color Entertainment System (would ship as Lynx; to ship in 1990 in West Germany).  Also featured: 1040STFM (1300mk).  145 3rd party developers and over 35,000 people attended the show.  Alwin Stumpf was Atari Computer GmbH general manager. (source; source; source; source)

August 29: Atari France headquarters were severely damaged by fire. (source; source The unit would swiftly re-establish operations at: 79, avenue Louis Roche, Gennevilliers (near Paris)

August 30: Time Warner Inc. beneficially owned 24.6 percent or 14.2 million common shares of Atari Corporation.

Summer/Fall: For the 7800 Atari shipped: Dark Chambers (Sculptured Software), Fight Night (Imagineering), Xenophobe (BlueSky)

Summer/Fall: For the 2600 Atari shipped: Road Runner, Dark Chambers, Off The Wall (Axlon), Radar Lock, BMX AirMaster

September 8: Atari had announced that Rainbow TOS ($99.95; TOS 1.04; previously known as TOS 1.4) was available as an upgrade for all Mega and ST computers.  (ROM date: April 6, 1989; release notes date: August 7, 1989)  Augie Liguori was V.P. and General Manager, Atari Corporation. (source)  (actually, Liguori was Atari "U.S." Corp. VP and general manager, Atari Computer division.)

September 13: Atari announced the release of the Portfolio ($399.95).  James Fisher remained Atari Computer division (Atari "U.S." Corp.) VP Marketing and advertising. (Atari PR 1/4/90; NewsBytes)

September: Atari shipped the 1040STe (West Germany) and the Megafile 44.

September: Atari France would divide its operations into two divisions: Atari Business Computer (ABC), headed by Sam Mamane, would handle the Mega ST, 1040ST, Stacy, PC compatibles, TT, vertical solutions, etc.  Atari Grand Public (AGP), headed by Daniel Hammaoui, would handle the 520STe, XE, and all game systems.  Both divisions would handle the Portfolio and Stacy. (source Elie Kenan remained Atari France S.A. PDG.

September: In West Germany, Atari Computer GmbH Technologiezentrum (Technology Center) group leader hardware management Frank Schwarzlos departed the company (to Siemens).

September 14: In Switzerland at Atari (Schweiz) AG, the changes executed on December 1, 1988 were registered. (source)  Atari (Schweiz) AG software marketing manager Andreas Huber officially departed the company (to found multimedia-online.ch AG).

September 25: August Liguori, previously Atari "U.S." Corp. VP and general manager, Atari Computer division, would be promoted to (corporate) Atari VP.  H. Michael (Mike) Morand, previously of AST Research, joined Atari as President of the Atari Computer division (replacing Liguori in the role). (source)  (Sam Tramiel remained Atari "U.S." Corp. president.)

September 27-October 1: At the 12th annual Personal Computer Show (formerly: PCW Show) at Earl's Court in London, Atari launched the ABC 286 (with 3.5" floppy; £599.99) and ABC 286/30 (with 30 MB HD and monochrome monitor; £899.99), launched the Stacy (1 MiB RAM and 20MB HD; £1,299), previewed the TT, and featured the Atari Transputer Workstation.  Most of the Atari exhibit space was devoted to demonstrating standard business applications on PCs and STs, plus the British-designed Portfolio palmtop.  (Atari did not show the 1040STe.)

September 28: In Switzerland regarding Atari (Schweiz) AG, departed general manager Marco Guerra was registered to no longer be a director.  (source)

October 2: Richard Miller, previously Atari Director of Research and Development, was promoted to Atari VP Technology (1990 Proxy p4), assuming the responsibilities of VP production engineering Dan Morris who departed the company (to Integrated Device Technology).

October 8: In Israel, Atari established Atari Computers Ltd. (new research & development facility)

October?: Bill Crouch joined the Atari Computer division (Atari "U.S." Corp.) as vice president of sales (replacing the departed Mike Dendo).

October: Third and final issue of Atarian magazine.  New/upcoming games from Atari previewed for the 2600: Sentinel, Fatal Run; for the 7800: Sentinel, Fatal Run, Ninja Golf, Planet Smashers

October: Atari senior software engineer Lane Winner departed the company.

October: Engineer Tracy Hall, previously proejct designer at Mattel Toys, joined Atari as senior design engineer.

October: Atari France shipped the Portfolio and the 520STe. (source)

October 16-20: Atari Computer GmbH exhibited at Systems 89, the 11th International Trade Fair and International Congress for Computers and Communications, held in Munich West Germany. (source Atari launched the ABC 286-30 computer and the PCM145, PCC1415, and PCC1425 monitors at the show. (source; source)

Fall: Ian Kennedy remained general manager of Atari (Canada) Corp.

Fall: Flare Technology Limited engineer Martin Brennan was contracted by Atari to complete the design work on an existing Atari project that Brennan would designate as "Panther".  Brennan was hired by Atari VP Technology Richard Miller. (source; source)

Fall: Under the new ARC label, Atari Corp. (U.K.) Limited released Hellraider (by Frames) versions for ST, Amiga, PC; Prince (by Frames) versions for ST, Amiga, PC; Star Breaker (by Frames) versions for ST, Amiga, PC; Armada (by Turcan) versions for ST, Amiga, PC; Borodino (by Turcan) for ST (ST version previously released under the Atari label), Amiga, PC; Enterprise for ST.  (ARC was a project of ST line product manager Darryl Still and software development manager Robert Katz.)

November 1: Atari EVP business development Sig Hartmann departed the company (to Televideo).  John Feagans, previously Atari director of software technology (TOS architect, 7800 development tools), would become Atari Technical Product Manager (Portfolio).  Antonio Salerno, previously director of software marketing, would be promoted to Atari VP Applications (essentially additionally assuming the role of Hartmann).  Charles Cherry, previously of Antic, would join Atari as ST-TT Applications Manager (new developer support position, reporting to Salerno).  J. Patton would become ST-TT developer technical support contact (replacing Feagans in the role).

November 2: In San Jose CA, the Vanishing Children's Alliance presented and demonstrated an Atari computer system that would be used to expedite poster and data dissemination campaigns.  Greg Kranich, an officer with the San Jose California Police Department, had set up the system.  The computer system, including Mega 4, hard drive, and laser printer, was donated to the program by Atari.  Mike Morand remained Atari Computer Division (Atari "U.S." Corp.) president.

November 8: Date of Agreement for Sale of Assets among Silo California Inc., The Federated Group, Inc. and Atari Corporation.

November 9: Atari said it had agreed to sell 26 of its Federated Group consumer electronics stores to Silo Inc., a Philadelphia-based electronics retailer. Silo would take over 21 Federated stores in Los Angeles and Orange counties and 5 in San Diego. Atari officials said discussions were continuing with buyers for its 14 remaining stores in Texas, Kansas and Arizona. (NYT 11/10; AP 11/10)

November: Donald A. Thomas, Jr. (Don Thomas), most recently Advertising-Marketing Manager at Atari's Federated Group (departed earlier in 1989), returned to Atari as Portfolio marketing manager, Atari Computer division (Atari "U.S." Corp.).

November 13-17: At the fall COMDEX in Las Vegas, using the motto "A Computer for Everyone", Atari featured the Portfolio, Stacy ($1,500), and a desktop publishing package (Mega 4 ST, Megafile 30, SLM804, DeskSet II; $4,399), introduced the 1040STe Personal System to the U.S., introduced the ABC 286 to the U.S., showed a 520STe, previewed the TT, and also featured the Megafile 44.  (Atari did not show the ATW800.)

November 21: U.S. launch event for the arrival of the Lynx ($179.99 with California Games (Epyx), ComLynx cable, AC adapter) was held by Atari for members of the press and financial community at 8 a.m. at the Marriott Hotel, New York City.  Available launch titles sold separately for the Lynx included: Blue Lightning (Epyx), The Gates of Zendocon (Epyx), Electrocop (Epyx), Chip's Challenge (Epyx).  Sales through the end of 1989 would be limited to New York city area retail and department stores.  Ron Stringari remained president of the Atari Entertainment division.

December 7: Atari filed a lawsuit in U.S. District Court in Los Angeles against Nintendo and PepsiCo regarding a $22 million joint magazine ad campaign showing Nintendo's Game Boy hand-held video toy with a screen featuring a color picture of Super Mario drinking a Pepsi Cola in a Santa suit.  Unlike the full-color Atari Lynx, the Nintendo Game Boy's display in reality was black-and-white only.  "Nintendo and PepsiCo have intentionally and willfully embarked on an advertising program designed to mislead prospective purchasers of handheld, portable, programmable video games into believing that the Nintendo game contains a color screen when it does not," according to the suit.

December 8: Atari and Pepsi reached a partial settlement regarding the lawsuit filed the previous day by Atari, as PepsiCo accepted responsibility for an ad in the Dec. 8 People magazine. Pepsi also agreed to run no future ads claiming that Nintendo's "Game Boy" comes with a colorized screen, except for a full-page layout already set to appear in the following week's issue of People. Atari was seeking unspecified damages in its suit.  No trial date had been set.

December: In the UK Atari shipped the 1040STe, the Stacy2 (2MiB RAM, 20MB HD; £1,299) and the Stacy4 (4MiB RAM; 40MB HD; £1,799). The Stacy (1MiB RAM) was promised to ship early 1990.  (source)

December 18: The Atari Consumer Products division (calculators) would be shut down.  David Harris, previously Atari Consumer Products division president, would become Atari Computer division (Atari "U.S." Corp.) EVP sales (interim head of the division), as Atari Computer division president Mike Morand departed the company.

December: All 16 The Federated Group electronics stores in Houston and Dallas were being closed and their stock liquidated, according to Western Liquidators, which had bought the stores' inventory from Atari.  In Houston about 400 employees were laid off at the city's 8 stores.  Liquidation sales were to be completed in 4 to 5 months. (UPI 12/20)

Dataquest estimated that Atari had 4.1% of the 1989 personal computer worldwide market share, and 3.4% in the U.S., as measured in units shipped.

Atari had produced around 70,000 Lynx consoles for the U.S. Christmas market. (NewsBytes)

[In 1989 in West Germany Atari] sold 30,000 Mega ST2 and Megas ST4 models.  Also in 1989, 100,000 Atari Computers were sold in Poland. Among these were 40,000 STs and the other 60,000 were Atari 8-bit computers.  (Alwin Stumpf interviewed at CeBIT'90)

In Mexico, Atari de México sold almost 30,000 video machines (2600, 65XE) in 1989. (source)

1990
January 4: Atari Computer (Atari "U.S." Corp.) announced the Portfolio Developer Starter Kit (Portfolio computer, a Smart Parallel Interface, two 128K memory cards, an AC adapter, a technical reference guide, emulator software, one year of technical support).  More than 150,000 Portfolio palmtop computers had been sold since the system's September 1989 release.  David Harris was Atari Computer division (Atari "U.S." Corp.) EVP sales; Antonio Salerno was Atari VP applications. (PR)

January 5: Date of Atari's License Funding and Sale Agreement with Epyx Inc.

January 6-9: Adjacent to the Winter CES in Las Vegas, at a private hospitality suite in the nearby Mirage Hotel, Atari promoted the Lynx ($180) and Portfolio ($399.95) by emphasizing a rebuilding of its distribution network, and by courting potential 3rd-party developers with newly-available development systems for both Lynx and Portfolio.  Five games were currently available for the Lynx, with more than 25 new titles from Atari and 3rd-party developers promised during 1990.  Atari also announced an agreement with Atari Games Corporation that would bring up to 35 Atari Games arcade titles to the Lynx.  Ronald Stringari remained Atari Entertainment Division President.  Andy Marken was Atari spokesman.  (NewsBytes)

January 10: Warner Communications Inc. (WCI) became a wholly owned subsidiary of Time Warner Inc., completing the merger of Time Incorporated (now Time Warner) and WCI.

January: As announced in November 1989, 23 of Atari's southern California leasehold interests (Federated locations) were sold to Silo Holdings Ltd., a Pennsylvania based chain of consumer electronics stores.  Atari's The Federated Group, Inc. would be operationally shut down.  Atari VP Treasurer and Assistant Secretary Steven M. Kawalick would additionally become The Federated Group, Inc. CFO and secretary, replacing Howard Cohn who departed the company.  (Atari VP administration and secretary Garry Tramiel additionally remained Federated Group CEO.)

Atari Corp. logo Atari Technology Corp.
Tramel Trading Limited
Atari Explorer Publications Corp.
Styra Semiconductor Corporation      

January: David Harris, previously Atari Computer division (Atari "U.S." Corp.) president, would become Atari SVP International Division, replacing director for international sales and marketing Max Bambridge who would depart the company.  Meade Ames-Klein, previously of the Koala Springs beverage company, would join Atari "U.S." Corp. as Entertainment Division president, replacing Ron Stringari who departed the company (source), as well as Atari Computer division president (replacing Harris in the role). (source, source, source (Sam Tramiel remained Atari "U.S." Corp. chairman/CEO.)

January: At the Winter NAMM in Anaheim CA, using the theme "Beyond MIDI. The Next Generation From Atari" Atari featured the ST product line (especially the Stacy), the Hotz MIDI Translator, debuted MIDI Magazine, introduced the Atari MIDI-Tasking System, and also showed the Lynx and Portfolio.

January 26-30: Atari introduced the Lynx to the UK at the British International Toy and Hobby Fair.  The Lynx would not ship in the UK until late March/early April at the earliest. (NewsBytes)

Winter: Atari shipped the Megafile 44 in the U.S.

Winter?: For the ST Atari Corp. (U.K.) Limited released: Bridge Tutor (Bray Research)

Winter?: Ron Beltramo, previously of Koala Springs, joined the Atari Entertainment division as VP marketing, replacing Bob Harris who departed the company. 

Winter: In West Germany, the Atari Computer GmbH Technologiezentrum (Technology Center) in Braunschweig (Brunswick) on Julius-Konegen-Straße was shut down, and division managing director Helmut Joswig departed the company. 

Winter?: In Tel Aviv Israel, Gideon Amir, founder of Advanced Semiconductor Technology (AST), would join Atari to establish and head a small research and development engineering operation (essentially replacing the Atari Computer GmbH Technologiezentrum (Technology Center) in Braunschweig (Brunswick) Germany), located at: Atari Computers Ltd., 47/7 Golomb St., 46 305 Herzliya (Tel Aviv district).  Amir would report to Atari VP Semiconductor Operations Elton Southard.

February: Atari's Styra Semiconductor subsidiary announced the ST82C21 HEAT Styraset Chip set (never shipped?). "A 16-MHz three-chip set that replaces Chips and Technology's CS8221 NEAT chip set. Compatible with IBM's PC AT and Intel's 80286. Supports systems up to 20 MHz. Avaialble in first quarter 1990. CPU/bus controller, page interleave and EMS memory controller, and data/address buffer implemented in 1.2-micron CMOS technology. Cost (10,000s): $19.95." (Computer v23n2 Feb90 p90)

February: Medical Entertainment Systems was the exclusive distributor of Atari products in the health care community, and was in the process of establishing video game rental operations at 149 hospitals nationwide. Patients would be able to rent an Atari Lynx unit, complete with software games, for $7 a day.  The first hospitals to receive the Lynx units included St. Vincent's Hospital, Bridgeport, CT; Walker Memorial and Avon Park in the Orlando, FL area, Freehold Hospital, Freehold, NJ, and Mercy Hospital in San Diego. (NewsBytes)

March 5: Atari had approximately 1,420 employees including 170 in engineering and product development, 320 in marketing, sales and distribution, 710 in manufacturing and production, and 220 in general administration and management. (10-K for 1989)

March 9-11: At Atari Computer Expo ("Atari Expo" or "World of Atari Expo") conducted by Atari in the ballroom of the Queen Victoria Building, Sidney Australia, Atari Computers Pty Ltd (Atari Australia) launched the 520STe/1040STe and the Lynx, and also featured the ATW800, Portfolio, Stacy, PC4, and PC5.  The show also featured entertainment by leading Australian musicians from groups such as Icehouse and Sirocco. At Atari Computers Pty Ltd: Nigel Shepherd was managing director, Gillian Franklin was Marketing Manager, Alistair Campion was National Manager.  More than 4000 attended.

March 10: Atari Corp. (U.K.) Limited launched the 520STFM Discovery Pack (£299.99 with FirST BASIC, NEOchrome, S.T.O.S., ST Tour, Carrier Command, Outrun, Space Harrier, Bomb Jack, Discover the Atari ST book) (NewsBytes)

March 14: The name of Tramel Trading Limited was changed to: Liquid Crystal Systems Technology Corporation.  Atari had preliminary plans to purchase an old Commodore plant in Philadelphia, PA, to build liquid crystal display (LCD) units. It would be a $5.2 million dollar plant, with 200 jobs.  (Atari would back out of these plans.)

Atari Corp. logo Atari Technology Corp.
Liquid Crystal Systems Technology Corporation
Atari Explorer Publications Corp.
Styra Semiconductor Corporation

March 15: Atari Explorer Publications Corp. (David Ahl and Betsy Staples) was shut down by Atari, and Atari Explorer magazine went on hiatus.  Jim Fisher remained Atari Computer division (Atari "U.S." Corp.) VP Marketing and advertising.

Atari Corp. logo Atari Technology Corp.
Liquid Crystal Systems Technology Corporation
Styra Semiconductor Corporation

March: Styra Semiconductor Corporation VP engineering Ira Goldstein would act as head of the unit, replacing president/CEO Lynn Reed who departed the company. (Reed would establish Letni Semiconductor Inc. on 4/18/1990.)  Goldstein would now report to Atari VP semiconductor operations Elton Southard.

March 16: (Friday) Some 30 people, or 15% of the Atari "U.S." Corp. staff, were laid off.  The cuts came among office, sales, and shipping workers. (NewsBytes 3/20)  Meade Ames-Klein was Atari "U.S." Corp. president (source) (and also remained Atari Entertainment division president).

March 21-28: At CeBIT '90 in Hanover, Atari introduced the ABC 386SX/40 (3798mk) and featured the latest Model 4.5 of the ATW800 Atari Transputer Workstation (a Motorola 68000 and at least three Inmos Transputers; 10MiB RAM minimum), again promised the TT030 (2 MiB RAM; 40MB HD; to ship in West Germany in May 1990), and introduced the TT/030X (desktop configuration; 6 MiB RAM; 80MB, 120MB, or 170MB HD; to ship November 1990; never shipped) with ATX (Atari UniSoft UNIX System V Release 3.1 for the TT/030X; ATX was shown running on a TT030/2 expanded to TT/030X specifications.).  Atari promised to introduce a third TT model, the TT/X (tower configuration including multiple VME slots) in August 1990.  Atari also introduced Atari-Net (ethernet for STs, TTs and PCs; never shipped).  Atari promised the Lynx would ship in the UK and Europe by the end of the month, and also featured: 1040STe, Stacy, CDAR504, Portfolio.  For the Portfolio Atari previewed: extended DOS utilities (would ship as: DOS Utilities HPC-701); financial calculator (would ship as: Finance Card HPC-702); scientific calculator (would ship, to Europe only, as: Science Card HPC-703); and two games packages - Mindgames (including backgammon, draughts and reversi; never shipped) and Portfolio Chess (HPC-750). (source; source; source)

March 23: In Germany at Atari Computer GmbH, Willy Schulz was sales director for East Germany; Klaus-Peter Kuschke was Sales Manager Consumer Products. (source)  

March 28: Atari announced that production of Atari Explorer magazine would be taken in-house at Atari headquarters in Sunnyvale CA.  Jim Fisher remained Atari Computer division (Atari "U.S." Corp.) VP Marketing.

Winter/Spring: Atari Corp. (U.K.) Limited established the Atari Research Centre, Cambridge (ARCC), located at: 8/9 Bridge St, Cambridge.  ARCC would essentially take over the business of Perihelion Ltd.  ARCC staff would include Martin Oldfield (source), Martyn Gilbert (source) (head of the unit), Nicko van Someren.  Perihelion Ltd. would shut down.  Separately, Perihelion Software Limited, developer of HeliOS, would remain in business.

April 3: In the court case brought by Atari on August 26, 1988 against Goldman Sachs, Ernst & Whinney, and several individual associated with The Federated Group, U.S. District Court for the Northern District of California judge James Ware entered an order granting all defendants' motions for summary judgment against Atari's claims of fraud.  The court would proceed to deliberate on the defendants' counterclaims against Atari regarding indemnity.

April 11: The name of Atari "U.S." Corp. was changed to: Atari Computer Corporation.  (Meade Ames-Klein remained Atari Entertainment Division president and Atari Computer Corporation president.)

April: Ken Jacobsen was Portfolio Applications Manager at Atari (having replaced Jim Kennedy, who had replaced Rick Meyer as the initial Portfolio product manager).

April: Simon Westbrook, previously Atari Financial Controller, was promoted to Atari Vice President - Corporate Controller.

April 17: The Business Software Alliance (BSA) announced that criminal proceedings for suspected copyright infringement had commenced against  Atari Taiwan Manufacturing Corp. and against Pacific Electric Wire and Cable Company.  The companies were the targets of surprise court-ordered searches conducted by Taiwan police, accompanied by BSA's lawyers and computer experts, where "significant numbers of software copies which BSA believes to be unauthorized" were confiscated.  The software at issue included Ashton-Tate dBASE III Plus database management software and Lotus 1-2-3 spreadsheet software.

April 24: Taro Tokai remained Atari VP and Atari (Japan) Corp. VP and general manager; Garry Tramiel, Atari VP administration, also remained Atari secretary; Samuel W.L. Chin was VP manufacturing operation. (1990 proxy)  

April 27: Atari (Japan) Corp. had started contract production of the Atari Lynx in Taiwan by Taiwan-based electronics maker EFA Corporation.  The Taiwan-manufactured Lynx units were planned for initial shipment to the UK, West Germany, and France, and to all the other countries in Europe by year's end, and to supplement supplies in the U.S. and Japan as well.  To date Lynx had been made only in Japan, and sold about 150,000 units in the U.S. and about 100,000 units in Japan. (NewsBytes)

Spring: Under the ARC label, Atari Corp. (U.K.) Limited released Photon Storm (by Llamasoft) versions for ST, Amiga

May 3: "Possible Violations of U.S. Antitrust Laws by Foreign Corporations" hearing before the Subcommittee on Economic and Commercial Law of the Committee on the Judiciary, U.S. House of Representatives, included testimony by Atari chairman Jack Tramiel.

May 3: In partnership with Flare Technology Limited, Atari Corp. (U.K.) Limited established Arcbase Limited.

May 7: Atari announced the national availability (U.S.) of the Lynx ($179.99), and for the Lynx Atari announced Gauntlet: The Third Encounter (previously: Time Quests & Treasure Chests; developed by Epyx; title by Atari Games via Tengen), along with a Lynx carrying case and car cigarette lighter adaptor.

May 7?: In the U.S. Atari announced the 1040STFM price was lowered to $699, while the Mega 4 price would be lower to $1795.95.  (Prices for the 520STFM and the Mega 2 remained unchanged). (source)

May 12: Atari Corp. (U.K.) Limited announced the Model 4.5 of the Atari Transputer Workstation (ATW) series (replacing Issue 4 machines), now featuring high SCSI (small computer system interface) device transfer rates, the Helios filing system, assembler, Ansi C compiler and a source level debugger, as well as X-Toolkit, as standard facilities.  Promised for later in 1990: support for Ethernet via TCP/IP and NFS (network filing system), along with X-Windows Release 11.4. Gary Lawman was ATW Product Manager. (NewsBytes)

May: Atari announced that Atari Computer Corporation Vice President of Marketing Jim Fisher would be the new editor of Atari Explorer, to replace David Ahl.

May: Adron Beene, previously Atari Assistant Corporate Counsel, was promoted to Atari corporate counsel, replacing Joshua Tropper who departed the company.

May?: Atari shipped the Stacy (4 MB RAM; 40MB HD) in West Germany. (source)

May: Nicko van Someren of the Atari Corp. (U.K.) Limited Atari Research Centre, Cambridge (ARCC) departed the company (to an internship at Xerox PARC Cambridge).

May 15: Annual Meeting of Shareholders of Atari Corporation.  Six were elected to the board of directors: Jack Tramiel (Chairman), Sam Tramiel, Samuel W.L. Chin, Leonard I. Schreiber, Gregory A. Pratt, Michael Rosenberg 

May 24: David Harris was Atari SVP International Division. (source; source; source; source; KR wire story for title) 

May 30: At (the dormant) The Federated Group, Inc., Garry Tramiel remained CEO; Steven M. Kawalick remained secretary and CFO; Richard Bernhardt was the designated contact agent.  Business: "Retail sales of consumer electronics and related items."  Address: 1196 Borregas Avenue, Sunnyvale, CA

May 30: Report that James C. Furnivall, recently treasurer and vice president of acquisitions and divestitures for Atari Corporation, had joined the Newport Beach offices of 3i Capital Corp. as vice president.  (source

June 1: In the UK, the name of Arcbase Limited was changed to: Flare II Limited.  Flair II would include former Flare Technology Limited engineers John Mathieson (director) and Martin Brennan (consultant designer for Atari for "Panther" since fall 1989) with Timothy Dunn (who was also with Perihelion Hardware Ltd. from 1986-1987).  Flair II was charged with completing the "Panther" project for Atari and with starting development of the Atari "Jaguar" project.  Flair II was 80% owned by Atari (source) (and 20% owned by Flare Technology Limited?).  

June 1-3: At the Atari '90 show at the Novotel Exhibition Centre in London, hosted by Atari Corp. (U.K.) Limited, Atari launched the ABC 386SX/40 (16MHz 386SX, 1 MiB RAM, 40 MB HD; £1,499) and launched the 1040STe Extra Pack (£499.99; 1040STe with Productivity bundle (ST-Word, ST-Base, ST-Calc, ST-Graph) and Leisure bundle (FirST BASIC, S.T.A.C., Hyperpaint, Prince)).  Atari also announced it had acquired the exclusive rights to all posters on the London Waterloo/City commuter route in order to promote the Portfolio.

June 2-5: At the Summer CES in Chicago Atari primarily featured the Lynx and the Portfolio, and also featured the 7800, 2600, and 1040STe.  For the Portfolio Atari introduced the RAMcard drive, transfer software for both IBM and Macintosh systems, and 3 new ROMcards: DOS Utilities (HPC-701), Finance Card (HPC-702), File Manager/Tutorial (HPC-704); File Manager/Tutorial would ship with new production Portfolio units.  Atari announced several new games for the Lynx, two to be available summer 1990, and others later in the fall and winter.  Also announced were several games for the 7800 and 2600.  Meade Ames-Klein remained Atari Computer Corporation President and Atari Entertainment Division president.  Also for Atari Computer Corporation: Bill Crouch remained VP of Sales, Jim Fisher remained VP of Marketing, Don Thomas remained Atari Portfolio marketing manager.  Also for the Atari Entertainment division, Ron Beltramo remained vp of marketing. (source, source

June 3-6: Atari did not exhibit at the Spring COMDEX in Atlanta GA, which coincided with the Summer CES.

June 4: Atari (Canada) Corp. introduced the TT to Canada at a downtown Toronto hotel (TT030/2 with 2MB RAM, 40MB hard disk for CDN$3995).  Geoffrey Earle was General Manager of Atari (Canada) Corp. (having replaced the departed Ian Kennedy).

June 16-18: At the Summer NAMM at McCormick Place in Chicago Atari introduced the Hotz MIDI Translator II (HMT52H; $3000)  featured the Hotz MIDI Translator and an Atari MIDI Education Center.  Atari was the only computer company at the show.

June: Atari shipped the Stacy in the U.S. (for FCC Class A Commercial use), and Atari shipped the 1040STe in the U.S. ($699 with color monitor).

Month?: In Spain, Ordenadores Atari S.A. general manager Claude Nahum departed the company.

Month?: In Italy, Atari Italia S.p.A. general manager Marco Guerra departed the company (to Vobis Microcomputer). 

Month?: Alistair Bodin joined Atari Corp. (U.K.) Limited in software development (reporting to software development manager Robert Katz).

Months?: For the 7800 Atari shipped: Commando (Sculptured Software), Mean 18 Ultimate Golf (BlueSky), Jinks, Ikari Warriors (Imagineering), Mat Mania Challenge (BlueSky), Planet Smashers (Datafast Computer Services), Ninja Golf (BlueSky), Basketbrawl (BlueSky)

July 10: In the court case brought by Atari on August 26, 1988 against Goldman Sachs, Ernst & Whinney, and several individual associated with The Federated Group, U.S. District Court for the Northern District of California judge James Ware entered an order dismissing the counterclaims of defendants Ernst & Whinney and Goldman Sachs & Co. against Atari regarding indemnity.

July: Meade Ames-Klein, previously Atari Computer division president and Atari Entertainment Division president, would remain Atari Entertainment Division president. Elie Kenan, PDG of Atari France S.A., arrived in the US to additionally become General Manager of Atari North America (source, source), a new role to encompass Atari Computer Corporation and Atari (Canada) Corp.  Kenan would also become Atari Computer Corporation general manager (replacing Ames-Klein in the role).  (Sam Tramiel remained Atari Computer Corporation president; Geoffrey Earle remained general manager of Atari (Canada) Corp.)

July: Akiva Dar, previously TeleVideo Systems Inc. EVP operations, would join Atari as VP semiconductor operations (which included product engineering as well as R&D at Styra Semiconductor Corporation (Dallas TX) and at Atari's Tel-Aviv, Israel R&D engineering operation, Atari Computers Ltd.), replacing Elton Southard who departed the company. (source)

July: Atari announced that the production TT030 would feature the 68030 running at 32 Mhz (rather than 16 MHz as according to all earlier announcements). (source)

July?: Atari shipped the Portfolio in West Germany. (source; source)

July 17: Charles Cherry, Atari ST-TT Applications Manager, departed the company.  Antonio Salerno remained Atari vp applications.

Summer: At Atari Corp. (U.K.) Limited, Paul Welch, previously sales and marketing manager, would remain sales manager.  Peter Staddon, previously of Reckitt & Colman, joined the company as marketing manager (replacing Welch in the role).

August 9: Atari launched the Hotz MIDI Translator (retail commercial debut) at MIDI-Fest '90, held in the Ballroom of the Beverly Garland Hotel, North Hollywood CA.  Versions would include: Translator (HMT138H), Translator Wing (HMT48W), Translator II (HMT52H).  Speakers/performers included Mick Fleetwood (Fleetwood Mac), Jimmy Hotz, Scott Gershin, Paul Haslinger (Tangerine Dream), and Greg Whelchel and Mark Ritter (Pointer Sisters).  The event was organized by Atari and American Music, a large music store also in North Hollywood.  Frank Foster was Atari director of specialty markets.

August 9: The name of Atari's Styra Semiconductor subsidiary was changed to Atari Microsystems Corporation, and the unit would move from Carrollton (near Dallas) to a new, nearby location: 4115 Keller Springs Road, Suite 200, Dallas Texas.  The unit's expanded role would include primary hardware design, product engineering, and document control responsibility for most of the Atari 68000 family and some of the Atari IBM-compatible family.  Atari senior staff engineer Jim Tittsler had moved to Japan and joined Atari (Japan) Corp. in Tokyo, formerly Atari's primary production engineering operations, and Atari VP and Atari (Japan) Corp. VP and general manager Taro Tokai would depart the company.  Ira Goldstein, previously Styra Semiconductor VP engineering (and acting head of the unit), would become Atari Microsystems general manager (reporting to Atari VP semiconductor operations Akiva Dar).  Tom Ulaszek, previously of Interphase Corp, would join the unit as product engineering manager.

Atari Corp. logo Atari Technology Corp.
Liquid Crystal Systems Technology Corporation
Atari Microsystems Corporation

August: Flight Video, Inc. began offering the Sony Video Walkman and movies, the Atari Lynx and games, and the Nintendo Game Boy and games for rent at major airports in the U.S. (New York Magazine 11/19/1990)

August: In West Germany at Atari Computer GmbH, Dr. Hans Riedl was Head of Software Support. (source)

August 22: Atari announced it had contracted six outside firms to develop a total of 13 new games for the Atari Lynx.  U.S. Gold was to produce Leaderboard (never shipped), E-Motion (never shipped), Rotox (never shipped), GOLD (never shipped), and Italy 1990 (never shipped).  APTI Game Systems had designed Battle Universe (never shipped) and Alternate Earth (never shipped).  Telegames USA was to introduce The Fidelity Ultimate Chess Challenge and Krazy Ace Miniature Golf.  Shadowsoft planned Bugs. Reflex Software planned Cards.  Cyber Labs was to introduce two games. Larry Siegel remained Atari Entertainment division VP software development

August 24-26: The (4th) Atari Messe in Düsseldorf, West Germany, organized by Atari Computer GmbH, was attended by over 43,000 people.  Atari released the TT030 (2, 4, 6, or 8 MiB RAM) for commercial sale, introduced the SLM605 laser printer, and featured/promoted: Mega ST (1, 2, or 4 MiB RAM), ATW800, Portfolio, PC3, ABC 286/30, ABC 286/60 (8/12 and optional 16 MHz), ABC 386SX/40, 1040STFM, 1040STe.  Atari featured ATX (Atari UniSoft UNIX System V Release 3.2) running on a TT/030X prototype (expanded earlier 16 MHz TT030/2 unit), but announced that ATX would be redeveloped as UNIX SVR4 that would run on the TT030. (source; source

September 12: In West Germany regarding Atari Computer GmbH, Helmut Joswig was registered to no longer be a managing director.  (General manager Alwin Stumpf remained the sole registered managing director.)

September: Frank Foster, Atari director of specialty markets (MIDI and graphics products marketing, worldwide), departed the company.

September: For the Lynx Atari shipped Todd's Adventures in Slime World (by Epyx).

September 17: Bill Rehbock joined Atari Computer Corporation as Manager of Technical Support, replacing the departed Charles Cherry.  The Developer Support Group (still headed by VP applications Antonio Salerno), had been shifted from Atari corporate to Atari U.S. (Atari Computer Corporation). (source)

September 22: In the UK the Atari PC range included the PC3 (£499), PC4 (£999), and ABC 286 (£1,099). (New Computer Express #98 p7)

September 27: Atari Corp. (U.K.) Limited launched the 520STe Turbo Pack (£399; 520STe bundled with: FirST BASIC, Hyperpaint 2; Music Maker 2; S.T.O.S.: The Game Creator, Indiana Jones & the Last Crusade, Dragons Breath, Blood Money, Anarchy, Outrun, Super Cycle, Impossible Mission II, Human Killing Machine), to be available starting October 1.

October 2: Atari Corp. (U.K.) Limited announced plans to ship at least 20 new software cartridges for the 7800 by the end of the year, including: Meltdown, Motorpsycho, Ikari Warriors, Basketbrawl, Mat Mania Challenge (NewsBytes 10/2)

October 11: At Liquid Crystal Systems Technology Corporation, Sam Tramiel remained CEO; Garry Tramiel remained secretary and CFO.  Address remained: 1196 Borregas Avenue, Sunnvale, CA.  The Atari subsidiary was an "importer of personal computers and video game systems."

October 12: Elie Kenan, previously Atari France S.A. PDG and General Manager of Atari North America (and Atari Computer Corporation general manager), would remain Atari France S.A. PDG.  Greg Pratt, previously Atari Vice President - Finance and Chief Financial Officer, became Atari Computer Corporation general manager (source) (replacing Kenan in the role).  August Liguori, previously Atari VP, would become Atari Vice President - Finance, and Chief Financial Officer (replacing Pratt in the role).  (Sam Tramiel remained Atari Computer Corporation president; Geoffrey Earle remained general manager of Atari (Canada) Corp.)

October: A criminal indictment for copyright infringement was handed down against Atari Taiwan Manufacturing Corp. and two employees: Kuo Mao Hsing, chief of Atari Taiwan's computer center, and Chen Jian Chung, an employee in the quality control department.  The indictment followed a court-ordered search of the company in April that turned up several suspected unauthorized copies of Ashton Tate's dBase III Plus software and Lotus Development Corp.'s Lotus 1-2-3 spreadsheet program.

October 19: At Atari Computer Corporation, Don Thomas, previously Portfolio marketing manager, would become computer marketing director, assuming the role of Jim Fisher who had departed the company. (source)

October 22: Dell Computer Corporation had announced its new European manufacturing facility, the former Atari consumer products manufacturing plant in the Raheen Industrial Estate on Ennis Road, Limerick, Ireland.  The sale was valued at $1.8 million by Atari. (source; source; Atari 10-K 1991)

October 23-29: Atari Corp. (U.K.) Limited "Atari computer whistle stop tour", where special displays were built into six carriages on a train which visited Bristol, Manchester, Leeds, Newcastle, Glasgow and Birmingham International (during the autumn school holidays), attracted around 20,000 visitors.

Fall: Under the ARC label, Atari Corp. (U.K.) Limited released 9 Lives (by Frames) versions for ST, Amiga; Badlands Pete (by Frames) versions for ST, Amiga; Defender II for ST; Gettysburg (by Turcan) for ST, Amiga, PC.

Fall?: Atari Technical Product Manager (Portfolio) John Feagans departed the company.

October/November: For the Lynx Atari shipped: RoadBlasters (title by Atari Games via Tengen), Zarlor Mercenary (by Epyx), Ms. Pac-Man (title by Namco), Paperboy (title by Atari Games via Tengen), KLAX (title by Atari Games via Tengen), Xenophobe (title by Bally via Midway)

November 1: In Germany, Normen B. Kowalewski joined Atari Computer GmbH as Developer Support Manager, replacing Harald Müller who departed the company. (source)

November 12-16: At COMDEX/Fall'90 in Las Vegas (in the new Sands Expo and Convention Center), Atari introduced the Mega STe Business Computer (up to 4 MiB RAM) and the SLM605 laser printer, launched the TT030 Graphics Workstation in the U.S. (configurations planned for U.S. sales: TT030/2-50, TT030/4-50, TT030/8-80 (2, 4 or 8 MB RAM; 50 or 80 MB internal hard drives)), featured the 1040STe and the Portfolio, and also promoted the 520STFM.  A sample desktop publishing package including Mega STe with 50MB hard disk and SLM605 would list for $2,800.  Also introduced: SC1435, TTC1434 (would ship as: PTC1426) and TTM194 monitors, and FSMGDOS.   

November: For the Portfolio, Atari announced PowerBASIC (HPC-705; Spectra Publishing; a compact version of PowerBASIC for PC, which was formerly Borland's TurboBASIC).  Greg Pratt was general manager, Atari Computer Corporation.  (source)

November 17: In Belgium, the new location for the local sales/marketing office of Atari (Benelux) B.V. was moved from Boomsesteenweg 28, 2621 Schelle to: Vosveld 17, 2110 Wijnegem (source)

November 22: Atari Corp. (U.K.) Limited cut the price for the Lynx (still including Calfornia Games) by £50 to £129-99.  Peter Staddon was Atari UK's marketing manager. (NewsBytes)

November 30: Atari announced the donation of at least $50,000 worth of Lynx kiosks (15 kiosks with four Lynx units each) and game cartridges (including Blue Lightning, Electrocop, Gauntlet: The Third Encounter and Todd's Adventures in Slime World) to the U.S. Defense Logistics Agency (DLA) and the United Service Organizations Inc. (USO) in support of Operation Desert Shield in Saudi Arabia.  Ron Beltramo remained VP Marketing and Meade Ames-Klein remained president of the Atari Entertainment division. (source)

December 6: Bill Rehbock, previously Atari Computer Corporation manager of technical support, would be promoted to Atari Computer Corporation director of technical services, assuming the role of VP applications Antonio Salerno who departed the company.  Programmer Mike Fulton, previously of Neocept, would join Atari Computer Corporation in developer technical support (joining J. Patton in the role).

December 12: Atari held a press conference in Munich where they introduced the Mega STe 4 (4 MiB RAM, 48 MB HD; DM 3.000 with SM124 monitor) to Germany, to ship shortly after Christmas. (source)

December: For the Lynx Atari shipped: Rampage (title by Bally via Midway), Rygar (title by Tecmo), Robo-Squash

December?: Atari began shipping the TT030/2 in the U.S. ($2,995 with 2 MiB RAM and 50 MB HD; for FCC Class A Commercial use).

December: Atari (Canada) Corp. cut the price for the 1040STe from Can$999 to Can$699. (NewsBytes)

December 31: Atari announced Hyperlist (HPC-713) for the Portfolio, to ship January 1991. (NewsBytes)

Atari sold 45,000 Lynx units in the UK in 1990. (The Guardian (London) June 20, 1991)

1991
January 1: (effective date) Sam Tramiel, previously Atari president and CEO, would additionally (again) be Atari Computer Corporation CEO, and Lawrence Siegel (Larry Siegel), previously Atari Entertainment Division vice president of software development and head of the Atari Software Development office in Lombard IL since its inception, became president of the Atari Entertainment division, together replacing Meade Ames-Klein who departed the company.  Craig Erickson, previously Executive Producer of Software Development, would be the new Entertainment division vice president of software development (replacing Siegel in the role).  New Atari Entertainment Division address: 330 North Eisenhower Lane, Lombard, Illinois

January 1: (effective date) James Grunke, previously keyboard tech/audio engineer with Brother Records - The Beach Boys, joined Atari Computer Corporation as MIDI Marketing Director (essentially replacing the departed Frank Foster).  (source)

January 4: Bill Crouch, Atari Computer Corporation sales vice president, departed the company.  Atari would proceed let go of all six of their full time regional sales representatives, moving to handle sales exclusively through national distributors. (source)

January 4: Assignee Atari Corporation gained assignor's interest in patent 4,445,114 from assignor Atari Games Corporation.

January 10-13: At the Winter CES in Las Vegas Atari introduced the new "Lynx II" version of the Lynx, to be sold in two packages: the base system ($99.95), or a deluxe package including AC Adaptor, Comlynx cable, and two games including California Games ($149.95).  Atari also announced a series of Lynx hardware accessories to be sold separately: AC Adaptor, Comlynx Cable, Kit Case, Pouch, Sun Visor/Screen Guard, Auto Cigarette Lighter Adaptor.  Atari announced that the number of available games for Lynx would double from 16 to 32 by June, with 14 new Lynx titles: World Class Soccer, Ninja Gaiden (title by Tecmo), Blockout (title by LDW California Dreams), Xybots (title by Atari Games via Tengen), Shanghai (title by Mediagenic), Warbirds, NFL Football, Vindicators (title by Atari Games; never shipped), Grid Runner (later: Hyperdrome; never shipped by Atari; would be shipped by Telegames in 1999), Turbo Sub, Checkered Flag, A.P.B. (title by Atari Games via Tengen), Scrapyard Dog, Tournament Cyberball (title by Atari Games via Tengen).   Atari also promoted 8 titles for the 7800, featuring recent releases Ikari Warriors, Planet Smashers, Basketbrawl, Mean 18 Ultimate Golf, Mat Mania Challenge, and Ninja Golf, and introducing/announcing MotorPsycho and Alien Brigade.  Privately, Atari previewed the "Panther" game console (scheduled to launch summer 1991; never introduced).  At the Atari Entertainment division, Ron Beltramo remained marketing vice president, and Lawrence Siegel remained president.

Also at the show, Atari announced the new retail price for the Portfolio of $299.95 (previously: $399).  For the Portfolio Atari featured RAM Memory Cards (32K, 64K, or 128K), the PC Card Drive, Smart Parallel Interface, RS-232 Serial Interface, DOS Utilities, and AC Adapter, and announced or again promised 14 software titles: PowerBASIC (HPC-705; Spectra Publishing), Stock Tracker (HPC-729; Lifestyle Software; never shipped), Turbo Translator from Organized Solutions, Personal Finance from Bytesize Software, Scientific Calculator (HPC-703; would ship, to Europe only, as: Science Card), Bridge Baron (HPC-724; Lifestyle Software; never shipped), Wine Companion (HPC-725; Lifestyle Software; never shipped), Astrologer (HPC-728; Lifestyle Software; never shipped), Chess (HPC-750), Hyperlist (HPC-713), Diet/Cholesterol Counter (HPC-726; Lifestyle Software; never shipped), U.S. Traveler's Guide from Organized Solutions (earlier: City Guide), European Traveler's Guide from Organized Solutions, Spell Checker/Dictionary/Thesaurus (HPC-709; would ship as: Instant Spell).  Atari also featured the 1040STe in a package bundle for musicians (1040STe "MIDI Music" bundle: 1040STe, SC1224, Band-In-A-Box).  Andy Marken was Atari Spokesperson.

January 11-14: At the Winter NAMM Show, Anaheim Convention Center, CA, Atari featured the Hotz MIDI Translator along with the 1040STe, Mega STe, and TT.

January: Atari shipped the Mega STe.

January: Atari shipped Shanghai for Lynx.

January: Ted Tahquechi joined Atari as a game producer.

January 18: C-Lab and Atari announced a joint marketing and dealer support program that would provide sales and support assistance to nearly 50 MIDI dealers across the US.  At Atari Computer Corporation, Greg Pratt was general manager, and James Grunke was MIDI Product Manager.

January 21: Atari (Canada) Corp., announced a workforce reduction of 40%, or 16 people, leaving a remaining workforce of "about 18 or 20 people" as part of "a realignment of the North American market."  Geoffrey Earle remained general manager of Atari (Canada) Corp.

January 21: According to Atari Corp. (U.K.) Limited, there were now about 500,000 Atari computers in use in the UK, while UK Lynx sales were expected to soon pass the 75,000 mark. (Newsbytes)

Jan/Feb: Return of Atari Explorer magazine, now headed by John Jainschigg and (again) published in-house at Atari.

Winter: In the UK Atari launched the 1040STe Family Curriculum pack (£399 for 1040STe with 5 software modules: Play & Learn, Junior School, GCSE Revision, Business Computing, Creative Computing) (Atari ST User #63 p6)

Winter: Under the ARC label, Atari Corp. (U.K.) Limited released Pyramax versions for ST, Amiga; Chronicles of Omega versions for ST, Amiga

Winter: Atari VP technology Richard Miller became responsible for Atari's worldwide R&D, product development, and product engineering, assuming additional responsibilities (R&D at Atari Microsystems Corporation in Dallas TX; R&D at Atari Computers Ltd. in Tel Aviv Israel) from VP semiconductor operations Akiva Dar who departed the company.

February 1: At Atari France S.A., Daniel Hammaoui, previously directeur commercial, and head of the subsidiary's Atari Grand Public (AGP) division, was promoted to DG, replacing Elie Kenan who departed the company. (source) (source)  Sam Mamane, head of the Atari Business Computer (ABC) division, also departed the company.  Jean Richen, previously director of communications, would become director of marketing (essentially replacing Hammaoui in the role).

February 12: In the court case brought by Atari on August 26, 1988 against Goldman Sachs, Ernst & Whinney, and several individual associated with The Federated Group, U.S. District Court for the Northern District of California judge James Ware ruled that defendants Wilfred Schwartz, Keith Powell, Merrill Lyons, Michael A. Pastore, Hyman Hershow and Marc Laulhere were not entitled to indemnity from Atari as counterclaimed.

February 15: Atari Corp. (U.K.) Limited reduced the price for the Lynx to £99 (without Califronia Games) (previously: £129 with California Games).  The "Lynx II" version of the Lynx expected to arrive in the UK later in the year.  Peter Walker was Atari spokesman. (NewsBytes)  Peter Staddon was marketing manager. (Marketing 3/14/91)

February: Atari Computer Corporation price list: 1040STe $599.95; Mega STe $1699.95 (2MiB RAM / 50MB HD), $1849.95 (4MiB RAM / 50MB HD); TT030/2-50 $2399.95; TT030/4-50 $2799.95; TT030/8-80 $3799.95; Megafile 30 $599.95; Megafile 44 $899.95 w/cart.; Megafile 60 $799.95; SLM605 Laser $1295.95 (source)

February: Don Mandell, previously with Wang, joined Atari Computer Corporation as vp sales (replacing the departed Bill Crouch), and Mike Groh joined Atari Computer Corporation as national sales manager.

March 5: Atari had approximately 1,260 employees worldwide including 150 in engineering and product development, 310 in marketing, sales and distribution, 570 in manufacturing and production, and 230 in general administration and management. (10-K for 1990)

March 12: Atari and Naiditch Consulting announced Micro Hedge for the Portfolio.  Greg Pratt remained general manager, Atari Computer Corporation.

March 13-20: At CeBIT '91 in Hanover, Germany, Atari introduced the STBook Computer System (notebook computer), previewed the STPad tablet computer (later: STylus; never shipped), introduced the CDAR505 CD-ROM player (never shipped), introduced the Developers Package V (Atari UniSoft UNIX System V Release 4.0) for the TT030, introduced 8MiB and 16MiB RAM upgrades for the TT030, announced an "AtariFile 200" 200MB hard drive (never released), and again promised FSMGDOS.  The TT030, Mega STe, and Portfolio were each prominently featured.  Alwin Stumpf, previously general manager of Atari Computer GmbH in Germany, Atari (Benelux) B.V. in the Netherlands, and Atari (Schweiz) AG in Switzerland, had just become Atari EVP - Sales & Marketing, replacing SVP International Division David Harris who had departed the company.  (Stumpf would remain managing director for Atari Computer GmbH, Atari (Benelux) B.V., and Atari (Schweiz) AG.)

March: Leonard Tramiel, previously Atari VP Software Development, became Atari VP Operating System Software / Advanced Software Development (assuming the role of departed technical product manager John Feagans).

March: Garry Tramiel, previously Atari VP administration and secretary, became Atari general manager.  Steven Kawalick, previously Atari VP - Treasurer and Assistant Secretary, became Atari Vice President - Legal and Secretary, replacing Atari director Leonard Schreiber as head of the Atari legal department, and replacing Garry Tramiel as Atari secretary.  August Liguori, Atari Vice President - Finance and Chief Financial Officer, additionally became Atari Treasurer (replacing Kawalick in the role). 

March 15: Barbara Anderson had joined the Atari legal department.

March 19: Atari announced they would be releasing more than 36 new games for the Lynx in 1991, including: Tournament Cyberball, Pac-Land (title by Namco), Turbo Sub, NFL Football, World Class Soccer, Golf (later: Golf Challenge; would ship as: Awesome Golf), Hockey (Alpine Studios).  Larry Siegel was Atari Entertainment division President.

April 1: Dana Plotkin joined the Atari Entertainment Division in Lombard IL as VP of marketing and sales, replacing VP marketing Ron Beltramo who departed the company.  Plotkin was previously a vice president in Citicorp's national marketing division. (source)

April 2: The State of Israel Ministry of Trade and Industry announced a preliminary agreement with Atari Corporation where the government and Atari would combine to invest $150 million (Atari: $97.5 million; government: $52.5 million) to build a new Atari manufacturing plant to replace Atari's factory in Taiwan, and where the government and private investors (to be recruited by Atari) would combine to invest another $75 million (government: $60 million; investors: $15 million) on new factories that would produce parts for Atari and other local computer and electronics companies.  (part of Atari's strategy: duy-free exports from Israel to the European Economic Community)  (MidEast Markets 5/13/91; Journal of Commerce 4/3/91)

April 3: In the court case brought by Atari on August 26, 1988 against Goldman Sachs, Ernst & Whinney, and several individual associated with The Federated Group, U.S. District Court for the Northern District of California judge James Ware decided in favor of the defendants regarding Atari's claims of fraud, but decided in favor of Atari regarding the defendants' counterclaims concerning indemnity.  All parties would appeal the judgements to the U.S. Court of Appeals for the Ninth Circuit.

April 8-11: The new Atari Professional Systems Group, orgainzed by Atari (VP sales Don Mandell) and including Linotype/Hell Company, Goldleaf Publishing, Inc., ISD Marketing, Inc., and Soft-Logik Publishing Corp., featured "Direct To Press" publishing solutions utilizing the Atari TT030 at the Corporate Electronic Publishing Systems (CEPS) show in Chicago.

April 15: Samuel W.L. Chin was Atari VP manufacturing, operations. (1991 proxy)

April 16-17: Atari showed the Portfolio at the Lap & Palmtop Expo, New York City.

April 17: In Hong Kong, Atari Finance (Japan) Co., Limited was shut down.

April 26-28: Atari launched the Mega STe in the UK at the The MIDI Music Show at the Novotel In Hammersmith, London.  The 1MiB model was to cost £816.63 and the 2MiB model £1169.12.  Systems were now expected to ship in the UK in July. (Atari ST User #65 p7)

March: For the 2600 Atari shipped: Ikari Warriors, MotoRodeo (DeFrisco Entertainment for Axlon), Sentinel, Xenophobe  (source; source)

May 10: Atari released Warbirds for Lynx.

May 14: Annual Meeting of Shareholders of Atari Corporation.  Six were elected to the board of directors: Jack Tramiel (Chairman), Sam Tramiel, Samuel W.L. Chin, Leonard I. Schreiber, Gregory A. Pratt, Michael Rosenberg.  The TT, STe, Lynx, and Portfolio were on display.  Atari announced that the STPad would ship as: STylus (never shipped).  Atari also confirmed that the XE computers remained in production, and that the 2600 and 7800 were still being sold as well.

May?: The Atari Mega STe shipped in quantity in Germany. (source)  

May: In Italy, Atari Italia S.p.A. director, software strategy Roberto Cazzaro departed the company (to Microsoft).

May 16: In a confidential internal memo, Atari president Sam Tramiel confirmed that the "Panther" project was cancelled. (source)

May 20-23: Atari did not attend the Spring COMDEX in Atlanta.

June 1-4: During the Summer CES in Chicago, from a suite at the nearby Barclay hotel, Atari privately previewed the Jaguar, and for the Lynx Atari privately previewed: Grid Runner (later: Hyperdrome), NFL Football, Rolling Thunder (title by Namco via Atari Games via Tengen; never shipped), Toki (title by TAD via Fabtek), Golf Challenge (previously: Golf; would ship as: Awesome Golf), Baseball (would ship as: Baseball Heroes), Hard Drivin' (title by Atari Games via Tengen), S.T.U.N. Runner (title by Atari Games via Tengen), Basketbrawl, Hockey, Cabal (title by TAD via Fabtek; never shipped), Checkered Flag, Ishido: The Way of Stones (title by Michael Feinberg and Software Resources International via Publishing International), Dirty Larry: Renegade Cop, World Class Soccer, Turbo Sub, Scrapyard Dog, Tournament Cyberball, Xybots, Lynx Casino, Viking Child (by Imagitec Design). (source)

June 6: Atari announced that it had signed a contract for the sale of its property in Taiwan. The facility would be sold for $60 million, and closing was scheduled for late June 1991. The sale was contingent upon certain conditions of closing being met. Atari further commented that assembly operations had been relocated in a move to increase efficiency and reduce costs.  August J. Liguori remained Atari VP - Finance, Treasurer, and CFO.

June 26: Atari announced the closing of the sale of its land and building located in Taipei, Taiwan for $60 million (realizing a gain of $40.9 million).  Atari Taiwan Manufacturing Corp. would be shut down. (A separate Atari office for liaison with local subcontractors in Taiwan remained.)

Month?: New production European 2600 systems would ship with the CX78 Joypad controller (instead of CX40 Joystick controller).

Months?: For the 7800 Atari shipped: MotorPsycho (John Boeschen & Co.), Fatal Run (Sculptured Software), Alien Brigade (Sculptured Software), Barnyard Blaster (Datafast Computer Services?), MeltDown, Scrapyard Dog (BlueSky), Midnight Mutants (Radioactive Software; title by SNK via Pixcel Software)

Month?: In Dallas, engineer Jerry Smith joined Atari Microsystems Corporation as a product engineer.  (Tom Ulaszek remained product engineering manager, and Ira Goldstein remained general manager.)

Month?: Atari Corp. (U.K.) Limited Atari Research Centre, Cambridge (ARCC) engineer Martyn Gilbert departed the company (source), and the ARCC was shut down.

Month?: Art Pruzynski joined Atari, where he would be Atari System V UNIX (ASV) project manager.

August 2: Bob Brodie, previously Atari Computer Corporation manager of user group services, was now Director of Communications, Atari Computer Corporation.

July: Atari released the XControl 1.0 Extensible Control Panel (ECP) for ST/MEGA/STe/TT.

July: For the Lynx Atari released Blockout (California Dreams) and Ninja Gaiden.

July 15: At Liquid Crystal Systems Technology Corporation, Sam Tramiel remained CEO, Steven M. Kawalick was secretary, and Gregory A. Pratt was CFO.  Address remained: 1196 Borregas Avenue, Sunnvale, CA.  The Atari subsidiary was an "importer of personal computers and video game systems."

July 18-20: Summer NAMM originally scheduled to take place at New York's Jativs Center was canceled.

July 22: Atari announced that the Software Publisher's Association had named the Atari Lynx game Warbirds to its listing of top-selling video games. The first Lynx title to make the list, Warbirds debuted at number five for the month of May. There were now 20 games available for the Lynx, and Atari planned to introduce at least 20 more by the end of the year.  Dana Plotkin was Atari Entertainment division VP marketing.

July 25: Atari had canceled plans to replace its former manufacturing plant in Taiwan with a new factory to be built in Israel. (NYT)  Atari would now rely entirely on subcontractors for its manufacturing.

Summer: In the UK Atari shipped the 520STe Discovery Xtra pack (£299 for 520STe with Final Fight, Sim City, 9 Lives, Escape from the Planet of the Robot Monsters, Neochrome, FirST BASIC, ST Tour)

August 1: Atari released the new "Lynx II" version of the Lynx (US, UK)

August: Atari director of legal and governmental affairs Richard Bernhardt departed the company.

August?: Atari published a new Lynx product catalog that announced or again promised from Atari for the Lynx: A.P.B., Hard Drivin', Turbo Sub, Scrapyard Dog, Awesome Golf (previously: Golf; then: Golf Challenge), Checkered Flag, Pac-Land, S.T.U.N. Runner, Lynx Casino, Ishido: The Way of Stones, Bill & Ted's Excellent Adventure, Viking Child (Oct 91), Tournament Cyberball (Dec 91), Dirty Larry: Renegade Cop (Jan 92), Hyperdrome (Jan 92; previously: Grid Runner; never shipped by Atari; would be shipped by Telegames in 1999), Crystal Mines II (Jan 92), Xybots (Jan 92), Basketbrawl (Feb 92), World Class Soccer (Feb 92), NFL Football, Hockey (Feb 92), Toki (Feb 92), Baseball Heroes (previously: Baseball; Feb 92), Pit-Fighter (Mar 92; title by Atari Games via Tengen), Hydra (Mar 92; title by Atari Games via Tengen), Cabal (Apr 92), Rolling Thunder (May 92; never shipped), 720° (Jun 92; title by Atari Games via Tengen; never shipped), Vindicators (Jun 92; never shipped), GeoDuel (Jun 92; never shipped), Rai-Den (Jun 92; later: Raiden; title by Seibu Kaihatsu via Fabtek; never shipped by Atari; would be shipped by Telegames in 1997)

August 19: Atari announced U.S. availability of the new compact version of its Atari Lynx ("Lynx II") - stand-alone unit for $99.99, or as a $149.99 package with an AC adapter, a California Games game cartridge, and a ComLynx cable.  Atari said there were currently more than 20 games available for Lynx (including Blockout, Rampage, Roadblasters and Ninja Gaiden), and that by the end of 1991 more than 45 Lynx games would be available, including original titles Bill & Ted's Excellent Adventure, Turbo Sub, and Scrapyard Dog; arcade hits Hard Drivin', Pac-Land and A.P.B.; and others including Checkered Flag, Viking Child, and Ishido, The Way of Stones.  At the Atari Entertainment division, Dana Plotkin was VP marketing, Lawrence Siegel was president.  

August 23-25: The (5th) Atari Messe in Düsseldorf, Germany, organized by Atari Computer GmbH, was attended by over 30,000 people.  Atari made no new product introductions, though they did feature and again promise the STBook (5 units were shown), and also showed a/the prototype STylus (previously: STPad).  Atari also featured/promoted the 1040STFM, 1040STe, Portfolio, Mega STe, TT030, SLM605 printer, TTM194, TTM195, SM124, and SC1224 monitors, and also featured (launched?) the SC1435 monitor. Atari also showed Atari System V (ASV: Atari UniSoft UNIX System V Release 4.0; consumer version never shipped) for the TT030.  (source; source)

August 26: For the Portfolio, Atari announced the release of PowerBASIC (HPC-705).  Don Thomas was Computer Marketing Director, Atari Computer Corporation.

August (late month): For the Lynx Atari shipped Pac-Land and A.P.B. (Quicksilver Software).

September: Goldleaf Publishing shipped WordFlair II, marking the first available release of Atari's Font Scaling Manager, FSMGDOS.

September: New production Atari TT030 systems would qualify as U.S. FCC Class B devices (consumer use), and new production TT030 and Mega STe systems would now both include 1.44 MB 3.5" floppy disk drives rather than the 720K drives shipped to date.

September 19: Atari Corp. (U.K.) Limited marketing manager Peter Staddon had departed the company (to RML).  Through the end of the year, the marketing manager position responsibilities would be absorbed by Lynx product manager Matthew Brown and ST line product manager Darryl Still. (source; source)  The ARC publishing brand (ST/Amiga/PC) would be discontinued.

September: For the Lynx Atari shipped Turbo Sub and Scrapyard Dog (CSD).

October 1-4: The Atari Professional Systems Group (APSG) exhibited its direct-to-press solutions, utilizing the Atari TT030, at the Seybold Computer Publishing Conference & expositions in San Jose, CA.

October: For the Lynx Atari shipped Checkered Flag and Ishido: The Way of Stones (California Dreams).

October: In Germany Atari shipped the Atari System V Developer's Kit for the TT030. (source)

October 21-25: Atari introduced the ABC386SXII ($1,195) and ABC386DXII ($1,995) desktop PC-compatible computers and the ABCN386SX laptop PC-compatible computer ($2,895), all three machines to ship with MS-DOS 5.0 and Microsoft Windows 3.0, at the Fall COMDEX '91 in Las Vegas.  The STBook was introduced to the U.S. market, as was the CDAR505 CD-ROM player (never shipped).  For the U.S. Atari launched the 520STe Discovery Xtra pack, to be bundled in the U.S. with SC1224 monitor, and the 1040STe Family Curriculum pack, also to be bundled in the U.S. with SC1224 monitor.  Atari also featured Atari System V (ASV), and announced the imminent availability of the Atari System V Developer's Kit for the TT030, featured the Portfolio, and showed the Hotz Translator (software for standard music synthesizer) (The STylus was not shown.)   (source; source)

Fall: In France Atari shipped the new "Lynx II" version of the Lynx, shipped the Mega STe, and shipped the 7800 Péritel version (thick rainbow design, with Asteroids built-in, boxed with two Joypad controllers (CX78); RGB video, PAL composite video, and audio output all via a 13-pin DIN socket; shipped with console-to-SCART cable). (source) (source) (source)

Fall: In Germany at Atari Computer GmbH, sales manager (retailers) Walter Kreisheimer departed the company (to ASI). (source)   Klaus-Peter Kuschke remained head of sales.

November: Atari shipped the the Atari System V Developer's Kit for the TT030.

November: For the Lynx Atari shipped: Viking Child (Imagitec design), Hard Drivin' (NuFX), S.T.U.N. Runner (title by Atari Games via Tengen), Bill & Ted's Excellent Adventure, Awesome Golf (HandMade Software)

November 23-24: Chicago ComputerFest by Atari / Lake County Atari Computer Enthusiasts (LCACE), Ramada O'Hare, featured the TT, STe, Portfolio, and Lynx, and was the first directly Atari-sponsored computer show in North America. The show also drew 8-bit Atari computer developers and users, as Atari also brought substantially all of their remaining inventory of 8-bit computer products for clearance sale.  Bob Schuricht was Atari Entertainment division national sales director.

December: For the Lynx Atari shipped: Tournament Cyberball, Xybots.

December: Atari VP Corporate Controller Simon Westbrook had departed the company (sourceto Creative Labs, Inc.

December: In Japan, Senior Staff Engineer Jim Tittsler, with Atari since March 1981 and with Atari (Japan) Corp. since 1990, departed the company to Chinon Industries KK.

December 23: Atari Microsystems Corporation ("Atari Dallas") was merged into Atari Computer Corporation.  Operations at Atari Dallas would continue as before; Ira Goldstein remained Atari Dallas general manager.

December 23: TW Investment Corp. was formed by Time Warner.  The 14,200,000 shares of Common Stock of Atari Corporation held by Warner Communications Investors, Inc. would be contributed to TW Investment Corp.

December 31: Atari had approximately 507 employees worldwide including 146 in engineering and product development, 190 in marketing, sales and distribution, 31 in manufacturing and production, and 140 in general administration and management. (10-K for 1991)

"As of Christmas 1991, Atari [U.S.] decided to discontinue the 2600 and 7800 line of videogame systems.  The entire inventory had been sold to Consolidated Stores Corp./Odd Lots, a department store chain in Ohio.  According to Dana Plotkin, VP marketing, Atari would continue to provide customer service, but they were not building or producing any new software or hardware for the 2600 or 7800."  (source)

"..as of Christmas 1991, Atari [U.S.] decided to discontinue the XEGS, 2600, and 7800 systems." --Tim Duarte, AtariUser magazine, July 1992, p. 22.

1992
January 8: Atari announced the departure of Atari Computer Corporation general manager Greg Pratt (to Creative Labs Inc.).  Domestic computer sales and marketing (Atari Computer Corporation) had been operationally consolidated into Atari (corporate).  Don Mandell would continue as Atari VP US sales, with US marketing continuing (as before) by Don Thomas (Atari Portfolio Marketing Manager), James Grunke (Atari Corporate Director, International Music Markets), and Art Morgan (Technical Marketing) under the direction of Atari president and CEO Sam Tramiel. (source (Sam Tramiel would additionally remain CEO of the now dormant Atari Computer Corporation; Larry Siegel remained Atari Entertainment division president.)

January 9-12: During the Winter CES in Las Vegas, at a nearby location, Atari announced it had sold its one millionth Lynx game cartridge, announced that the Lynx now had a library of 40 games with 75 titles to be available by year's end, and introduced the Lynx Sun Visor/Screen Guard (new "Lynx II" version) and Lynx Battery Pack.  Lynx titles promised/announced, for January: Super Skweek (by Loriciel); February: Toki, Crystal Mines II; March: Hyperdrome, Lynx Casino; April: Dirty Larry: Renegade Cop, Pit-Fighter, Baseball Heroes, Basketbrawl, NFL Football, Hockey, World Class Soccer.  Other Lynx titles shown: Daemonsgate (never shipped), Kung Food, Dino Quest (would ship as: Dinolympics; would be released by GameTek on non-Atari platforms as: The Humans), Battlezone 2000, Hydra, Steel Talons (title by Atari Games via Tengen).  Also announced for Lynx: Lemmings (title by Psygnosis in conjunction with Amethyst Enterprises).  Also again promised for Lynx: Vindicators.  At the Atari Entertainment division, Dana Plotkin remained vice president of marketing, Larry Siegel remained president. (one source) (source) (source)

January 15: Atari announced it was making all of the released TOS development information available to the general public.  Bill Rehbock remained Atari Director of Technical Services.

January: Bernard Stolar (Bernie Stolar), previously founder/ceo of Amitron, Inc. and Amitron Distribution, Inc., and before that co-founder of Pacific Novelty Manufacturing, Incorporated, joined Atari (Entertainment division) as director of business development (source; source) Larry Siegel remained Entertainment division president.

January: Richard Munday joined Atari Corp. (U.K.) Limited as financial controller (in part replacing the departed VP Corporate Controller Simon Westbrook). (source)

January 17-19: Atari formally announced their new Music Division, headed by James Grunke since winter 1991, at the Winter NAMM show in Anaheim, CA.  Atari featured the Hotz MIDI Translator and the (new, software only) Hotz Translator, and introduced the SM147 monitor and showed the STBook at the show.  Additionally, Atari announced that it's products would be serviced by the 250 strong General Electric Service Center network thoughout the United States and Canada.  From Atari: James Grunke was corporate director of international music markets, Don Mandell was VP sales, Mike Groh was national sales manager, Mel Stevens was design director, Bob Brodie was director of communications, Bill Rehbock was director of technical services, Art Morgan was head of technical and marketing training, Richard Miller was VP technology (including engineering). (Atari Explorer Mr/Ap92 p17-21)   Ted Maciejewski remained Atari's National Service Manager. 

January 22: In Switzerland at Atari (Schweiz) AG, the changes of September 28, 1989 were formally registered. (source)

January 23: Debenture holders Nathaniel Grey, Bernard Heerey, and Harlene and Jay Pine filed an involuntary bankruptcy petition with the U.S. Bankruptcy Court for the Northern District of California against The Federated Group, Inc., the subsidiary of Atari Corporation. (JTS 10-Q 11/2/97) (source #2)

Winter: At Atari Corp. (U.K.) Limited, Darryl Still, previously ST line product manager, became marketing manager, replacing the departed Peter Staddon, and also assuming the role of Lynx product manager Matthew Brown who departed the company.

February 3: In Switzerland at Atari (Schweiz) AG, Charles R. Knuchel, previously a prokurist, became a director.  Managing director Alwin Stumpf departed the company.  Gerhard Feldmeier remained a director, and Hans Walter Schmid remained a prokurist.  The changed address for Atari (Schweiz) AG (executed as of February 1989) was registered as: Bahnhofstrasse 28, CH-5400 Baden (source)

February 11: The lawsuit filed by Atari against Nintendo on January 31, 1989 went to trial in U.S. District Court in San Francisco.  Atari Corporation lawyer William Jaeger faced Nintendo lawyer John Kirby.  A key issue in the lawsuit was Nintendo's former requirement that private developers of video games agree not to make the games available to other computer console systems for two years in exchange for a license to use the Nintendo system

February 11: Dana Plotkin remained Atari Entertainment division VP marketing.

February?: Accolade released Asteroids, developed by the Code Monkeys, title by Atari, for Game Boy.

February 26: In Switzerland at Atari (Schweiz) AG, the changes executed on February 3, 1992 were officially registered. (source)

February 28: In Australia, Tony Serra was the new general manager of Atari Computers Pty. Ltd., replacing Nigel Shepherd who had departed the company, and Scott MacDonald had joined the company as controller (in part replacing the departed VP Corporate Controller Simon Westbrook). (source)

February 28: Alwin Stumpf, previously Atari EVP - Sales & Marketing, had returned to Germany to resume his previous role there as Atari Computer GmbH general manager (and would remain Atari Computer GmbH managing director).  Also at Atari Computer GmbH, Lutz Lange had joined the company as sales manager, replacing Klaus-Peter Kuschke who had departed the company, and Dieter Preuß had joined the company as finance manager (in part replacing the departed VP Corporate Controller Simon Westbrook).  In the U.S. at Atari headquarters in Sunnyvale CA, Gary Weiner had joined the company as corporate vice-president of marketing and sales (replacing Stumpf in the role), and Maxie R Smith had joined the company as vice-president of quality assurance. (source)

March 1: Atari Corp. (U.K.) Limited managing director Robert Gleadow additionally became General Manager of Atari (Benelux) B.V. (replacing Atari Computer GmbH general manager Alwin Stumpf in the role), and Atari Corp. (U.K.) Limited sales manager Paul Welch additionally became Sales Manager of Atari (Benelux) B.V., replacing Ruud van Nispen who departed the company. (source)  (Pieter Norp remained Atari (Benelux) B.V. controller and prokurist.)

March 13: Atari had announced the release of Hyperlist (HPC-713) for the Portfolio.  Don Thomas was Portfolio Marketing Manager, Don Mandell was VP sales.

March 9: In Switzerland at Atari (Schweiz) AG, prokurist Hans Walter Schmid departed the company. (source)  

March 10-16: At CeBIT '92 in Hanover, Germany, Atari introduced MultiTOS for 68030-based Atari computers, featured/promoted the 1040STe, Mega STe, TT030, and STBook (source), as well as the ABC N386SX notebook, and also featured Atari System V (ASV) running on the TT.  Atari also privately previewed the Falcon030.  Bill Rehbock was Atari US' Development manager (director of applications software) and Dr. Hans Diedl was the head of marketing for Atari Computer GmbH (ST Review #4 p151)

March: For the Lynx Atari released Crystal Mines II and Toki.

March?: Accolade released Missile Command, developed by the Code Monkeys, title by Atari, for Game Boy.

March 23: Debenture holder Lana Grey joined the involuntary bankruptcy petition against The Federated Group, Inc., of January 23, 1992. (source)

March 26: The Surpreme Court of California declined to hear Atari's appeal of the August 17, 1989 ruling by the Orange County Superior Court in Keith L. Powell, Respondent v. Atari Corporation et al., Appellants.

March/April: For the Lynx Atari released Super Skweek (Loriciel).

April 4-5: ACE '92, the Atari Canadian Exposition, was held at the Skyline Hotel, Toronto, hosted by Atari (Canada) Corp. and the Toronto Atari Federation (TAF). Atari introduced MultiTOS to North Amerca, and featured the 1040STe, Mega STe, TT030, STBook, Portfolio, and Lynx.  Bill Rehbock was Atari director of applications software (previously: Director of Technical Services); Geoff Earle was general manager of Atari Canada. (Atari Explorer My/Jn 92 p6, 10-12)

April 6-9: Atari did not attend COMDEX/Spring '92 (& Windows World Chicago '92) in Chicago.

April 24: Atari VP marketing and sales (corporate/international) Gary Weiner had departed the company. (source)  (and this position was eliminated)

April 21: Atari Corp. (U.K.) Limited announced a Lynx national high score competition, to start on May 9, in 60 independent high street computer stores, and run for one week a month over a five month period, featuring 10 Lynx games.  The 12 top scorers from the semi-finals would go forward to a grand final at the Spitfire Go-Karting Track in Feltham, Middlesex, on October 10.  The competition was co-sponsored by Game Zone magazine and the National Association of Specialist Computer Retailers (NASCR).  Darryl Still was Atari's marketing manager for Lynx games consoles (NewsBytes)

April 24: Atari and Rovac Industries announced Atari Explorer Online, to be published beginning May 1.  The print Atari Explorer would continue under publisher/edit John Jainschigg as well.

Spring?: Under the Mirage label, GameTek released The Humans, concept by Atari (would ship from Atari as Dinolympics for Lynx), developed by Imagitec Design, for Amiga.

May 1: The jury handed down a partial verdict in the Atari-Nintendo monopolization case. It said Nintendo had monopoly power in the United States, which is not by itself illegal, but it had not been proved that Nintendo intended to monopolize the market illegally.  The jury deadlocked on two other questions: whether the exclusive-rights contracts were an unreasonable restraint of trade and whether Nintendo had illegally maintained a monopoly through exclusive or restrictive practices.

May 1: Premier Edition of Atari Explorer Online.  Publisher: John Jainschigg; Editor: Ron Kovacs

May 14: Relying on the May 1 jury verdict, United States District Judge Fern Smith dismissed the Atari Corporation's suit that accused the Nintendo Company of illegally monopolizing the United States market for home video games. Atari said an appeal would be considered.

May 26: At (the dormant) Atari Computer Corporation: Sam Tramiel was CEO, Steven M. Kawalick was secretary, August J. Liguori was CFO.  Type of business: "Research, development, sales & marketing of video games, computers and software"

May 28: Atari released the FontGDOS version of the Graphic Device Operating System for Atari TOS-based computers.  Bill Rehbock remained Director of Application Software, Atari Corporation

May 29-June 1: During the Summer CES in Chicago, from their suite in a nearby downtown Chicago hotel, Atari promoted the Lynx.  Atari promised to ship 24 Lynx titles during the upcoming summer season, followed by an additional crop of 15 titles for fall and winter release. Promised for June release: Batman Returns, Basketbrawl, Lynx Casino, Rampart (title by Atari Games via Tengen).  July-August: Hockey, Hydra, Hyperdrome, Kung Food, Pinball Jam (Elvira and the Party Monsters by Midway Manufacturing Co. / Police Force by Williams Electronics Games), Pit-Fighter, Rolling Thunder, Shadow of the Beast (title by Psygnosis), Steel Talons, World Class Soccer.  September: Baseball Heroes, Battlezone 2000, Dirty Larry: Renegade Cop, Daemonsgate, Dinolympics (previously: Dino Quest), Dracula - The Undead, Jimmy Connors Bad Boy Tennis (title by UBI Soft; would ship as: Jimmy Connors' Tennis), Malibu Beach Volleyball (would ship as: Malibu Bikini Volleyball), NFL Football, Switchblade II (title by Gremlin Graphics).  October-December: 720°, Blood & Guts Hockey (never shipped), Cabal, Eye of the Beholder (title by Strategic Simulations Inc.; never shipped), Full Court Press (never shipped), Heavyweight Contender (never shipped), Lemmings, Ninja Gaiden III (title by Tecmo), Ninja Nerd (Lore Games; never shipped by Atari; would be shipped by Telegames in 1997 as: Fat Bobby), Power Factor (title by Hand Made Software), Rai-Den, Road Riot 4WD (title by Atari Games via Tengen; never shipped), Space War (never shipped), Super Asteroids/Super Missile Command, Vindicators.  (source)

May 30: Don Mandell, Atari Vice President of US Sales and Marketing, had departed the company.  James Grunke, Director of International Music Markets, would be handling Don Mandell's duties on an interim basis.  (Mike Groh remained national sales manager, now reporting to Grunke.)  Atari product marketing manager - personal computing hardware and software Art Morgan was named head of Atari [national field] service, assuming the role from Ted Maciejewski who had departed the company. (source)

June 2: Annual Meeting of Shareholders of Atari Corporation.  The size of the board of directors was reduced from 6 to 5.  Reelected: Jack Tramiel (Chairman), Sam Tramiel, Leonard Schreiber, Michael Rosenberg.  Newly elected: August Liguori (Atari Vice President - Finance, Treasurer, and Chief Financial Officer).  Atari confirmed that they were discontinuing their MS-DOS line of computers, but that the XE computers remained in production, and that the 2600 and 7800 were still being sold as well.

June 10: The U.S. Court of Appeals for the Ninth Circuit heard the appeals from all parties of the judgements by the U.S. District Court for the Northern District of California on April 3, 1991.  Atari was appealing the decision in favor of the defendants regarding fraud, and Goldman Sachs, Ernst & Whinney, and several individual associated with The Federated Group were appealing the decisions in favor of Atari regarding indemnity. (970 F.2d 641)

June 14: John Skruch was Atari Director of Entertainment Software Development. (source)  (Craig Erickson remained Atari Entertainment Division VP software development.)   Bob Brodie was Atari director of communications; Don Thomas was Atari Portfolio Marketing Manager.  (source)

June: For the Lynx Atari shipped: Batman Returns (coinciding with the June 16 opening of the Warner Bros. movie), Rampart, Hockey (Alpine Studios), Hydra (NuFX), Lynx Casino

June 20-21: NAMM Summer Session was held in Atlantic City NJ.  Atari did not attend.

June 27: Atari held a (Falcon030) developer conference in London with over 120 developers in attendance. (source)

June 27-July 5 : At the Taste of Chicago, Atari operated a video-game contest under a tent in Grant Park on Congress Parkway east of Columbus Drive. Gamers could play any of four new video games, Batman Returns (just released), Hydra (just released), Pinball Jam (preview), or NFL Football (preview), on 125 Lynx game systems; each day's highest-scoring players won Lynx systems, and other Lynx systems were given away at random; Atari gave away more than 45 Lynxs. (source) (source)

June 29: TW Investment Corp. was merged with and into Warner Communications Inc. (WCI).  As a result, the 14,200,000 shares of Atari Corporation Common Stock (24.6%) were now held by WCI.

Months?: For the 2600, in PAL versions for Europe only, Atari shipped: Fatal Run, KLAX (DeFrisco Entertainment for Axlon).  These would be the last releases by Atari for the 2600.

Month?: For the 7800, in a PAL version for Europe only, Atari shipped Sentinel (Imagineering).  This would be the last release by Atari for the 7800.

Month?: Virgin Games released Arcade Smash Hits (Centipede, Missile Command, Breakout), titles by Atari, for Sega Master System.

Month?: Atari product marketing manager - personal computing hardware and software Art Morgan departed the company (to Axil Computer).

Month?: Engineer David M. Schwartz, previously of Tandy Electronics Research Labs (where he headed the software team developing the first erasable CD ROM), joined Atari.

Month?: In Mexico, Atari de México, S.A. de C.V. was operationally shut down, and director comercial Fernando Cabrera departed the company.

Month?: Atari France S.A. directeur technique Eric Cabedoce departed the company.

July 3: Atari withdrew its appeal of the May 1 verdict favoring Nintendo in the federal antitrust/monopolization case. The withdrawal accompanied a decision by Nintendo not to proceed with its attempt to recover certain legal costs from Atari.

July 8: Don Thomas remained Atari Portfolio Marketing Manager. (open letter to PC LAPTOP Computers Magazine) (source)

July: Atari Corp. (U.K.) Limited offered a "Batman Returns" Lynx bundle (£99-99) for four weeks, coinciding with the UK opening of the Warner Bros. movie. Darryl Still was Atari's marketing spokesman. (NewsBytes)

July 3: At Atari Corp. (U.K.) Limited, Alistair Bodin had been promoted to software development manager, replacing Robert Katz who departed the company (to Electronic Arts).  Gary Lawman remained Atari Corp. (U.K.) Limited technical manager. (source)

July 8: In Germany, Atari Computer GmbH general manager Alwin Stumpf, marketing and software support manager Hans Riedl, and developer support manager Normen B. Kowalewski held a press conference to discuss the upcoming Falcon030. (source)

July: Atari Entertinament Division operations were discontinued as a separate division, and former Atari Entertainment division sales, marketing, and support were shifted from the Lombard, Illinois location back to the Sunnyvale, CA company headquarters.  Bernie Stolar, previously Atari director of business development, became Atari EVP sales & marketing-Games, replacing Larry Siegel who departed the company.  Bob Schuricht, previously Entertainment division national sales director, would be promoted to Atari VP sales, replacing Entertainment division VP sales and marketing Dana Plotkin who departed the company.  The Lombard location was to remain a programming center for Atari, where Craig Erickson would remain Atari VP software development (games).

July: Ron Smith, previously of Wang, joined Atari as EVP sales & marketing-computers (essentailly replacing departed Atari Computer Corporation general manager Greg Pratt). 

July 20: Mike Groh remained Atari national sales manager. (Blue Ridge AtariFest, Asheville, NC)

July 22: The U.S. Court of Appeals for the Ninth Circuit affirmed the orders by the U.S. District Court for the Northern District of California on April 3, 1991 that granted summary judgment for the former The Federated Group executives and associates and against Atari. The court found that Atari knew prior to the merger that the assets of The Federated Group were overvalued. The court reversed the order denying the individual defendants' counterclaim for indemnification from Atari, and remanded to the District Court for a determination of those attorneys' fees and costs. (970 F.2d 641)

August 1: Atari had suspended plans to ship the completed Atari System V UNIX (ASV), and Art Pruzynski, previously ASV project manager, was now Atari US sales director, replacing the departed VP sales Don Mandell and National Sales Manager Mike Groh who had also departed the company. (source; source for title)  

August 12: Atari announced that Atari Explorer magazine would now be published by editor Mike W. Lindsay and advertising/art director Darren R. Meer.  John B. Jainschigg, previously Atari Explorer publisher/editor, had departed the company.  Ron Kovacs remained editor of Atari Explorer Online.

August 14: Atari announced at a private dealer meeting that the Mega STe was being taken out of production.

August 21-23: Atari introduced the Falcon030 personal integrated media computer system at the (6th) Atari Messe in Düsseldorf, Germany, organized by Atari Computer GmbH, which again attracted around 30,000 visitors.  The Falcon030 was to ship in 3 configurations: 1 MiB RAM with no hard drive (1398,- DM), 4 MiB RAM with internal 65 MB hard drive (2298,- DM), or 14 MiB RAM with 65 MB hard drive (3298,- DM). (MultiTOS was promised coming soon, but not shown.)  Atari announced that FSMGDOS would be replaced by SpeedoGDOS which would be incorporated with Sutra (would ship as: Atari Works), to ship with the Falcon030.  Atari also announced a new STe compatible analog joystick (never shipped), and also featured Atari System V (ASV) running on the TT030.  For the Lynx Atari featured Betman Returns and promised for fall release: Pinball Jam, Shadow of the Beast, Steel Talons, World Class Soccer, Kung Food, and Basketbrawl, and also again promised 720° (Feb 93).  Atari representatives included Alwin Stumpf, Sam Tramiel, Leonard Tramiel, Richard Miller, and Bill Rehbock. (source; source (This would be the last Atari Messe held.)

August 29: Don Thomas, previously Atari Portfolio marketing manager, was now Atari marketing services director (source), assuming responsibility for customer service in place of Diana Goralczyk who had departed the company. (see AtariExplorer No/De92 p17)

Summer/Fall: Engineer Andrew Burgess, previously of Atari Games, joined Atari.

September 1: In the Netherlands, to operate at the same location as Atari (Benelux) B.V., Atari established Atari Corp.-Dutch Branch (for consolidation of European warehousing and distribution operations).

September 6-8: Atari introduced the Falcon030 to the UK at the European Computer Trade Show (ECTS) held at the Business Design Centre, London, to be available in two configurations: 1 MiB RAM system (no hard drive) for £499, or 4MiB system with 65MB hard disk for £899. Alister Boden was Atari Corp. (U.K.) Limited technical manager.  Atari also introduced the 1040STe Family Curriculum II pack (£300 for 1040STe with Play and Learn, Junior School, GCSE Revision, and Family Computing (Hyperpaint, ANI ST, Music Maker II, FirST BASIC, First Word) software collection modules; pack never shipped?) and the revised 520STe Discovery Xtra pack (£250 for 520STe, Final Fight, Sim City, 9 Lives, Escape from the Planet of the Robot Monsters, Neochrome, FirST BASIC, ST Tour, First Word, ANI ST).  (Atari ST User #81 p9)

September 12-13: Atari demonstrated the Falcon030 at the Southern California Atari Computer Faire, Glendale Civic Auditorium, Glendale CA (suburban Los Angeles).  Two models of the Falcon030 were to be offered in the U.S. at the end of October: A $799 model with 1 MiB RAM with no hard drive, or $1,399 model with 4 MiB RAM and internal 65MB 2.5-inch IDE hard disk drive.  Bill Rehbock was Atari director of applications software. (NewsBytes)

September 14: Bernie Stolar remained Atari's VP of sales and marketing (games). (Crain's Chicago Business)

September 14-20: Atari introduced the Falcon030 to the Netherlands and featured the Lynx at Firato '92 held at the RAI Exhibition and Convention Centre, Amsterdam. (source)

September: Atari Entertainment division VP sales Bob Schuricht departed the company (to Camerica). (source)

September: In Germany, Atari Computer GmbH sales manager (2600/7800/Lynx) Thomas Huber departed the company.

September 23: Atari introduced the Falcon030 to the U.S., and announced MultiTOS for Falcon030 or TT030, at the meeting of the Boston Computer Society in Boston, MA.  The Falcon030 with 1 MiB RAM and MultiTOS was to list for $799 and be available in November.

September 23: Motorola's High Performance Microprocessor Division announced that its 68030 provided the processing power for the Atari Falcon030.  The Atari Falcon030 also incorporated Motorola's 56001 digital signal processor (DSP).

September 23: Craig W. Harding remained general counsel of Sierra On-Line (source).

September 29: Atari said it was closing research and development facilities in Dallas and Chicago and consolidating operations to company headquarters in Sunnyvale CA. One of the facilities being closed was the Atari Dallas research and development and production engineering facility, with about 40 employees. The other was the Atari game development facility in Chicago (Lombard IL) with about 20 employees. Atari also said it was curtailing operations at an office in Taiwan that served as a liaison with subcontractors.  Ten or 12 people would be laid off there, and some of the office's operations would be taken over by Sunnyvale and the company's Hong Kong office.  Atari had about 500 employees worldwide. (AP)  Departures from the company would include VP software development (games) Craig Erickson and Atari Dallas general manager Ira Goldstein.  Jerry Smith would be promoted to Atari product engineering manager, replacing Tom Ulaszek who would depart the company to Intelect.  (Atari's Tel-Aviv, Israel research and development engineering operation, Atari Computers Ltd., was likely shut down at this time as well, and Gideon Amir departed the company.)

October 1: In Switzerland at Atari (Schweiz) AG, the change executed on March 9, 1992 was officially registered. (source)  

October 14: In Switzerland at Atari (Schweiz) AG, directors Charles R. Knuchel and Gerhard Feldmeier departed the company.  Sam Tramiel remained chairman. (source)

October: Laurence M. Scott, Jr. (Laury Scott), previously President and Managing Director of Radofin Electronics, joined Atari as VP of manufacturing and operations, replacing Samuel W.L. Chin who departed the company to EFA Corporation.

October: In Germany, Atari Computer GmbH moved from Frankfurter Straße 89-91, D-6096 Raunheim to their new 95,000 square foot site, a new office and warehouse facility also near Frankfurt at: Am Kronberger Hang 2, 6231 Schwalbach/Ts.  Alwin Stumpf remained Atari Computer GmbH general manager.

October 20: Li Kramer would become Atari marketing director (games), replacing Atari EVP sales & marketing-Games Bernie Stolar who had departed the company to Archer Communications Inc. 

October 21: In Germany, Atari Computer GmbH general manager Alwin Stumpf departed the company (to Commodore), as did sales manager Lutz Lange.  Atari Computer GmbH management would now consist of: Head of Materials Management and Acting Sales Manager Irma Obersteiner, Controller Dieter Preuß, Head of Product Marketing and Software Support Hans Riedl. (source; source; source)

October 30: Assignee Atari Corporation gained assignor's interest in 6 patents from assignor Atari Games Corporation: 3,793,483; 4,054,919; 4,045,789; 4,016,362; 4,102,532; 4,116,444

Fall: James Hampton, previously QA lead at Maxis, joined Atari as a (Jaguar game) producer. (source)

November: Atari general manager Garry Tramiel assumed responsibility for all Atari domestic sales and marketing (both computers and games), replacing both Atari EVP sales & marketing-computers Ron Smith, who departed the company, and departed Atari EVP sales & marketing-Games Bernie Stolar.  Atari marketing director (games) Li Kramer would depart the company. (source; source

November 16-20: At the fall COMDEX in Las Vegas, under the "Personal Integrated Media" motto, Atari primarily featured the Falcon030, and also showed the TT030 and Portfolio.  Atari ST/TT/Falcon software featured: SpeedoGDOS, Concierge (previously: Sutra; would ship as: Atari Works).  Atari/Kodak promoted Kodak Photo CD running on both TT030/Falcon030.  Atari also showed the new Power Pad controller for Falcon030 or STe, and showed/previewed four games commissioned by Atari for the Falcon030: Raiden (Imagitec Design; title by Seibu Kaihatsu; never shipped), Steel Talons (Koveos; title by Atari Games via Tengen; would be shipped by 16/32 Systems), Cyber Assault (Koveos; never shipped), Llamazap (Llamasoft; would be shipped by 16/32 Systems).

November 18: For the Lynx Atari announced it had shipped (August through November) Shadow of the Beast (Digital Developments), Steel Talons (NuFX), Kung Food (Lore Games), Pinball Jam and Switchblade II (Gremlin Graphics), and the four sports games NFL Football, Baseball Heroes (DeFrisco Entertainment), World Class Soccer and Basketbrawl.

December 6: First issue of Atari Explorer Online published under new editor Travis Guy (replacing the departed Ron Kovacs).  Mike Lindsay remained editor of the print Atari Explorer.  Don Thomas, previously Atari marketing services director, was now Atari computer marketing director. (source)

December 10: The U.S. Court of Appeals for the Ninth Circuit had granted Atari's petition for a rehearing of the decision of July 22, 1992 (970 F.2d 641), and issued a replacement judgment for clarification purposes.  The Court noted that their ruling for the former The Federated Group executives and associates and against Atari did not establish that Atari waived its right to collect damages for their breach of contract defense or to assert their breach as a defense to enforcement of the Agreement.  (981 F.2d 1025)

December: Atari senior design engineer Tracy Hall departed the company.

December: For the Lynx Atari shipped Dracula - The Undead (HandMade Software) and Dirty Larry: Renegade Cop (Knight Technologies).

December?: Accolade released Centipede, developed by the Code Monkeys, title by Atari, for Game Boy.

1993
January 7-10: During the Winter CES in Las Vegas, from a nearby hotel suite showroom, Atari promoted the Lynx.  For the Lynx, through a new catalog, Atari announced or again promised: Rolling Thunder, Pit-Fighter, Rai-Den, Lemmings, Jimmy Connors' Tennis (title by UBI Soft; previously: Jimmy Connors Bad Boy Tennis), Malibu Beach Volleyball (would ship as: Malibu Bikini Volleyball), Dinolympics, Ninja Gaiden III, Eye of the Beholder, Road Riot 4WD, Gordo 106 (title by Tenth Planet), Power Factor, Relief Pitcher (title by Atari Games via Tengen; never shipped)

Also at the show, GameTek announced the release of The Humans, title by GameTek, developed by Imagitec Design for Atari and to ship from Atari as Dinolympics for Lynx, and previously shipped under the GameTek Mirage label as The Humans for Amiga, for PC, and also introduced/announced the game for SNES, Game Boy, Genesis, and Game Gear (never shipped for Game Gear).

January: Atari US sales director Art Pruzynski departed the company. (source The role was assumed by Atari general manager Garry Tramiel. (source)  

January 15-18: Atari featured the Falcon030 at NAMM in Anaheim, CA.

January: Atari shipped the Falcon030 in Germany.  Configurations: 1MiB RAM/no hard drive, 4MiB RAM/no hard drive, 4MiB RAM/65MB internal hard drive, 4MiB RAM/120MB internal hard drive, 14MiB RAM/65MB hard drive, 14MiB RAM/120MB hard drive

January/February: Atari released Pit-Fighter for Lynx.

Jan/Feb: Final published issue of Atari Explorer magazine.

March 9: Garry Tramiel was Atari general manager for the US. (source)  

March 10: Atari Corp. (U.K.) Limited announced that the Falcon030 had shipped in the UK, available in three configurations: 1 MiB RAM system for £599; 4MiB system for £799, or 4MiB system with 65MB hard disk for £999.  Darryl Still was head of Atari's marketing department.  (NewsBytes)

March?: In Switzerland, Atari (Schweiz) AG was operationally shut down, and all 9 employees departed the company.  3 of the 9 would join Binova AG, which would be the new Atari importer in Swlitzerland.  (TOS 4/93)

March: At Atari (Benelux) B.V. headquarters in Vianen, Atari had established the Atari European Distribution Center (aka Atari European Center; aka Atari Corp.-Dutch Branch), a centralized warehousing and distribution operation for all of Europe (taking fuller economic advantage of the nearby port of Rotterdam). (source In addition to Atari (Benelux) B.V., Atari was maintaining "satellite sales offices" in Germany (Atari Computer GmbH), France (Atari France S.A.), the UK (Atari Corp. (U.K.) Limited) and Italy (Atari Italia S.p.A.) for conducting sales activities throughout Europe.  Other European subsidiaries had been operationally shut down.  Atari Corp. (U.K.) Limited sales manager Paul Welch was now additionally Atari's International Distributor Manager. 

March 24: Atari had approximately 270 employees worldwide, including 78 in engineering and product development, 77 in marketing, sales and distribution, 27 in purchasing and material control, and 88 in general administration and management.  Atari would complete its restructuring during 1993 and expected to reduce the number of employees in all categories. (10-K for 1992)

March 24-30: At CeBIT '93 in Hanover, Germany, Atari primarily featured the Falcon030, and also exhibited the TT030, Portfolio and Lynx.  For the Falcon030/TT030 Atari introduced/featured: Atari Works (earlier names: ST Sutra, Concierge), SpeedoGDOS, and MultiTOS, and also introduced/showed games commissioned by Atari for the Falcon030 including: The Humans (Imagitec Design; would be shipped by 16/32 Systems as: Evolution: Dino Dudes), Llamazap, Road Riot 4WD (Koveos; title by Atari Games via Tengen; would be shipped by 16/32 Systems), Raiden, Space Junk (Imagitec Design; never shipped) 

March 31: Craig W. Harding remained general counsel of Sierra On-Line (source).

March/April: Atari dealers in the USA received Falcon030 demonstration units.

April: Gabriel S. Baum, previously of InfoTechnology (and earlier of Mattel Electronics) had joined Atari as VP entertainment software (replacing the departed Craig Erickson in the role).

May 10: Atari announced the appointment of ION Finland Oy as its official full products distributor in Finland.  In addition, SLO Viestinta (Engineering Division) would supply the Falcon030 to the specialist professional audio and video market.  Paul Welch was Atari's International Distributor Manager. (source)

May: Geoff Earle, employed by Atari in Canada since May 1986, departed the company and Atari (Canada) Corp. was operationally shut down.

May 15: Final issue of Atari Explorer Online published by Atari.  Atari would shut down their Atari Explorer operations.  Atari Explorer editor Mike Lindsay, Atari Explorer advertising/art/layout director Darren R. Meer, and Atari Explorer Online editor Travis Guy would depart the company.  (As Subspace Publishers, publisher Michael W. Lindsay and editor Travis Guy would continue producing AEO independent of Atari.)

May 17: SuperMac Technology announced that Atari had licensed SuperMac's Cinepak video compression technology (formerly known as Compactvideo).  Laury Scott remained Atari VP manufacturing and operations.

May 24-27: Atari did not attend Comdex/Spring '93 in Atlanta.

May/June: For the Lynx Atari shipped Dinolympics (concept by Atari; developed by Imagitec Design for Atari; same game as The Humans by GameTek for non-Atari platforms) and Power Factor (Hand Made Software).

June 3: Atari announced the launch of the Jaguar (approximately $200, with one software experience and a Power Pad Controller), to launch in the New York market in the fall, with a national roll-out of the product within one year.  For the Jaguar Atari also announced a compact disc peripheral (would ship as: Jaguar CD), which would be double-speed and would play regular CD audio, CD + G (Karaoke) and Kodak's new Photo-CD.  Jaguar games (on MegaCart) announced: Battlezone 2000 (would ship as: Hover Strike), Tempest 2000 (Llamasoft), Cybermorph (Attention To Detail), Alien vs. Predator (Rebellion), Jaguar Formula One Racing (Rebellion; later: Checkered Flag II; would ship as: Checkered Flag).

June 3-6: Atari did not attend the Summer Consumer Electronics Show at McCormick Place in Chicago.

June 9: In Switzerland at Atari (Schweiz) AG, the changes executed on October 14, 1992 were officially registered. (source)

June: Adron Beene, previously Atari corporate counsel, became Atari Vice President - Legal and Secretary, replacing Steven Kawalick who departed the company.  Craig W. Harding, previously general counsel of Sierra On-Line, would join Atari as corporate counsel (replacing Beene in the role).

June: Atari shipped the Falcon030 in quantity in the USA, in three configurations: 1MiB RAM/no hard drive, 4MiB RAM/no hard drive, or 4MiB RAM/80MB internal hard drive.  (14MiB RAM/80MB hard drive configuration still promised as well.)  All configurations would ship with: TOS 4 with GEM, MultiTOS, hard drive utilities, the games Landmine and Breakout, CalAppt (personal time manager and phone book/dialer), ProCalc Scientific Calculator, Talking Clock, System Audio Manager (SAM; not included with early units), AFM : the Audio Fun Machine (not included with early units).  Hard drive systems would additionally ship with: Atari Works, SpeedoGDOS, Falcon-D2D Recorder.  Atari also separately shipped for all ST/TT/Falcon computers: Atari Works, SpeedoGDOS, MultiTOS

June 25: Annual Meeting of Shareholders of Atari Corporation.  Five were elected to the board of directors: Jack Tramiel (Chairman), Sam Tramiel, August J. Liguori, Leonard I. Schreiber, Michael Rosenberg. On display for the shareholders were a number of Lynx machines in a tower style Lynx kiosk, two Atari Falcon030s, and a Jaguar Development system.

June 28: Atari announced that under a 30-month agreement, Atari's Jaguar would be built by IBM at an IBM factory in Charlotte, N.C.

Months?: GameTek / Mirage released Human Race: The Jurassic Levels / Humans 2: The Jurassic Levels / The Humans: Insult to Injury, concept by Atari, developed by Imagitec Design, add-on releases for The Humans for Amiga and for PC. 

July 6: Microsoft announced Microsoft Arcade, for Windows 3.1 PC, featuring Asteroids, Centipede, Battlezone, Missile Command and Tempest, all properties licensed from Atari.  Scheduled to ship in August.

July/August: For the Lynx Atari shipped Gordo 106 (Tenth Planet).

August: To date, Atari had shipped approximately 13,000 to 14,000 Falcon030 systems in Europe, about 40% (5200-5600) of that in Germany. (source)

August 18: Atari introduced the Jaguar 64-bit interactive multimedia system (US$200, no game included) in a hands-on press event held at company headquarters in Sunnyvale, Calif.  Three Jaguar games were featured: Cybermorph, Alien vs. Predator, and Trevor McFur in the Crescent Galaxy.  Additional Jaguar games announced/promoted by Atari: Raiden (Imagitec Design; title by Seibu Kaihatsu), Evolution: Dino Dudes (concept by Atari, developed by Imagitec Design for Atari; same game as Dinolympics for Lynx and The Humans from GameTek for non-Atari platforms), Club Drive, Checkered Flag II (previously: Jaguar Formula One Racing: would ship as: Checkered Flag), Tiny Toon Adventures (never shipped), Kasumi Ninja (Hand Made Software for Atari), Tempest 2000.  A prototype of the double-speed Jaguar CD-ROM peripheral, to be introduced in 1994 and to include support for audio CD, karaoke CD+Graphics and optional Kodak Photo CD (Photo CD cartridge never shipped) was also shown, and a Jaguar MPEG 2 cartridge (never shipped) for playing full length motion pictures from CD was announced.  Atari also announced plans to distribute 50,000 Jaguars in the New York and San Francisco markets during fall 1993, with a national roll-out in 1994.

August/September: For the Lynx Atari shipped Lemmings and Jimmy Connors' Tennis (HandMade Software).

September 16: Date of Falcon software catalog produced by Atari France S.A.  Daniel Hammaoui remained general manager.  (source)

September 18-19: Southern California Atari Computer Faire in Glendale, CA.  Bill Rehbock remained Atari director of application software.

September: Bill Rehbock, previously Atari director of applications software, would be promoted to VP Software Business Development.  Normen Kowalewski, previously Developer Support Manager for Atari Computer GmbH (Germany), became Atari International Developer Support Manager (based at Atari headquarters in Sunnyvale CA, replacing the promoted Rehbock).  In the Netherlands at Atari (Benelux) B.V., Wilfred Kilwinger, previously Support Manager, became European Support Manager (Germany, Benelux, Scandinavia, Austria, Switzerland, Eastern Europe). (source)  (Alistair Bodin remained software development manager at Atari Corp. (U.K.) Limited.)

September?: Don Thomas, previously Atari computer marketing director, would remain Atari director of customer service.

September 23: Atari had reactivated its domestic sales and marketing subsidiary, Atari Computer Corporation.  Atari Computer Corp. announced that Terrence Valeski (Terry Valeski) had joined the company as director of marketing and advertising for Jaguar.  Valeski would report directly to Atari president (and Atari Computer Corporation CEO) Sam Tramiel.  Valeski was known for his association with Intellivision: He was hired by Mattel Electronics as Senior Vice President of Marketing in 1983, in 1984 he founded Intellivision, Inc. after obtaining the rights to the platform from Mattel, and he continued to head the company, later known as INTV Corp., until it closed in 1991.  (Garry Tramiel remained Atari general manager.)

September 24: Atari announced its initial list of 20 licensed 3rd party game developers for the Jaguar.

Fall: In Australia, Atari Computers Pty Ltd was shut down.

Fall: The Atari TT030 saw a final production run of several thousand units over September - November, 1993. (Atari ST Review #26 5/94 p29)  

Fall: Flair II Limited engineer Martin Brennan departed the company. (source)  Engineer Timothy Dunn, previously of Flair II Limited, joined Atari (Sunnyvale headquarters) where he would be senior engineer.

October 19: Atari filed legal proceedings in California Northern District Court against Sega of America, Inc alleging patent infringement of Atari's '114 Patent: U.S. Patent No. 4,445,114, "Apparatus for Scrolling a Video Display," issued to David R. Stubben (of Atari, Inc.) on April 24, 1984.  Case name: Atari Corporation, et al v. Sega of America, Inc

November 4: In an elaborate media event Atari introduced the Jaguar in the Hemisphere Club on the 48th floor of the Time/Life building on West 50th Street in New York City. Over 300 attended, including buyers for major retail stores, major corporate players, and media reporters.  The Jaguar system was to retail for US$249 (with game included).  Atari announced the signing of several major new developers for the Jaguar, including: Virgin, Interplay, Microprose, UBI Soft, Gremlin Graphics, Millennium Interactive, Accolade, Activision.  The Time Warner library of video clips would be available to Jaguar developers. Atari Games Corp. announced that they would be using the Jaguar as a board for arcade games (hardware would be known as: CoJag).  For use with the future Jaguar CD multimedia player, Atari announced the Jaguar MPEG 1 cartridge (CD-i and Video CD support; never shipped) and again promoted the Jaguar MPEG 2 cartridge (never shipped). Atari expected to ship about 50,000 Jaguar systems before Christmas, with 10,000 slated for the European market and the remaining 40,000 divided between stores in the New York and San Francisco areas. (Newsbytes)

November 5: Atari VP entertainment software Gabriel Baum had departed the company to his own consultancy, Polynomics. (source)

November 11: Atari and Accolade jointly announced a licensing agreement where Atari would publish 5 titles by Accolade for Jaguar by fall 1994: Al Michaels Announces HardBall III (never shipped), Brett Hull Hockey (never shipped), Bubsy in: Claws Encounters of the Furred Kind (never shipped), Charles Barkley Basketball (same game as Barkley Shut Up and Jam! for SNES and Genesis; never shipped), Jack Nicklaus' Power Challenge Golf (later: Jack Nicklaus Cyber Golf for Jaguar CD; never shipped)

November 15-19: At the Fall COMDEX in Las Vegas Atari featured the Jaguar as part of the OEM (original equipment manufacturers) section of the IBM exhibit.  Finished games exhibited by Atari for the Jaguar: Cybermorph, Raiden, Evolution: Dino Dudes, Trevor McFur in the Crescent Galaxy; previewed: Alien vs. Predator, Checkered Flag II (would ship as: Checkered Flag). 

November 23: Atari announced that Jaguar was shipping, in New York and San Francisco area retail stores.  The 17-button Jaguar Controller (same as the Atari Power Pad controller for Falcon030/STe) and Cybermorph shipped with the system, suggested retail $249.99.

November 29: Atari announced a list of 15 additional software companies signed as developers for Jaguar (some of these previously announced on November 4), bringing the total to 35.  For the Jaguar Atari announced/promoted: Return to Zork (to be published by Activision; never shipped); Al Michaels Announces Hardball III, Brett Hull Hockey (Ringler Studios), Charles Barkley Basketball (Ringler Studios), Jack Nicklaus Power Challenge Golf (Hand Made Software), Bubsy in: Claws Encounters of the Furred Kind, Doom (Id Software), 3D Gunship 2000 (to be published by Microprose; never shipped), Zool 2 (Gremlin Graphics); Jimmy Connors Pro Tennis (to be published by by UBI Soft; never shipped)

November 30: Atari (Benelux) B.V. shut down their sales/marketing office in Belgium at Vosveld 17, 2110 Wijnegem. (source)

November/December: For the Jaguar Atari shipped: Raiden, Evolution: Dino Dudes, Trevor McFur in the Crescent Galaxy (Atari's Flare II unit)

December: For the Lynx Atari shipped Malibu Bikini Volleyball (HandMade Software).

December: James Grunke, previously Atari director of specialty markets (pro audio, MIDI, international music markets), became Atari director of audio.

December 22: In Germany regarding Atari Computer GmbH, Robert Gleadow was registered as (the sole) managing director, replacing Alwin Stumpf who had departed the company.

December 31: Atari had approximately 133 employees worldwide, including 43 in engineering and product development, 38 in marketing, sales and distribution, 7 in purchasing and production, and 45 in general administration and management. (10-K for 1993)

December 31: Atari maintained active operations in the United States, the Netherlands and the United Kingdom. (Atari Corp. Annual Report for 1993)

December 31: Atari's authorized capital stock consists of 100,000,000 shares of Common Stock, par value $.01 per share, of which 57,214,587 shares were issued and outstanding,

Atari said it sold 20,000 Jaguar systems in the 2-market rollout for Christmas (Consumer Electronics 1/17/94)

Atari France S.A. had sold some 6,000 Falcon030 computers and nearly another 6,000 STe computers in 1993. (source)

1994
January 6-9: Atari promoted the Jaguar and Lynx at the Winter CES (main floor, Pavilion A) in Las Vegas, in Atari's first showing at a CES since January 1991.  For the Jaguar Atari featured Alien vs. Predator, Checkered Flag II (would ship as: Checkered Flag), and Tempest 2000, and also promoted Club Drive, Doom, and Tiny Toon Adventures (never shipped).  For the Lynx Atari featured (and again promised): Raiden (title by Seibu Kaihatsu via Fabtek; previously: Rai-Den; never shipped by Atari; would be shipped by Telegames in 1997), Eye of the Beholder (never shipped), Ninja Gaiden III 

January: Engineer John Mathieson, previously director of Flare II Limited, joined Atari as Vice President Advanced Technology (R&D).  Mathieson would form and head the new Atari Advanced Technology Group ("Jaguar 2" development).  (Flare II was shut down.)  Pilgrim Beart, previously Engineering Manager at Euphonix, would join Atari as senior engineer, Advanced Technology Group (reporting to Mathieson).  (Richard Miller remained Atari Vice President - Technology.)

February 11: Atari Technology Corp. officers: CEO Sam Tramiel, secretary Adron Beene, CFO August J. Liguori.  Location 1196 Borregas Avenue, Sunnyvale CA.  Business: "Personal business and home computers and video game products"  (filing with State of California)

February: Atari shipped Ninja Gaiden III for the Lynx.

February 24: The Hotz Corporation was co-established by Jimmy Hotz to create the Hotz Translator for Windows, based on the Hotz MIDI Translator formerly produced and marketed for Hotz Instruments Technology by Atari.

February/March: Atari completed the consolidation of European administration, sales, marketing, and development operations to Atari Corp. (U.K.) Limited, with warehousing and distribution remaining in the Netherlands at the Atari (Benelux) B.V. Atari European Distribution Center.  In Germany, Atari Computer GmbH was operationally shut down, with building sales to close in June; once matters were settled, controller Dieter Preuß would depart the company (to Commodore Germany) and manager Irma Obersteiner would depart the company.  In Italy, Atari Italia S.p.A. was operationally shut down.  In France, Jean Richen, previously Atari France S.A. marketing manager, would become Atari France S.A. managing director (source), replacing Daniel Hammaoui who would depart the company (to co-found Accord); Richen would also serve as Atari European marketing manager; as Atari France would be operationally shut down, Richen would be shifted to Atari Corp. (U.K.) Limited.  Darryl Still remained Atari Corp. (U.K.) Limited marketing manager and would also serve as Atari European product manager (source); Paul Welch remained Atari Corp. (U.K.) Limited sales manager and Atari International Distributor Manager; Richard Munday remained Atari Corp. (U.K.) Limited financial controller and Atari European financial controller; Bob Gleadow remained Atari Corp. (U.K.) Limited managing director and Atari European general manager.  In the Netherlands at Atari (Benelux) B.V., Pieter Norp remained financial controller and Jurek Ceglarek remained customer support manager, while European Support Manager Wilfred Kilwinger would depart the company. (source) (source) (source

March 14-19: Atari did not attend CeBIT '94 in Hanover, Germany.

March 7: Atari announced 48 additional Jaguar developers, publishers and licensees signed since January 1, 1994, bringing the total to 86.  Terry Valeski remained Atari Computer Corporation director of marketing and advertising.

March 22: Atari Technology Corp. officers: CEO Sam Tramiel, secretary Adron Beene, treasurer (CFO) August Liguori.  Location 1196 Borregas Aveenue, Sunnyvale CA. "Personal Computers and home computers and video game products."  (filing with State of California)

March 22: At Atari Computer Corporation: Sam Tramiel was CEO, Adron Beene was secretary, and August Liguori was CFO. "Personal Computers and home computers and video game products"

March 24: Atari announced that Nintendo of America, Inc. and Atari had settled litigation concerning Atari's '114 Patent: U.S. Patent No. 4,445,114, "Apparatus for Scrolling a Video Display," issued to David R. Stubben (of Atari, Inc.) on April 24, 1984.  Atari would receive $2.2 million cash from Nintendo and Atari would grant Nintendo a license to certain Atari patents.

March 24: There were 57,223,862 shares of Atari Corporation Common Stock outstanding.

March 24: Date of Stock Purchase Agreement between Atari Corporation and Time Warner, Inc.  Atari would issue 1.5 million shares of its common stock to Warner Communications Inc. (the wholly owned subsidiary of Time Warner) at a price of $8.50 per share for an aggregate investment of $12.8 million. 

March 24: Date of Stock Purchase Agreement between Atari Corporation and Atari Games Corporation.  Atari would issue 70,000 shares of its Common Stock to Atari Games in settlement of royalty payments owed by Atari to Atari Games for ports of Atari Games games to the Atari Lynx (18 titles), ST (3 titles), 7800 (5 titles), and 2600 (1 title) through December 31, 1993.

March 24: Atari announced that in addition to the initial launch markets of New York and San Francisco, they had now introduced Jaguar in Los Angeles.

March/April: Atari Computer Corporation director of marketing and advertising Terry Valeski departed the company, and Atari Computer Corporation (domestic sales and marketing) would (again) be operationally folded into Atari (corporate).  (Garry Tramiel remained Atari general manager.)

April 10-12: Atari previewed the Jaguar, expected to launch in Europe in September 1994, at the ECTS (European Computer Trade Show) held at the Business Design Centre in London. Atari displayed prototypes (in various stages of development) of soon to arrive Jaguar games, plus the completed Tempest 2000, but made no announcements at the show. (source)

April 13: Atari organized a Jaguar developer conference, held in a hotel near London Heathrow, attended by around 100 European developers.

April 13: Atari announced it was shipping Tempest 2000 for Jaguar. 

April 19: Pursuant to the agreements of March 24, 1994, Atari sold to Warner Communications Inc. (WCI) (the wholly owned subsidiary of Time Warner Inc.) 1.5 million shares of its common stock at a price of $8.50 per share for a total of $12.8 million, and Atari issued to Atari Games Corporation (majority owned by Time Warner) 70,000 shares of its common stock.  There were now approximately 58,793,862 shares of Atari Common Stock outstanding.  Before the new stock issuances Time Warner beneficially owned 14,200,000 shares of Atari; the 15,770,000 shares of Atari Common Stock now beneficially owned by Time Warner constituted approximately 26.8% of the outstanding Atari Common Stock.

April 25: Wavefront Technologies and Atari announced a worldwide agreement making Wavefront's GameWare the exclusive game graphics and animation development software for the Atari Jaguar system. Bill Rehbock was Atari VP Software Business Development.

April 29: Adron Beene remained Atari Vice President - Legal and Secretary.

May 3: Atari announced that it had licensed Jaguar technology to Sigma Designs to deliver Jaguar PC Card (never shipped), a PC card incorporating the Jaguar technology with Sigma's Reel-Magic full-motion video capabilities.

May 3: Atari said it had shipped between 50,000 and 100,000 Jaguar systems to date, and that the Jaguar was now available across the US.  Five game titles for Jaguar had shipped to date. (Newsbytes)

May: "The [Atari] Falcon hasn't actually been out of manufacture in Taiwan in the last 15 months and the ST has been in and out of manufacture" - General Manager of Atari Europe Bob Gleadow, Atari ST Review #26 5/94 p28  

May/June: Ron Beltramo, previously Director of Marketing at Gallo Salame, rejoined Atari as VP marketing, essentially replacing the departed Terry Valeski in the role.

June 3: Atari director of communications Bob Brodie departed the company.

June: Atari Vice President - Legal and Secretary Adron Beene departed the company.  Atari director, Vice President - Finance, Treasurer, and Chief Financial Officer August Liguori additionally became Atari Secretary (replacing Beene in the role). 

June: Atari engineer David Schwartz, head of the Jaguar CD project, conceived of a new type of interactive entertainment product, named "GameFilm", merging videogame and film formats.

June 17: Annual Meeting of Shareholders of Atari Corporation.  Five were elected to the board of directors: Jack Tramiel (Chairman), Sam Tramiel, August J. Liguori, Leonard Schreiber, Michael Rosenberg.

June 23-25: At the Summer CES in Chicago (the final Summer CES to be held), for the Jaguar ($250; five game titles shipped to date), Atari featured the Jaguar CD multimedia player, to ship fall 1994.  The unit would include the Virtual Light Machine (VLM).  Titles announced from Atari for the Jaguar CD: Blue Lightning (Attention to Detail; title by Epyx), Battlemorph (Attention to Detail), Highlander: The Last of the MacLeods (Lore Design; title by Gaumont Television), Jack Nicklaus Cyber Golf (previously: Jack Nicklaus Power Challenge Golf on cartridge; never shipped), Creature Shock (Virgin Interactive; never shipped), Demolition Man (Virgin Interactive; never shipped).  Atari also announced the Jaguar Voice/Data Communicator (never shipped), developed by Phylon Communications, to be supported initially by Doom, Club Drive and Iron Soldier (Eclipse Software for Atari).  Atari announced that the number of signed licensed developers for the Atari Jaguar had surpassed 150.  Atari also announced Tempest 2000: The Soundtrack (audio CD), and featured the Lynx at the show as well.  Ron Beltramo was Atari VP marketing (Newsbytes); Bill Rehbock was VP third party development; James Grunke was Director of Music and Audio.

June 23: Atari announced its participation in the SuperTour '94 summer long exhibition of the Atari Jaguar in many popular shopping malls across America, co-sponsored by Electronic Gaming Monthly (E.G.M.).  Donald Thomas was Atari director of Customer Service.

Months?: GameTek released Humans / Humans 1 and 2, concept by Atari, developed by Imagitec Design, for CD32 and for PC.

Month?: Atari senior engineer Andrew Burgess departed the company (to Starsight Telecast).

July 7: Beamscope Canada and Atari announced that Beamscope Canada had been appointed the exclusive Canadian distributor for the Atari Jaguar.

July 12: Atari announced an agreement with Time Warner Interactive (TWi) whereby the Jaguar technology engine would be available for use in Time Warner Interactive's arcade games, and arcade titles developed by TWi on the Jaguar platform would also be available for Atari's Jaguar consumer console.

July 12: Atari confirmed a majority of its 1994 300,000 piece production of Jaguar would be manufactured by IBM in Charlotte, North Carolina.

August 1: Atari announced it was shipping Wolfenstein 3-D by Id Software for Jaguar.  Additional Jaguar titles expected to ship by the end of 1994: Alien vs. Predator, Doom, Kasumi Ninja, Iron Soldier, Troy Aikman NFL Football from Williams Entertainment.  Ron Beltramo was Atari VP marketing.

August 2: At MacWorld Expo in Boston, Microsoft introduced Microsoft Arcade for Macintosh, featuring Asteroids, Centipede, Battlezone, Missile Command and Tempest, all properties licensed from Atari.

August 22: Atari announced that Telegames had released Brutal Sports Football for Jaguar.

September 4-6: In London, Atari held their "European Atari Jaguar Premiere" at the Planetarium while also exhibiting at the ECTS (European Computer Trade Show) held at the Business Design Centre.  Alien vs. Predator was promised to ship October 20, games also nearing release included Checkered Flag, Club Drive and Kasumi Ninja, and additional games previewed included Bubsy, Doom, Cannon Fodder, and Iron Solder.  Peter Walker (of Fitzroy) was Atari spokesperson. (source; source)   Accord was Atari's distributor in France, with authorized service from GK Service; Pagedown was Atari's distributor in Germany and Austria. (source)

September 8: Ron Beltramo was Atari VP Marketing. (San Jose Mercury News)

September 26: Date of Atari's Stock Purchase Agreement with Sega Holdings USA, Inc. Atari reached an agreement with Sega Enterprises Ltd. concerning Atari's '114 Patent: U.S. Patent No. 4,445,114, "Apparatus for Scrolling a Video Display," issued to David R. Stubben (of Atari, Inc.) on April 24, 1984.  Under the terms of the agreements: Sega would receive worldwide, non-exclusive rights with certain exceptions to Atari's library of more than 70 U.S. patents and applications (excluding certain of Atari's Jaguar and Lynx patents), for a fully prepaid royalty to Atari amortized at approximately $7 million per year over 7 years for a total of $50 million; Sega would purchase approximately 4.7 million shares of Atari common stock for a total price of $40 million; both companies would enter into software license agreements for up to five game titles per year that would be made available on each company's present and future platforms; Atari would dismiss its legal proceedings against Sega, and each company will release all claims against the other.  Atari Corporation, et al v. Sega of America, Inc, filed in the California Northern District Court on October 19, 1993, would be dismissed.

September 26: Atari and Williams Entertainment announced that Atari would develop and market new versions of such Williams hits as Joust, Defender and Robotron for Jaguar, while Williams would license the new versions to market them for high performance PCs.  They also announced that Williams would release Double Dragon V for Jaguar.

September 28: Garry Tramiel was Atari Corporation general manager.

October 10: Atari announced that Toys "R" Us would carry the Jaguar.  Jaguar titles expected to ship by the end of year would include: Alien vs. Predator, Dragon: The Bruce Lee Story (Virgin), Doom, Troy Aikman NFL Football from Williams Entertainment, Iron Soldier, Kasumi Ninja.  Ron Beltramo was Atari VP marketing.

October 14: The U.S. Bankruptcy Court for the Northern District of California dismissed the involuntary bankruptcy petition against The Federated Group of January 23, 1992.  The petitioners would appeal to the District Court, see: D.C. No. CV-95-00021-WHO

October: Atari engineer David Schwartz became Atari VP New Media Systems and Technology.

October 21: Atari shipped Alien vs. Predator for Jaguar.

October 25: Atari and Virtuality Group jointly announced that Virtuality would finalize development of a consumer version of its head mounted display technology (virtual reality headset) that Atari would manufacture and market for use with the Atari Jaguar, to ship by Christmas 1995 (never shipped).  Ron Beltramo was Atari VP marketing.  In the UK, Peter Walker, of Fitzroy, remained Atari spokesman; Bob Gleadow remained managing director, Atari Corp. (U.K.) Limited.

October 26-30: Atari featured the Jaguar, making its first major public appearance in the UK, at the Future Entertainment Show (FES) at Earls Court 2, London.  Jean Richen was Atari European Marketing Manager. (ST Format #63 p10)

November: Atari VP technology Richard Miller departed the company. (1995 proxy) (Miller would found VM Labs, Inc. on 1/11/95.)  John Mathieson remained Atari Vice President Advanced Technology (Jaguar 2 development).

November 16: Atari announced that it had received regulatory approval in connection with its September 26, 1994 agreements with Sega and the transactions had closed.

November 20-January 15: In the U.S., with the purchase of a Jaguar system, Atari offered a free Jaguar game cartridge, choice of: Evolution: Dino Dudes, Trevor McFur in the Crescent Galaxy, Raiden

November 21: As a result of the settlement between Atari and Sega, Atari Corporation, et al v. Sega of America, Inc, filed on October 19, 1993, was dismissed by Judge Claudia Wilken.

November 21: Atari announced the launch of Jaguar in Japan, including 25 Toys "R" Us outlets, and that Mumin Corporation of Tokyo was handling Jaguar distribution and sales in Japan.  Jaguar was already available in Europe, Canada, and the US.  Ron Beltramo remained Atari VP marketing; Laury Scott remained Atari VP manufacturing and operations. (PR; Newsbytes)  Jaguar systems for Japan would ship with Alien vs. Predator.

November 23: For Jaguar Atari announced the imminent, late November releases of: Doom, Checkered Flag, Club Drive, Dragon: The Bruce Lee Story

November 29: In Germany, Atari Computer GmbH entered into bankruptcy proceedings.

December: Atari VP manufacturing and operations Laury Scott additionally assumed responsibility for Atari's engineering department (source), assuming the role from departed VP technology Richard Miller.

December 2: Atari announced it was shipping Doom for Jaguar.  Ron Beltramo was Atari VP marketing.

December 9: For Jaguar Atari announced the imminent, December releases of: Kasumi Ninja, Zool 2 (Gremlin Interactive, formerly known as Gremlin Graphics), Bubsy in: Fractured Furry Tails (Imagitec Design, title by Accolade), Iron Soldier, Val d'Isère Skiing and Snowboarding (Virtual Studios).  Jaguar titles Atari announced to ship in 1995: Hover Strike (previously: Battlezone 2000), Space War 2000 (never shipped), Troy Aikman NFL Football from Williams Entertainment, Rayman from Ubi Soft, Double Dragon V from Williams Entertainment, Theme Park from Ocean, Syndicate from Ocean, Fight for Life (High Voltage Software for Atari).  Atari stated that more than 200 third-party developers had agreed to create new titles for the Jaguar.  Ron Beltramo was Atari VP marketing.

December 14: Atari and Time Warner jointly announced the initiation of Time Warner Cable's Full Service Network (FSN) in Orlando, Florida, featuring Jaguar games which were stored on magnetic hard drives and downloaded to the game device at the consumers' request.  The system, including 5 Jaguars, was also in use at the "Home of the 21st Century," a model home sponsored by Time Warner Cable's Full Service Network and Southern Living Magazine and equipped with Full Service Network capabilities, and other state-of-the-art home services located in the Sweetwater, Wekiva, Lake Brantley and Springdale community near Orlando.  Ron Beltramo was Atari VP marketing.

December: Atari shipped the Jaguar PAL version for UK/Europe. "Europe was promised 250K units for the first Christmas, but received only 25K in early December, with a further 25K on Dec 23rd." - Atari's Darryl Still - source

December 22: Atari announced the releases of Iron Soldier and Kasumi Ninja for Jaguar.  Ron Beltramo was Atari VP marketing.

December 31: Atari had approximately 101 employees in the U.S., including 58 in engineering and product development, 18 in marketing, sales and distribution, 5 in purchasing and production, and 20 in general administration and management; in addition, the Company had approximately 16 employees outside the U.S. (10-K for 1994)

December 31: There were 63,648,535 shares of Atari Common Stock outstanding.

1995
January 6-9: At the Winter CES in Las Vegas, Atari announed that the the Jaguar CD multimedia player, including the Virtual Light Machine (VLM), would ship winter 1995 for $149.99, and that the first Jaguar CD titles would be Battlemorph, Blue Lightning, Highlander, Demolition Man and Creature Shock.  For the Jaguar Atari introduced the JagLink Interface cable (spring 1995 for $29.99), and again promised the Jaguar Voice/Data Communicator (fall 1995 for under $150) and the Jaguar virtual reality headset (by Christmas 1995 under $200).  Atari promoted Batman Forever (never shipped), Thea Realm Fighters (CD; High Voltage Software; never shipped), and Primal Rage (CD) from Time Warner Interactive as the top coming attractions for the Jaguar.  Sports titles promoted by Atari for Jaguar: Charles Barkley Basketball (never shipped), Brett Hull Hockey (now for CD; never shipped), Al Michaels Announces HardBall III; never shipped), Jack Nicklaus Cyber Golf (never shipped), Troy Aikman NFL Football from Williams Entertainment, White Men Can't Jump (High Voltage Software, title by TriMark), CD League Bowling from V Real (never shipped), Sensible Soccer from Telegames (would ship as: International Sensible Soccer).  Additional upcoming Jaguar titles promoted by Atari: Fight for Life, Space War 2000, Hover Strike, Ultra Vortex (Beyond Games for Atari; would ship as Ultra Vortek), Rayman from Ubi Soft.  Previewed for Jaguar: Hover Hunter (Hyper Image; later: Phase Zero; never shipped), BurnOut (by Shen Technologies via Virtual Xperience; would ship as: Super Burnout), Air Cars (MidNite Entertainment Group; never shipped by Atari; would be shipped by ICD), Varuna's Forces (CD; Accent Media; never shipped).  Already available Jaguar titles that were featured: Doom, Iron Soldier, Checkered Flag, Club Drive, Kasumi Ninja, Val d'Isère Skiing and Snowboarding, Bubsy in: Fractured Furry Tails, Zool 2.  Atari also showed 4 games for the Lynx (what games????).  (some reports)  Ron Beltramo was Atari VP marketing.

January 16: Jon Correll had recently joined Atari as VP of Software Product Development. (source (Bill Rehbock remained Atari VP of Software Business Development.)

February: Atari Director of Audio James Grunke departed the company (to Online! Technologies).

February 17: Time Warner sold 4,500 of its shares of Atari Corporation stock.

March 13: Atari and Williams Entertainment announced that Atari would be publishing Mortal Kombat III (never shipped) for the Atari Jaguar.  Bill Rehbock remained Atari VP of Software Business Development.

March 15: Atari Corp. (U.K.) Limited European financial controller Richard Munday would additionally assume the role of Atari (Benelux) B.V. financial controller Pieter Norp who departed the company. (source)  Atari (Benelux) B.V. customer support manager Jurek Ceglarek would depart the company.  Ton Thomassen, logistics manager since 1990, would be the remaining employee on site at Atari (Benelux) B.V.

March 17: Atari Corporation subsidiaries, worldwide, consisted of: Atari (Benelux) B.V., Atari Corp. (U.K.) Limited, and the (dormant) U.S. subsidiary, Atari Computer Corporation. (10-K for 1994)  Numerous subsidiaries had been shut down over the preceding 12 months.

Atari Corp. logo

March 17: Atari had decided to port and publish certain of its Jaguar titles on the IBM PC compatible platform.  Atari expected to publish four titles in CD media by the end of 1995, the first of which would be Tempest 2000.  (10-K for 1994)

March 20: In Germany, the November 29, 1994 entry of Atari Computer GmbH into bankruptcy proceedings was formally registered.

March 21: Atari announced the Jaguar "64-Bit Power Kit" package, including Jaguar console, controller, power adapter and video cable, with no game included, to retail for $159.99.

March 21: Time Warner sold 60,000 of its shares of Atari Corporation stock.

March 22: Atari and Acclaim announced that 3 Acclaim titles would be published by Atari for Jaguar, including NBA Jam Tournament Edition (title by Midway) and Frank Thomas Big Hurt Baseball (never shipped).

March 22: Time Warner sold 90,000 of its shares of Atari Corporation stock.  The 15,615,500 shares of Atari Common Stock now beneficially owned by Time Warner Inc. constituted approximately 24.5% of the outstanding Atari Common Stock (based on 63,648,535 outstanding shares reported by Atari as of December 31, 1994).  15,545,500 and 70,000 of Time Warner's shares of Atari were held by Warner Communications Inc. and Atari Games Corporation, respectively.

March 25: Time Warner Inc., seeking to reduce its debt load, disclosed that it planned to sell part or all of its 24.5 percent stake in the Atari Corporation. In a filing with the Securities and Exchange Commission, the giant media and entertainment company said it expected to dispose of "some or all" of its 15.6 million common shares of Atari "from time to time in open market transactions or otherwise."  At current prices, the stake was worth $42.9 million.

March 26-28: At the European Computer Trade Show (ECTS) at London's Olympia, Atari announced that the price of its Jaguar games console was reduced from £230 to £149.  The Jaguar CD was scheduled to ship in June for US$149.  Atari also announced an extended contract with Virtuality, the London-based Virtual Reality (VR) software house, in which Virtuality would develop two VR games for the Atari Jaguar.  Peter Walker was Atari spokesman, and Bob Gleadow remained managing director of Atari Corp. (U.K.) Limited. (Newsbytes)

March 27: Atari announced the release of Tempest 2000: The Soundtrack (audio CD).  Executive producer: John Skruch.  Produced by Imagitec Design.  IDI Musicians: Ian Howe, Alastair Lindsay, Kevin Saville, Julian Hodgson.  Production Director: James Grunke.  Ron Beltramo remained Atari VP marketing.

March (after March 27): Dean Fox joined Atari as Senior Vice President, Marketing (replacing the departed Gary Weiner in the role; Weiner had departed three years earlier in April 1992).  Ron Beltramo, previously Atari VP marketing, would become VP advertising and merchandising.

April?: Atari released Hover Strike for the Jaguar.

Spring?: Maximina K. Fagan joined the Atari legal department (reporting to corporate counsel Craig Harding; the two would comprise the entire legal department).

May 1: Atari announced the hires of Dean Fox, previously of Rocket Science Games and earlier of Sega, as SVP Marketing (as of March 1995), and Jon Correll, previously Manager of Development Administration for Sega of America, as VP Software Product Development.

May 9: Following up on market success for the Jaguar in the UK, Atari had signed a series of European country Jaguar distribution agreements, including Cosmo Entertainment in Germany (replacing Pagedown), Mirage in Poland, Product Finale in Spain, and Adastra in Sweden.  Computer Trade Weekly had also reported that Atari was about to sign further Jaguar distribution deals in Denmark, Israel, Italy, and Turkey. (NewsBytes)

May 11-13: The (first-ever) Electronic Entertainment Expo (E3), held the Los Angeles Convention Center.  Atari introduced the Jaguar VR (by Virtuality Entertainment; never shipped), along with Missile Command VR (by Virtuality Entertainment; earlier: Missile Command 2000; would ship as: Missile Command 3D) and Zone Hunter (by Virtuality; never shipped) for the Jaguar VR; Atari promoted the Jaguar CD multimedia player with built-in Virtual Light Machine (VLM), to ship in August ($150), and the CD titles Battlemorph, Highlander: The Last of the MacLeods, Blue Lightning, Demolition Man, Myst (Sunsoft; title by Cyan), and Creature Shock; Atari again promoted the JagLink interface, introduced the Team Tap controller, and again promoted the Jaguar Voice/Data Communicator; Atari announced there would be nearly 100 titles for the Jaguar by the end of the year; Atari featured the Jaguar games Thea Realm Fighters (CD), Rayman from Ubi Soft, White Men Can't Jump (with Team Tap controller), and Ultra Vortex, and promoted the additional new release titles: Primal Rage from Time Warner Interactive, the Highlander RPG series, Fight for Life, and NBA Jam Tournament Edition (High Voltage Software); Atari announced a line of classic games for the Jaguar including Dactyl Joust (High Voltage Software for Atari; never shipped), Defender 2000 (Llamasoft for Atari), and Missile Command VR; Atari announced they would publish classic games for the PC at the end of the year, beginning with Tempest 2000.

May 24: Sam Tramiel remained Atari Corporation CEO; August Liguori remained secretary and CFO; Craig W. Harding was corporate counsel.  Address remained: 1196 Borregas Avenue, Sunnyvale CA.  Type of business: "Manufacturer and distributor of video game systems and software"

June 5: Annual Meeting of Shareholders of Atari Corporation.  Five were elected to the board of directors: Jack Tramiel (Chairman), Sam Tramiel, August J. Liguori, Leonard Schreiber, Michael Rosenberg

June 5: According to Atari's "Introduction to the Atari Jaguar Development System" (source): Bill Rehbock was VP, software business development; J. Patton was director, third party licensing & contracts; Normen Kowalewski was manager, Jaguar developer support; Mike Fulton was manager, Jaguar developer tools; Scott Sanders was in Jaguar developer support, Loïc Duval was Jaguar developer support - France; Alistair Bodin was Jaguar developer support at Atari Corp. (U.K.) Limited.

June 20: "Fun 'N' Games" hands-on media event at Atari Corporation headquarters.  Jaguar titles featured by Atari: Blue Lightning (CD), Hover Hunter (cart; later: Phase Zero; never shipped), White Men Can't Jump (cart), FlipOut! (CD; by Gorilla Systems; would ship on cartridge), Highlander: The Last of the MacLeods (CD), Myst (CD), SuperX (cart; by Tiertex; would ship as: Supercross 3D), Baldies (CD; by Creative Edge), Robinson's Requiem (CD; by Silmarils; never shipped by Atari; would be shipped by Songbird in 2011), Charles Barkley Basketball (cart), Commander Blood (CD; by Cryo; never shipped), Breakout 2000 (cart; never shipped by Atari; would be shipped by Telegames in Dec. 1996), Vid Grid (CD; developed by High Voltage Software, title by Jasmine Multimedia Publishing and Geffen Records), Varuna's Forces (CD), Battlemorph (CD), Fight for Life (cart), Space War 2000 (cart), Ultra Vortex (cart), Creature Shock (CD), Demolition Man (CD), Black ICE \ White Noise (CD; by Kelp Entertainment; never shipped), Defender 2000 (cart), Thea Realm Fighters (CD), Brett Hull Hockey (shown on cart; to ship on CD), Max Force (CD; Nerf game developed by Genus Microcomputing; never shipped)

June 26: Atari Corporation announced that Theodore M. Hoff (Ted Hoff), previously SVP and general manager of Fox Interactive (and prior to that, SVP marketing and sales at Tengen from 1990-1994), had joined the company as president of North American Operations (U.S., Canada, Mexico).  Hoff was to replace general manager Garry Tramiel who would depart the company.  Sam Tramiel remained Atari president/CEO.  Atari SVP Marketing Dean Fox would depart the company. Don Thomas, previously Atari director of customer service, would become director of customer service marketing.

July 5: Atari announced the release of Super Burnout for Jaguar.

July 12: Jeanne Winding was product marketing manager for Atari.

July?: Nintendo released Arcade Classic No. 1: Asteroids / Missile Command, titles by Atari, developed by Accolade, licensed to Nintendo, for Game Boy (or Super Game Boy).

July 17: Atari and Activision announced Pitfall: The Mayan Adventure for Jaguar, to be developed by Activision and released by Atari, and announced Atari Action Pak II (this version with Atari properties never shipped) for single-user IBM and PC compatible computers, which would include the Atari properties: Air Sea Battle, Breakout, Super Breakout, Space War, Surround, Millipede, Combat, Yar's Revenge, Canyon Bomber, Gravitar, Maze Craze, Night Driver

July 28: Atari terminated their Jaguar distribution agreement in Germany with Cosmo. (source

August 1: For Jaguar Atari announced the release of White Men Can't Jump with Team Tap controller.  The library of games for Atari Jaguar 64 was promised to approach 75 titles by the end of 1995.

August 2: Atari announced that on Saturday, Aug. 12, Atari Corporation would donate $10,500 to the San Francisco Giants Community Fund. With more than 300 Atari employees and their families in attendance, Sam Tramiel, president and CEO of Atari, would present the donation to Giants' third baseman Matt Williams as the team faced the Chicago Cubs at Candlestick Park. The previous year, Atari had committed to donate $250 for every home run Williams hit over the season, and Williams had proceeded to hit 42 home runs.

August 9: Atari announced that U.S. Gold had released Flashback, The Quest for Identity (Delphine Software) for Jaguar.

August?: Nintendo released Arcade Classic No. 2: Centipede / Millipede, titles by Atari, developed by Accolade, licensed to Nintendo, for Game Boy (or Super Game Boy).

August 12: Craig Harding remained Atari corporate counsel.

August 28: For Jaguar Atari announced the release of FlipOut!.

August 30: Atari announced an agreement with ATOMIX, Inc. (formerly TOPIX) to develop a next-generation user support World Wide Web Domain on the Internet. Don Thomas was Atari's Director of Customer Service Marketing. (PR)

September 5: Atari had sold about 150,000 Jaguars so far, according to Atari spokesman (VP advertising and merchandising) Ron Beltramo as quoted in The Financial Post (Toronto, Canada).

September 10-12: At the European Computer Trade Show (ECTS) at London's Olympia, Atari most heavily featured the 5 new Jaguar titles: Fight For Life (cart.), Zero 5 (cart.; Caspian Software; never shipped by Atari; would be shipped by Telegames in 1997), Primal Rage (CD) from Time Warner Interactive, Fever Pitch Soccer (cart.; US Gold), Attack of the Mutant Penguins (cart.).  Additional new Jaguar titles shown by Atari included: Atari Karts (cart.; Miracle Designs), Blue Lightning (CD), Vid Grid (CD), Myst demo (CD), Tempest 2000: The Soundtrack (audio CD), Brett Hull Hockey (CD), Defender 2000 (cart.), Highlander: The Last of the MacLeods (CD), Pitfall: The Mayan Adventure (cart.), SuperCross 3D (cart.; previously: SuperX), Power Drive Rally (cart.) from Time Warner Interactive, Rayman from Ubi Soft.  (The Jaguar VR headset was not shown.)  Also at the show Atari announced that Rushware (ABC Spielspass) was the new Jaguar distributor in Germany (replacing Cosmo).  New Jaguar system list prices in Germany: console without game: 299 DM; console with game: 399 DM; CD-ROM: 299 DM.  Paul Welch remained Atari's international distributor manager.  (source, source

September: Atari Developer Support Engineer Mike Fulton departed the company.

September: For the Jaguar Atari released Ultra Vortek.

September 19: Atari announced that Ubi Soft had released Rayman for Jaguar.

September 21: Atari announced the release of the Jaguar CD Multimedia Player for the Jaguar, bundled with: Blue Lightning, Vid Grid, Myst demo, Tempest 2000: The Soundtrack (audio CD).  Package suggested retail price: US$199 

September 22: Jon Correll remained Atari VP software product development. (source)

October 6: Atari announced the new JAGWIRE World Wide Web domain, created by ATOMIX Inc., at http://www.atari.com, and named CompuServe as its official Jaguar 64 commercial on-line support site.  Donald A. Thomas Jr. remained director of Atari Customer Service Marketing. (source)

October: For the Lynx, Atari released Super Asteroids/Super Missile Command and released Battlezone 2000 (HandMade Software).  These would be the last two releases by Atari for the Lynx.

October: Four months after holding their first such event, Atari held their second Press Day at company headquarters in Sunnyvale.  Jaguar titles featured by Atari included: Fever Pitch Soccer (cart.), Formula One Racing (CD; temporary name; never shipped by Atari; would be shipped by Telegames as: World Tour Racing), Atari Karts (cart.), SuperCross 3D (cart.), NBA Jam Tournament Edition (cart.), Phase Zero (cart.; previously: Hover Hunter; never shipped), Battlemorph (CD), Baldies (CD)

October: For the Jaguar Atari released: the JagLink Interface, the Team Tap Multi-Player Adapter, the ProController, and the Memory Track for the Jaguar CD.

October 18: For Jaguar Atari announced the release of Pitfall: The Mayan Adventure by Activision.

October 23: For Jaguar CD Atari announced the release of Hover Strike: Unconquered Lands.

October 24: Time Warner Inc. sold 6,600,000 of its shares of Atari Corporation stock.  Consequently, Time Warner now beneficially owned 8,709,300 shares of Atari Common Stock, constituting approximately 13.67% of the outstanding shares. 8,639,300 of the shares were directly held by Warner Communcations Inc., while 70,000 of the shares were held directly by Atari Games Corporation.

October 27: Atari announced that the Jaguar was now available through the RadioShack unlimited and the Sears Wish Book catalogues.

October 30: Atari, USA Network and Electronic Gaming Monthly announced "USA: Up All Night Atari Jaguar Sweepstakes" to air on the "USA: Up All Night" program for three consecutive Friday nights from 11:00 p.m. to 3:00 a.m. on November 10, 17 & 24.

October 30: For Jaguar CD Atari announced the release of Highlander: The Last of the MacLeods.

October 31: The Atari Board of Directors determined to substantially reduce the resources devoted to the Jaguar and related products, and to change Atari's strategic focus by devoting its resources to PC software publishing and strategic opportunities.  In particular, the Atari Board of Directors directed management to focus on evaluating strategic opportunities for Atari including potential investments and acquisitions. (1996 proxy)

Fall?: Max Kiko Fagan would be promoted to Atari corporate counsel, replacing Craig Harding who departed the company.

Fall: Atari completed sales of remaining European product inventory (see AA discussion and also STFormat #73 8/95 p11 for a slightly earlier report), and Atari (Benelux) B.V. and Atari Corp.-Dutch Branch were operationally shut down. (source)

November 2: Atari dismissed about 20 employees (internal Jaguar development team and other development staff -1996 proxy); notably including Atari VP of Software Business Development Bill Rehbock, International Developer Support Manager Normen Kowalewski, and senior producer / designer James Hampton.  Continuing as direct reports to VP software Jon Correll: John Skruch (director software), Eric Elliot (art director), Craig Suko (director engineering) ("current org chart" found hereSoftware design specialist Scott Sanders would assume responsibility for software developer support (replacing Kowalewski in the role).

November 6: Atari announced the release of Ruiner Pinball, developed by High Voltage Software, for Jaguar.

November 6: Time Warner Inc. sold 39,300 (29,200 + 10,100) of its shares of Atari Corporation stock.  Consequently, Time Warner now beneficially owned 8,670,000 shares.  8,600,000 of the shares were directly held by Warner Communcations Inc., while 70,000 of the shares were held directly by Atari Games Corporation.

November 7: Atari announced that Run PC, a regional retail leader in computers and next-generation game systems, had opened the first Jaguar Mall Store in the Twin Peaks Mall in Longmont, Colorado, on Nov. 4.  The prototype store would exclusively demonstrate and sell the Atari Jaguar home entertainment system and the Atari Lynx handheld color gaming system.  Atari provided interactive merchandising materials including arcade-style "hands-on" displays, banners and signage.

November: Time Warner Interactive released Area 51 by Atari Games, developed by Mesa Logic, 33" Showcase and 25" versions (incorporating CoJag hardware based on Jaguar by Atari Corporation)

November 16: In the initial meeting between the two companies, Sam Tramiel, president and CEO of Atari Corporation, and Sirjang L. "Jugi" Tandon, the Chairman of JT Storage, Inc., met at the Las Vegas airport following the Comdex show.  A follow-up meeting was scheduled for early December to further discuss a possible investment in JTS by Atari. (1996 proxy)

December 12: Atari announced the release of Missile Command 3D, developed by Virtuality Entertainment, for Jaguar.

December 14: Jack Tramiel and Sam Tramiel of Atari met with Jugi Tandon and T. David Mitchell at JTS.  At this meeting, the parties discussed a potential investment by Atari in JTS and the possibility that Jack Tramiel would become a director of JTS. (1996 proxy)

December 15: Atari announced that the Jaguar 64 system would now be priced at $99, and for the Jaguar Atari announced the release of: Atari Karts, I-War (Imagitec Design), Fever Pitch Soccer, Supercross 3D

December: Atari Vice President Advanced Technology John Mathieson departed the company (to VM Labs, Inc.).

December: Atari president and CEO Sam Tramiel suffered a mild heart attack and spent two days at Stanford Medical Center. (source)  

December 31: Atari had approximately 73 employees worldwide. (10-K for 1995)

1996
January 2: Atari announced the new division, Atari Interactive, which would create titles for a variety of platforms and consoles such as Atari's Jaguar system, PC, Macintosh, the Internet and websites.  Atari announced 4 Atari Interactive PC CD-ROM titles to ship first quarter 1996: Tempest 2000, Highlander (never shipped), Baldies (never shipped), and FlipOut! (never shipped).  Atari planned more Atari Interactive PC games based on other of its old games, including Missile Command, Crystal Castles, Asteroids, Pac-Man and Centipede; a total of 17 PC games were planned for release in 1996. (source)  Ted Hoff remained president of Atari North American Operations.

Atari Corp. logo     Atari Interactive (Atari Corp.) logo

January 5-8: In an off-site showing near the Winter CES in Las Vegas, Atari introduced the Atari Interactive PC CD-ROM titles Tempest 2000, Highlander (never shipped), Baldies (never shipped), and FlipOut! (never shipped), each to ship First Quarter, 1996.  Atari also announced the additional Atari Interactive titles: Missile Command 3D (never shipped), Return to Crystal Castles (never shipped), Interactive Rocky Horror Show (never shipped), Virtual War (never shipped).  (source)

January 8: Jack Tramiel, Sam Tramiel and T. David Mitchell met at Jack Tramiel's home to further discuss a strategic transaction between Atari and JT Storage. (1996 proxy)

January: In Europe, Atari Interactive released Tempest 2000, developed by Llamasoft, conversion by Imagitec Design, title by Atari, for PC CD-ROM (DOS) (and also released Tempest 2000 demo, T2K_PC10.ZIP).  It would be the only release by the Atari Interactive division of Atari.

January: At Atari Corp. (U.K.) Limited, Atari European product manager Darryl Still departed the company (to Electronic Arts) (source), and Atari European marketing manager Jean Richen also departed the company.  Their roles would to be absorbed by Atari international distributor manager Paul Welch.  (source)   

January: For the Jaguar Atari released Zoop (Hookstone via Viacom) and NBA Jam Tournament Edition, and for the Jaguar CD Atari released Myst, Baldies, and Battlemorph.

January 17: Meeting was held at JT Storage to discuss the proposed transaction between Atari and JT Storage.  Present at the meeting were Jack Tramiel, Sam Tramiel and Mr. Liguori of Atari and Mr. Tandon, Mr. Mitchell and Ms. Walker of JT Storage. Also present were representatives from Wilson Sonsini Goodrich & Rosati, P.C., counsel to Atari, and a representative of Cooley Godward, counsel to JT Storage.  There was substantial discussion regarding a proposed merger of Atari and JT Storage. (1996 proxy) 

January 17: Atari dismissed 20 employees (including staffers from the engineering, testing, production, customer service, marketing, merchandising and advertising areas - Daily Variety 1/18/96), notably including VP advertising and merchandising Ron Beltramo and senior producer Ted Tahquechi (also: Sandi and Greg LaBreq, and Dan McNamee), as the Atari Interactive division was shut down.  Garry Tramiel, away from Atari since August 1995 (source), would return to his previous role as Atari general manager, replacing president of North American operations Ted Hoff who departed the company (effective December 31, 1995 for financial purposes).  Don Thomas would remain Director of Customer Service and Marketing Director; John Skruch and Larry Pacey would oversee Atari's Jaguar and PC software development, respectively. (source)  August Liguori remained Atari CFO.

February 5: JT Storage, Inc. established JTS Acquisition Corporation for the purpose of merging with Atari Corporation.  (The two companies would proceed to merge, but this new corporate entity would not be used after all.)

February 12: Date of Agreement and Plan of Reorganization by and among Atari, JTS and JTS Acquisition Corporation.  (This original version would be replaced by the Amended and Restated Agreement and Plan of Reorganization of April 8, 1996.)

February 13: Date of Security Agreement by and between Atari and JTS.  Atari Corporation loaned $25.0 million to JT Storage, Inc.  Atari Corporation and JT Storage, Inc. (dba JTS) announced they had agreed to merge the two companies.  The new corporation would operate under the name of JTS Corporation and the officers of JTS would become the officers of the merged company.  The Atari entertainment business and the JTS disk drive business would operate as separate divisions of the new merged company.  As a result of the transaction, Atari stockholders would hold approximately 60% of the outstanding shares of the new company following the merger.  The transaction was structured to qualify as a tax-free reorganization and would be accounted for as a purchase.

February 14: Atari announced the release of Defender 2000 for Jaguar.  Don Thomas was Atari Marketing Director. (source)

February: In France, Atari distributor Accord was shut down. (source

February 16: Date of lease agreement between Atari and Victor H. Owen and Judith Owen Burns 1990 Revocable Trust, dated December 27, 1990, Judith Owen Burns Trustee, for a five year lease to commence March 1, 1996 and end February 28, 2001, for Atari to occupy the 7,208 square foot freestanding concrete office building at 455 S Mathilda Ave, Sunnyvale CA.

February 22: Date of execution of Atari lease for 455 S Mathilda Ave, Sunnyvale CA.  VP operations Laurence M. Scott signed for Atari.

March 1: (effective date) Atari director, Vice President--Finance, Treasurer, and Chief Financial Officer August Liguori departed as an executive officer with the company (to be VP finance of Marvel Entertainment Group, Inc.).  Atari director, President, and Chief Executive Officer Sam Tramiel would additionally become Chief Financial Officer in place of Liguori.  Liguori would remain an Atari director until the JTS merger was completed (July 30).

March 3: Atari headquarters moved from 1196 Borregas Ave, Sunnyvale CA to: 455 S Mathilda Ave, Sunnyvale CA (7,208 square feet). (source for date)  According to Donald A. Thomas (source), the ten offices were assigned to Jack Tramiel, Sam Tramiel, Leonard Tramiel, Garry Tramiel, Dave Schwartz, John Skruch, Donald A. Thomas, Scott Sanders, Max Fagan, Gayle McKim.  There were [also] nine cubicles divided among five persons.

March 15: Atari shipped Attack of the Mutant Penguins, by Sunrise Games, for Jaguar.

March: Atari Vice President, Manufacturing and Operations Laury Scott departed the company (to join JT Storage as Vice President - Materials).

March 29: Time Warner Inc. sold another 70,000 shares of its Atari Corporation stock, reducing its beneficial holdings of Atari to 8,600,000 shares.  Specifically, 70,000 shares of Atari Common Stock were transferred along with all other assets of Atari Games Corporation to Williams Interactive, Inc.

March 31: Atari had approximately 25 employees in the U.S., including five in engineering and product development, 12 in marketing, sales and distribution, two in purchasing and six in general administration and management. In addition, Atari had six employees outside the United States. (10-K for 1995)

April 4: $19.7 million of the $25 million Atari loan had been expended by JT Storage. (1996 proxy)

April 8: Date of Amended and Restated Agreement and Plan of Reorganization By and Between Atari Corporation and JT Storage, Inc.  This revised (and final) Merger Agreement modified the legal structure of the merger agreement of February 12, 1996 into a merger of Atari with and into JT Storage, with JT Storage as the surviving company, to be renamed: JTS Corporation.  This change in the legal structure of the merger did not materially modify the economic terms of the merger.

April 12: Atari Corporation subsidiaries, worldwide, consisted of: Atari (Benelux) B.V., Atari Corp. (U.K.) Limited, Atari Computer Corporation.   (10-K for 1995

April 19: Atari released Fight for Life for the Jaguar. (source It would be the final product release by Atari.

April 26: Sam Tramiel was Atari Corporation president and CEO, secretary, and CFO.  Atari address: 455 S Mathilda Ave, Sunnyvale CA.  Type of business: "Publisher and manufacturer of video game software and hardware products"

May 16-18: Electronic Entertainment Expo (E3) in Los Angeles; Atari did not attend.

May: FilmMagic, Inc. (later: ImaginOn) was incorporated by Atari VP New Media Systems and Technology David Schwartz.

June 1: From the introduction of Jaguar in late 1993 through May 1996, Atari had sold approximately 135,000 units of Jaguar.  Atari had approximately 90,000 units of Jaguar in inventory.  As of May 31, 1996, Atari held over 150 patents in the United States and other jurisdictions which would expire from 1996 to 2010 and had applications pending for three additional patents.  (1996 proxy) 

June: Atari VP New Media Systems and Technology David Schwartz departed the company.

June: The amount of the February 13, 1996 loan from Atari Corporation to JT Storage, Inc. was increased from $25 million to $30 million. (1996 proxy)

June 19: Atari had 22 employees, including 15 in the United States and seven outside the United States. (1996 proxy)

June 19: The name of JT Storage, Inc. was changed to: JTS Corporation

June 24: Atari Corporation had a single subsidiary: Atari Corp. (U.K.) Limited. (JTS Corp – ‘S-4’ )

June 28: There were approximately 2,375 holders of record of Atari Common Stock and 63,854,718 shares of Atari Common Stock were issued and outstanding (and no share of Perferred Stock). (1996 proxy)

Months?: Majesco released Arcade Classics (Pong, Missile Command, Centipede) by Sega, titles by Atari, for Genesis, Mega Drive, and Game Gear.

Months?: GameTek released Humans 3: Evolution - Lost In Time..., concept by Atari, developed by Imagitec Design, for Amiga, CD32, and PC.

July 30: Atari Special Meeting held at the offices of Wilson Sonsini Goodrich & Rosati, P.C., 650 Page Mill Road, Palo Alto, California, legal counsel to Atari, at 9:00 a.m.

Atari Corporation was merged with and into JTS Corporation.  Approximately 63,850,000 shares of JTS Common Stock were issued to the former shareholders of Atari for all of the outstanding stock of Atari (1:1 ratio) (including the 8,600,000 shares of Atari held by Time Warner Inc.).  Atari Common Stock was delisted from the American Stock Exchange at the end of the day.  Financially, the merger was calculated as the acquisition of JTS by Atari for about $112.3 million.  JTS would gain the Atari leases at 455 S Mathilda Ave, Sunnyvale CA (headquarters), at Santa Clara CA (warehouse), and Atari House in Slough England (international sales).  See: A History of JT Storage / JTS


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Last updated: 2018.07.12

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